Imagine you are an ambitious entrepreneur who has just decided you want to take the plunge and start an online store.

The only problem is that you don’t know how to design a website or you have work to do, so starting from scratch seems like too daunting of a task.

Luckily, there are websites like Exchange Marketplace, Fiverr, or Flippa that allow you to buy a premade ecommerce store and save yourself some time.

But with so many stores and websites to choose from, how do you ensure you get the best deal?

In this article, we will discuss some tips that will help you buy a premade ecommerce store for the right price. Let’s go!

The three types of premade ecommerce stores

Starting an ecommerce store is a multi-step process.

As a result, there are different types of premade ecommerce stores for sale, depending on the steps they already went through.

The cheapest premade ecommerce stores often have a basic design and don’t have any sales yet, while more expensive premade ecommerce stores are already running at scale.

Let’s take a look at the three types of premade ecommerce stores!

The brand-new premade ecommerce store

The brand-new premade ecommerce store is the most basic type. This type of premade store will only have completed the most straightforward steps.

For example, the creation of a Shopify account, the setup of the domain and products, and the design of the website:

Brand new premade ecommerce store examples

A brand-new premade ecommerce store costs around $50 to $150 but doesn’t come with any advanced features like already being speed- and conversion-optimized or having an installed Meta Pixel.

The turnkey ecommerce store

A turnkey ecommerce store is more advanced and designed to help you get started as quickly as possible.

All steps required to start generating sales are complete. This type of store often includes good products, a premium domain name, product descriptions, and more.

The concept is that you can ‘turn the key’ and start selling!

However, be careful with these kinds of premade ecommerce stores. Sales don’t come by themselves, and you will have to promote the store yourself. If you’re interested in methods to drive traffic to your website, check out this article.

Exchange Marketplace starter stores for sale

A turnkey premade ecommerce store usually costs between $300 and $900. Depending on the package you choose, it may include a conversion-optimized design and videos, photos, or creatives for your marketing campaigns.

The already-running premade ecommerce store

Until now, we talked about premade ecommerce stores that don’t have any sales yet.

However, owners of existing and running ecommerce stores sometimes want to focus on something else and therefore decide to sell their current store.

This is what we call already-running premade ecommerce stores!

Already-running premade ecommerce store examples

The advantage of these types of premade ecommerce stores is that the store has already proved it can be successful (or at least generate sales). Besides, it will include creatives for your ads, customer data, and social media accounts with followers.

These kinds of premade ecommerce stores cost anywhere from $1,000 to multiple millions of US dollars for the most successful ones. Oof!

In most cases, already-running premade ecommerce stores come with the complete package, including an email list, a marketing plan, and sometimes an inventory.

8 Factors influencing the right price of premade ecommerce stores

There are a number of factors that influence the price of premade ecommerce stores.

Let’s check out eight of the most important ones!

What is included in your purchase?

When purchasing a premade ecommerce store, it’s a sure thing that you will receive some kind of online store.

However, as we talked about earlier, there are extremely basic premade stores for sale and stores selling for thousands of dollars.

The point is you need to make sure you understand what’s included in the sale.

For example, some sellers may only include the domain name and basic store template, while others include products, inventory, customer data, and more.

Here’s a list of things that may be included with a premade ecommerce store:

  • A domain
  • Products
  • A logo
  • Suppliers
  • Physical inventory
  • Apps
  • Product descriptions
  • Speed optimization
  • Conversion rate optimization
  • An installed and mature Meta Pixel
  • Videos, photos, or creatives for your marketing campaigns
  • A mailing list
  • Social media pages
  • Returning customers
  • A marketing plan

Generally, the more is included with the store’s sale, the higher its price!

Here’s an example of what is included with a premade ecommerce store listed on the Exchange Marketplace:

Example of what's included in a sale of a premade store

The store’s size

Another factor influencing the price of a premade ecommerce store is its size.

A larger store, or a store with a larger number of products or pages, will be more expensive than a smaller one. This is because designing and building a larger store takes more time and effort.

Here’s an example of a store that offers many different products and is currently for sale on the Exchange Marketplace:

Example of a premade store with lots of brands on offer

And remember, if it seems like you’re paying too little for a large store, it’s likely that the store’s quality is not as good as it can be.

Quality of the design

Speaking of quality, it shouldn’t come as a surprise that a well-designed store is priced higher than a store that looks like it was created in one day.

Would you like to see an example of such a ‘one-day’ store? If so, here you go:

Example of a premade store with a low-quality design

Now, keep that one in mind and compare it with the next store, also found on the Exchange Marketplace:

Example of a premade ecommerce store with a high-quality design

That’s a day and night difference, right?

In short, remember to check the quality of the store’s design. A well-designed store will be easy to use and navigate. Everything must be clean and well-organized!

Quality of the products

Next up is the quality of the store’s products.

A store may have an excellent design, but if it comes with a selection of low-quality products that no one wants to buy, it will not be successful in the long term.

Good products to sell on an ecommerce store often solve a problem, have a ‘wow’ factor, have good margins, and aren’t easily found elsewhere.

Here’s an example of a winning product found using a product research tool called Sell The Trend:

Example of a winning ecommerce product

So, selling high-quality products is a great way to set your ecommerce store apart.

Not only do quality products inspire customer loyalty, but they also generate positive word-of-mouth marketing, which can attract new customers.

In addition, quality products tend to have a longer lifespan, saving money in the long run.

In the end, selling high-quality products is essential for any ecommerce store that wants to succeed. You don’t want to end up with a bunch of cheap junk that nobody wants to buy!

The setup

Another factor influencing the price of a premade ecommerce store is its setup.

What do we mean by this?

Well, you can think about how the store is set up regarding the products, shipping, and payments.

Does the store have everything you need to get started? Or are there additional features that you will need to pay for separately?

Person on a hourglass

Be sure to compare the features of different stores before you make your final decision, especially when thinking about buying a brand-new premade ecommerce store.

From the turnkey premade stores onwards, everything should be set up so you can start selling directly!

Seller support and guarantees

Any savvy shopper knows that customer service is important, regardless of what you’re buying. But when it comes to buying a premade ecommerce store, seller support is just as crucial.

After all, this is a major purchase that will directly impact your business results.

Can you contact the seller if you have any questions or problems? Is there a money-back guarantee?

Stores with seller support and guarantees may be higher priced, but the last thing you want is to be left in the dark after the sale is complete.

So, ensure you understand the terms of service before making your purchase.

Look for someone who will be available to answer your questions, help you troubleshoot problems, and provide advice and guidance as you get started.

Example of personal support after sale Exchange Marketplace

With the proper support, you can be confident that you’re making a wise investment in your business!

The store’s (sales) history

Next up, if you are buying an already-running store, you should ask about the store’s history.

How long has it been in operation? What kind of growth has it seen? Are there any negative reviews or reputation issues you should be aware of?

If it’s been around for a while and has consistent sales, that’s a good sign. However, if the store has only been around for a short time or has sporadic sales, you might want to reconsider.

An older and more experienced store will be more expensive than a newer one. This is because it takes time to build up traffic and reputation.

For example, if the store has consistently generated strong sales over time, it is likely to have a solid customer base and good prospects for continued growth.

On the other hand, if the store has a history of weak sales, it may be worth considering other options.

Example of a premade store's revenue - Exchange Marketplace

Additionally, the sales history can reveal any seasonality in the business and whether there are any trends that could impact future sales.

In either case, the sales history is definitely a vital factor to consider when buying an ecommerce store!

Level of automation

At last, the level of automation is another important factor to consider when buying an ecommerce store.

A fully automated store will have all the systems in place to manage inventory and customer service inquiries, fulfill orders, process payments, and run automated email sequences.

This can be a great option for busy entrepreneurs who want to focus on other aspects of their business.

However, a fully automated store can also be more expensive, and it may require more ongoing maintenance.

A semi-automated store will have some of these systems in place, but it will still require manual input in certain areas.

This can be a good option for businesses just starting out or those who want more control over their inventory and fulfillment process.

Here’s an example of how someone automated their already-running ecommerce store:

The leven of automation on a premade ecommerce store

In the end, make sure that you consider the pros and cons of a fully automated store before making your final decision.

5 Tips to buy a premade ecommerce store for the right price

Deciding to purchase a premade ecommerce store is a big decision.

However, it’s an even bigger decision when it comes to spending the right amount of money on said store.

Here are a few tips on how to buy a premade ecommerce store for the right price:

1. Do your research

When it comes to buying a premade ecommerce store, there are a lot of factors to consider.

So, do your research!

Many potential store owners make the mistake of assuming that all online businesses are created equally. However, this couldn’t be further from the truth.

Each store has its unique selling proposition, so it’s important to understand what that is before making a purchase.

Otherwise, you run the risk of buying a store that doesn’t fit your needs or that doesn’t have the potential to be successful.

By taking the time to do your research upfront, you can avoid these pitfalls and set yourself up for success.

Older man behind a laptop

Also, remember there are a lot of scammers out there who are more than happy to take your money without delivering on their promises. Make sure you read reviews and get recommendations from people you trust before making any decisions.

2. Shop around

Once you’ve done your research and have an idea of what you’re looking for, it’s time to start shopping around.

Compare prices and features of different stores until you find one that fits your budget and needs.

Any savvy shopper knows that it pays to shop around before making a purchase. The same is true when it comes to buying an ecommerce store.

A persona shopping with buyer protection

With so many options available, it’s important to take the time to find the store that best meets your needs!

3. Negotiate

If you’re set on a particular store but the price is more than you wanted to spend, don’t be afraid to negotiate.

Many store owners are willing to haggle, so asking for a lower price never hurts.

If you think the price is too high, try making an offer. The worst that can happen is that the seller says no.

But if they accept your offer, you could end up saving yourself a lot of money.

Paying with a debit card

However, one thing to remember is not to sacrifice quality for the price!

4. Ask for customer reviews

In today’s competitive marketplace, it is more important than ever to make sure that your store is well-reviewed.

So, asking for customer reviews is essential if you are buying an already-running store.

Not only do they provide valuable feedback about the store’s products and services, but they also provide the basis for your new store’s trust and credibility.

5. Listen to your feelings

Finally, trust your gut. If something feels off or too good to be true, it probably is.

Buying a premade store can be a great way to jumpstart your ecommerce career, but only if you’re careful and do your due diligence.

There are a lot of things to consider when buying a store, from the products you will be selling to the marketing strategy you will use. And, of course, you’ll also need to think about the financial aspects of the business.

But in the end, it all comes down to how you feel about the store.

Do you have a good feeling about it? Do you believe in the products?

If so, then it’s probably worth proceeding with the purchase. But if you have any doubts, it’s best to walk away.

There are plenty of other ecommerce stores out there, and you don’t want to end up regretting your decision.

A man lying on the beach

So take your time and listen to your gut; it knows what’s best for you!

Where do you buy a premade ecommerce store?

Ready to buy your own premade ecommerce store?

Awesome, but where do you start searching?

Luckily, there are a number of platforms that offer premade ecommerce stores!

Some of the most popular ones are Exchange Marketplace, Fiverr, Flippa, and Upwork.

Exchange Marketplace homepage

If you are interested in learning more about these platforms and discovering even more websites where you can buy premade stores, check out this article!


Before we go to the conclusion, we’ve created a quick summary of this article for you, so you can easily remember it:

  • There are three types of premade ecommerce stores. Sorted from most basic to most advanced, these are the brand-new, turnkey, and already-running premade ecommerce stores.
  • Some of the most important factors influencing the price of premade stores are what’s included with the store, its quality, setup, the level of seller support, and the store’s (sales) history.
  • When buying a premade ecommerce store, remember to do your research, negotiate, ask for customer reviews, and listen to your feelings to get it for the right price.
  • One of the most popular platforms for buying premade ecommerce stores are Exchange Marketplace, Fiverr, Flippa, and Upwork.


As an ecommerce entrepreneur, you’re always looking for ways to get ahead of the competition.

One way to do this is to buy a premade store.

You can launch your business quickly and with little hassle by taking this route. And, if you find the right store for the right price, you can even turn a profit from day one.

Of course, buying a premade store is also associated with some risks.

For instance, you may not be familiar with the product line or the supplier. Additionally, the store may not have a solid customer base.

However, by keeping the tips given in this article in mind, buying a premade ecommerce store can be a great way to get your business up and running quickly and without breaking the bank.

With a little bit of research, you can find the perfect store for your needs and get it at the right price.

Good luck!

Want to learn more about ecommerce?

Ready to move your online store to the next level? Check out the articles below:


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