With the ambiguity all around the long term of cookies, Penske Media Company (PMC) required to be selected what its upcoming shift was about a to start with-get together knowledge answer.
PMC is a world wide media enterprise serving audiences across 30+ manufacturers these as Selection, Rolling Stone and SXSW. Due to the fact PMC has various brand names, there were being quite a few details silos, and marketers had no tactic to productize 1st-social gathering information. Centralizing and warehousing the consumer knowledge is vital for an on the web publisher like PMC.
Due to its massive unidentified audience (95% of them are nameless), PMC’s overarching aim was changing not known consumers into acknowledged end users to open up up new income chances. That is how the media organization started its CDP journey with Treasure Info,
Now, its recent tech stack scales with business progress and makes it possible for PMC to collect privacy-compliant 1st-celebration data from a lot more than 300 million monthly users throughout all brand names.
To learn much more, be part of Brett Goverman, associate VP of details approach, PMC, Matt Knapp, director of info, PMC and Eugene Saburi, chief business enterprise officer, Treasure Data, for this insightful, data-pushed MarTech presentation.
Following this session, you’ll be ready to:
- Construct a small business case for your initial-social gathering info method.
- Define the best tech stack for your business powered by an Company CDP.
- Use aha times and classes discovered from PMC’s journey.
View the session now and understand how PMC made use of data to make the very best decisions at just about every point for the duration of the customer’s journey.
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