Have you been looking for ways to get the most out of YouTube when researching products?

If so, then look no further — we have got you covered!

In this article, we’ll walk through six great methods that will help you maximize your product research on YouTube.

Whether it be tracking down trending videos or tapping into influencers for tips, there are plenty of options at your disposal to make sure you find what works best for your business needs.

So without further ado, let’s delve right in and show you how to do effective product research on YouTube!

6 Ways to do product research on Youtube

This article will look at the top six methods to find product ideas on YouTube.

Let’s get started!

1. Find keywords related to your niche

The first method is to search YouTube for keywords related to your niche. This works great because most people who watch YouTube aren’t looking for specific products. They just want to learn something new.

Exploding Topics is a tool that facilitates the process of finding these keywords by allowing you to enter any topic and get suggestions to find trending topics that are popular.

Just enter a topic or keyword into the planner, and it’ll show you how many searches there are per month on average.

The best part? You can sort the terms by categories and time frames. That way, you can find the keywords of the niche that’s growing the fastest.

gotrendier exploding topics

2. Check products with the highest views

Next, you can check out the trending topics on YouTube.

These are the topics that are popular among viewers. For example, if you were selling dog food, you might see ‘best dog foods’ as a trend.

Now, to apply this method, head over to YouTube and start filtering the videos based on view count.

hair dryers youtube

When executed correctly, this strategy will help you understand what types of content resonate most with your audience.

You can then use that same data to make decisions about which products have the highest likelihood of selling. Keep in mind, though, that because these videos have been viewed by millions already, the competition will be tough.

However, you don’t need to limit yourself to only the top-viewed videos. You can also look at the bottom-viewed videos too. If you notice that some of them are very similar, they probably all share the same audience.

You can use this information to determine which type of video would work best to find trending products for business.

the top ten hair dryers youtube

Alternatively, you can filter them by relevance. That being said, this method would filter only recent videos with a variation of views. You might get a video with 500 views or a video with 80,000 views.

The good news is that this method will allow you to find the most recent products that people are looking for on YouTube.

3. Find influencers in your niche

If you want to research product ideas on YouTube, you need to find people who have already done it.

The first step is to identify the influencers in your niche. You can use a tool like Social Blade to find the most popular channels in your niche.

YouTube twitch Twitter Instagram statistics

Once you’ve found them, it’s time to analyze their videos.

You should look for the following things:

  • The type of content they produce
  • The products they sell
  • The keywords they use
  • The audience they target
coffee machine youtube

This information will give you a good idea of what type of content is popular in your niche and what products are selling the most. You can then use this information to create a document to categorize the top-selling products.

In fact, some influencers will do the product research for you!

Of course, you shouldn’t rely only upon what say. That’s why we’re also going to discuss how to validate these products.

The comment section is a great place to find product ideas. You can see what people are talking about and what they’re looking for.

To find product ideas, look for the following things:

  • Questions people are asking
  • Problems people are having
  • Product suggestions
unboxing iPhone

Nevertheless, keep in mind that the comments section isn’t always reliable. People may post fake reviews to boost sales.

5. View unboxing videos

Another great source of product ideas comes from unboxing videos. This is when someone opens up a new product and shows you everything inside.

These videos are usually short and sweet. They usually include a description of the product and an explanation of why it’s worth buying.

unboxing iPhone YouTube

They’re also often uploaded onto YouTube with a catchy title. The best thing about unboxing is that they’re easy to find. All you have to do is search for “unboxing” with the word you’re interested in, for example, “unboxing iPhone.”

6. Watch some vlogs

Vlogs are another great way to get product ideas. If you are unfamiliar with the term, vloggers are people who record themselves while they talk about something. This can be:

  • Lifestyle
  • Fashion
  • Cooking
  • Tech gadgets
  • Games and hobbies
  • And much more!

Like unboxing, vlogs are usually short and simple. They tend to focus more on the topic than the product itself. That said, you can take inspiration from these topics to come up with your own unique product ideas.

face scrub YouTube

For instance, if we’re looking for a scrubbing cream for our face, we might see there are videos of people interested in cream and face beauty care.

We can investigate those videos and come up with a portable version of the scrubbing machine. This is just an example, but you get the idea!

facial scrubbing machine

How do you validate product ideas?

After finding product ideas, it’s important to validate them before going ahead with selling them.

This is where you can use the tools of marketing research and analytics to see if there’s a demand for your products or services among potential customers.

This is an important process, as it will help you to define your target audience. Who are they? What do they want?

How much money would they be willing to spend on your products or services? These questions will help you determine how many people you need to reach in order to make a profit.

Two people searching on Google

There are many ways to validate a product. Here are four of them:

Do market research

Market research involves surveying potential customers to determine how much they’d be willing to pay for a particular product. It helps you understand whether the demand is high enough to justify producing the product.

An example of market research would be conducting surveys on social media platforms such as Facebook and Instagram, using the poll feature.


A testimonial is a review written by a customer after purchasing a product. Testimonials help you determine whether the product works well and meets expectations.

You can check reviews of products on popular marketplace platforms such as Amazon or AliExpress. If you want to go one step further, you can even buy and test some products to ensure they meet the customer’s quality expectations.

In-person interviews

An interview is where you meet a customer in person and ask him/her questions about their experience with a certain product. These types of interviews are useful because you can observe the customer’s reaction and behavior.

Create a list of competitors

Competitors are businesses that sell similar products to yours. By comparing your business against its competitors, you’ll be able to identify what makes your product different and better.

This will give you a good idea of what features you should add to make your product stand out.

You can also use this information to see if there’s anything you need to change about your current product or service.

The internet is an amazing source for finding out all sorts of things about your competition. If they have a website, it’s easy to check their customer reviews, read their blog posts, and even watch videos of their presentations.

Why do people visit YouTube?

A man lying on the beach

The most common reason people visit the site is to watch videos. But people aren’t just watching videos because they want to know about the latest trends.

They’re watching videos to learn about new products, services, and companies. And they’re doing it primarily to satisfy their curiosity.

People visit YouTube to learn about things they didn’t even realize existed. They’re searching for the top ten best phones, the best vacuum cleaners, etc.

When people view a video, they’re more likely to buy a product than when they read about the same product in a text.

This makes sense since videos contain images and sound, while text contains only words.

People prefer watching videos over reading texts. The text takes longer to process, and it requires effort to read. Watching a video is much faster, and it doesn’t require concentration.

In fact, people are 64% more likely to buy something after watching a video than after reading about it online.

YouTube has over two billion monthly active users

YouTube is the second most visited site in the world, according to Statista.com. In fact, it is the third most popular website in the United States, behind Facebook and Google.

More than one out of every four minutes spent online is spent watching videos on YouTube. And there are more than five billion views per day on average.

Since 2005 YouTube has grown consistently. That means that nearly half of the planet’s entire population spends at least some time browsing YouTube.


Before we go to the final verdict, we’ve created a quick summary of this article for you, so you can easily remember it:

  • Searching YouTube videos for keywords related to your niche using the Exploding Topics tool will give you an extra boost in the research process.
  • Check products with high views. Use the filter feature to sort by view count, and you’ll be able to quickly identify which products are getting the most attention from viewers.
  • Finding influencers will allow you to spot trending products before anyone else. Influencers tend to promote only products with high potential.
  • Check the comment section to discover if people have any questions about a specific product.
  • Unboxing videos are a popular trend as they show how a product looks and feels.
  • Vlogs can be an important information source. Monitor vloggers’ videos for upcoming trends; sometimes, you can spot new products before they hit the market.
  • Validate every product before investing in it. Validation is important because it helps you avoid tough competition and potential scams.


In this article, we’ve discussed the importance of product research on YouTube. We’ve also provided tips and tricks on how to do product research on YouTube.

We found out that the best way to do product research on YouTube is to start by searching for keywords related to your topic.

Then, use the expanding topics tool to narrow down your results. Finally, watch the top-viewed videos to understand better what people think about your niche.

Besides YouTube, you can consider using a product research tool to find new ideas and analyze markets!

We hope you found this helpful. If you have any other questions or suggestions, please leave them in the comment section below.

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