From #MartechDay to a European martech tour, May will be martech-tacular

Okay, so martech-tacular is not a phrase. It is not even a extremely fantastic portmanteau. But it’s what I’m experience as I get ready for a total thirty day period of impressive martech adventures.

The 1st Tuesday in May well is Formally #MartechDay

1st up is the manufacturer-new Most effective of Breed Marketing and advertising Summit that Frans Riemersma and me are web hosting on #MartechDay, Tuesday, Might 2. If you haven’t however signed up for this free event, sign up now. It is a total day of talks by some of the brightest men and women in advertising and marketing, martech, and company transformation that we’ve worked with around the decades.

We’ll be unveiling the 2023 advertising and marketing technologies landscape — want to take a guess as to its size? — and delving into a few of the major trends shaping the sector these days: generative AI, a common knowledge layer, and composability. We’ll also host the 2023 Stackie Awards, with 36 wonderful entries this calendar year from Verizon, Casey’s, IBM, TIAA, Nationwide, Philips, Sargento, The Washington Write-up, and a lot more.

Frans and I will also conduct a series of candid hearth chats with leaders from our 5 premier sponsors, ActionIQ, Flywheel Software package, SAS, Snowplow, and Uptempo. These are businesses on the forefront of shifts taking place in details and composability in martech — and how to handle marketing and advertising in this new atmosphere proficiently, successfully, and responsibly. No fluff or profits pitches. We’ll ask the concerns we know you want true answers to.

Sign-up to be a part of us for even one particular or two periods — or for the entire day. (If you sign up, you will also be capable to catch any of the sessions you skipped on demand later on.)

Embarking on a Martech European Tour

Two days soon after #MartechDay, I’m on a plane to shell out the subsequent three weeks touring Europe and offering a series of talks and workshops in Zurich, Milan, Hamburg, Copenhagen, and London.

Just after chilling with Frans for a couple of days in Amsterdam and seeing some of my HubSpot colleagues in Ghent, I’ll head to the ZHAW School of Management and Legislation outside of Zurich. On Thursday, May well 11, I’ll visitor lecture an government class, commit some time at the university’s MarTech Lab — how could I not? — and then participate in a Swiss Martech Night with professors Dr. Marcel Hüttermann and Dr. Brian Rüeger, along with Swisscom executives Patricia Gross-Gonzalez and Simon Stanovic.

From there, I’ll head to Milan, in which I’ll be collaborating with IAB Italy and Gianluca Carrera for “The Supreme Martech Masterclass” on May well 16. This is an invitation-only event, so you will need an “in” with the IAB to go to. But there’s a likelihood of a broader audience AMA later on that evening. Test with iab.it for much more data.

Subsequent, I’ll be performing a martech briefing in Hamburg on Monday, May perhaps 22, hosted by Janus Boye of Boye & Co., sponsored by DXP platform Kentico. You can signal up right here. We’ll then hop in excess of to Copenhagen and do a second briefing there at the Imperial Hotel on Tuesday, Might 23. We’ll be joined by Astrid Illum of DFDS, Miika Nimelä of Inchcape, Michael van Dijk of APS IT-diensten, Roel Kuik of Aviva, Delfin Vassallo of Uponor, and Jan Havel of ACTUM Digital. It will be really the martech soiree in the happiest town in the environment. You can indication up listed here.

At last, I’ll near out the month by keynoting the AntiConLX World-wide event in London on Might 25, hosted by the amazing Carlos Doughty. I’m honored to be talking alongside a lot of of the legends who’ve impressed me: Jill Rowley, Tom Goodwin, Kevin Kelly, Neil Patel — and my brother-in-martech Frans. Carlos usually generates an epic celebration, so it is definitely truly worth attending if you can. You can sign up listed here.

I hope to see all of you nearly on #MartechDay, Might 2. And with any luck , get to satisfy numerous of you in Europe in excess of the relaxation of the month.

P.S. If you are asking yourself how I can expend a entire thirty day period traveling, offered my entire-time part as VP Platform Ecosystem of HubSpot, it is mainly because HubSpot gives workforce a 4-week sabbatical on every 5-12 months annivesary of their signing up for the enterprise. How interesting is that?

“So you are making use of your sabbatical from a martech enterprise to… go speak about martech?”

I know, I know. But this is what I like to do. Some persons golfing. Other people dive. My passion is martech. Hanging with a bunch of advertising and martech leaders, discussing the potential of our rapidly altering sector, all even though experiencing the splendor of Europe in May possibly? That’s my concept of a desire sabbatical.