Social SEO is your secret to social media marketing success. Follow this guide to learn exactly how to apply social SEO to your business. 

You might post great content, but this doesn’t really matter if nobody can see it. 

If you thought that SEO only applied to Google, then you’re wrong. Your social media strategy should include SEO, too – something that can help you gain a lot more visibility and engagement across different social media platforms. 

This involves understanding how the algorithms of different social networks work and creating content that is optimized to perform at its best on each platform. ‘

By approaching social media with an SEO mindset, your content could have a far greater impact.

This guide covers everything you need to know about social SEO and how you can implement it.

  1. What is Social SEO
  2. Why You Need to Apply Social SEO to Your Marketing
  3. Social SEO Tips for Instagram 
  4. Social SEO Tips for TikTok
  5. Social SEO Tips for Facebook
  6. Social SEO Tips for Pinterest
  7. Social SEO Tips for Twitter
  8. Social SEO Tips for LinkedIn

What is Social SEO?

Social SEO is the practice of optimizing your social media posts to make them more easily discoverable to people searching for specific information. 

While search engines like Google and Bing rely on algorithms to deliver relevant search results, social networks like Facebook, Instagram, and Twitter increasingly incorporate traditional search engine features to help users find the content they want to see.

While social media platforms are not technically search engines, they do have search bars and function in many of the same ways that search engines do. If you can get your social media content at the top of relevant social media searches, you can expect to see a lot more social media success.

Why You Need to Apply Social SEO to Your Marketing

Social SEO is important for any business looking to maximize its visibility on social media platforms. 

Here are three reasons why.

Increases Your Content’s Visibility

Firstly, social SEO helps people see your content if they’re actively searching for it. Unlike in the past, when people would scroll through their feeds to see content, social networks provide search bars for users to search for specific information. 

Optimizing your social media content with strategic captions can increase the chances of your content being found by people searching for relevant information.

Improves Social Media Growth

Secondly, social SEO can help you grow your social channels faster. 

By focusing on connecting with people who don’t currently follow your account, you can expand your reach and attract new followers who may be interested in your products or services. This can be a more effective way to grow your social media presence than solely relying on algorithm-based strategies.

Helps You Reach More Customers

Lastly, social SEO can help you reach potential customers who don’t use traditional search engines. 

Many people, particularly younger generations, turn to social media platforms like Instagram and TikTok to find information about local businesses, activities, and events. 

Optimizing your social media content for search allows you to tap into this audience and connect with potential customers who may not find you through traditional search engines.

The Best Social SEO Tips for Each Network

Social SEO is not quite the same as traditional SEO because each social network works slightly differently. 

To help you improve your digital marketing strategy and gain more traction on social media, here are a few best practices to follow with each social platform.


If you want to boost your visibility on Instagram, social SEO is a great approach. Here are some tips for optimizing your Instagram content for search:

  • Optimize your Instagram profile. Use relevant keywords in your name, handle, and bio. If you’re a local business, include your location in your profile to increase your chances of appearing in local search results.
  • Include relevant keywords and hashtags in your captions. Hiding hashtags in the comments section is no longer effective, so be sure to include them in your captions. This will help your content appear on keyword search pages.
  • Add alt-text to your posts. Alt-text is primarily used to make visual content more accessible, but it also helps Instagram understand what your content is about. This can improve your chances of appearing in relevant search results.
  • Use subtitles in your videos. Instagram has auto-generated captions, but using subtitles also means your target keyword will appear onscreen. This can further increase the chances of your content being discovered through search.
  • Tag your location. This will help your content appear on Instagram Maps, which can function as a local business search. This is especially important for local businesses trying to reach customers in their area.

Check out these Instagram hacks and Instagram Story hacks for more ideas to grow your Instagram presence.


Optimizing for SEO may not be your first thought for improving your TikTok content’s visibility, but it can make a big impact. Here are some TikTok SEO tips that you can follow:

  • Optimize your TikTok profile SEO. Use relevant keywords in your TikTok user profile to improve your account’s overall SEO.
  • Include your main keyword in your video. Say your primary keyword out loud in your video clip and add in-text overlay on the screen. When you say your keyword out loud, it’s also included in the automatically generated closed captions, giving you more SEO power.
  • Use relevant keywords in the video description. By the caption, we mean the video description, not speech captions, though including keywords there is helpful too. Focus on keywords rather than hashtags for improved TikTok SEO.

Here’s a complete guide to creating a TikTok marketing strategy for more tips and tricks.


When it comes to social SEO, Facebook is one of the biggest platforms to focus on. Follow these tips to optimize your Facebook Page SEO:

  • Use your main keyword in your Page title and vanity URL, About section, and description. This will help Facebook understand your page and improve its visibility in relevant searches.
  • Add your business address to your profile. If you have a physical store or office, including your address will make your page more likely to appear in local search results.
  • Add location pages for different locations. If you have multiple physical locations, create separate pages for each location. This will help each location appear in local search results and increase your overall local SEO visibility.
  • Use relevant keywords in your posts. Incorporate keywords in a natural way in your post and photo captions to help Facebook understand the content of your posts.
  • Use alt-text for images. Alt-text is a brief description of an image that helps people with visual impairments understand what the image is about. It also helps Facebook understand the content of your post and improves its visibility in relevant searches.

By following these tips, you can improve your Facebook Page’s visibility in relevant searches and increase your chances of reaching your target audience.


Pinterest is a visual search engine. In fact, it functions more like a search engine than other social media platforms, so applying SEO tactics is really important.

Here are some tips for optimizing your Pinterest profile for SEO:

  • Use the main keyword in your username and About section. This will help Pinterest understand your profile and improve your chances of appearing in search results.
  • Create boards based on your primary keywords. Use your primary keywords to guide the boards you create and name them accordingly. This will also help Pinterest understand the focus of your account and make it easier for users to find your content.
  • Use long-tail keywords in your Pin titles. When creating Pins, build them around long-tail keywords such as “How to build a DIY bookcase” rather than “DIY Bookcase” or even “Build a DIY Bookcase.” This will improve your chances of showing up in search results for more specific queries.
  • Include keywords in your description. Write informative descriptions that include relevant keywords in a natural way that aligns with the Pin title. Avoid just listing keywords, as it can turn off potential viewers.
  • Use high-quality images to benefit from visual search. Pinterest Lens allows users to search with their camera rather than their keyboard. By using high-quality, relevant images, you can make sure you don’t miss out on these searches.

You can also follow our more in-depth guides on Pinterest SEO and using Pinterest for eCommerce for more actionable details.


Even though there’s so much changing on Twitter, applying some SEO tactics can still help make your content more visible.

Here are a few best practices to follow:

  • Use your main keyword in your Twitter name, handle, and bio. This will help your profile show up in relevant searches.
  • Include relevant keywords and hashtags when crafting your Tweets. Keep in mind that you don’t have a lot of characters to work with, so use them wisely. Incorporate keywords into the post naturally so that it remains valuable to readers.
  • If you include images in your Tweets, be sure to add alt text that includes your keywords (if relevant to the image). This will make your content more accessible to the visually impaired and can also help improve your SEO. To do so, simply click “Add description” under the image when creating a Tweet.

By implementing these social SEO tips on Twitter, you can increase the visibility of your profile and content and make it easier for users to find you when searching for relevant topics.


LinkedIn is a major social media player and can help your business connect with a lot more customers. Here are some of the best social SEO tips that you can use for LinkedIn:

  • Optimize your LinkedIn Page SEO. Use your most relevant keyword in your Page’s tagline and About section. This will make it easier for potential connections to find you based on what you offer.
  • Create long-form content based on relevant keywords. LinkedIn Articles allow you to create valuable marketing content based on important keyword clusters. This can help increase your visibility in LinkedIn search results.
  • Avoid overdoing it with keywords and hashtags. LinkedIn sorts content as spam, low-quality, or high-quality. If you stuff your post with too many keywords or hashtags, it won’t appear on top of search results. Instead, include keywords in a natural way and only use truly relevant hashtags.
  • Engage with other users and participate in LinkedIn groups. By joining relevant LinkedIn groups and engaging with other users, you increase your chances of being discovered by people who are interested in your industry or niche.
  • Post regularly and consistently. This is important for any social media platform, and LinkedIn is no exception. By posting relevant and valuable content on a regular basis, you’ll increase your visibility and engagement with your connections.


SEO might not be your first thought when creating a social media post, but applying some of these tactics can make a big difference in your content’s visibility. Applying social SEO is a great idea if you’re looking for free marketing ideas to boost visibility without running social media ads. 

Of course, whatever social channel you use, it always helps to understand the fundamentals o traditional SEO first. This guide to small business SEO should help get you started in the right direction.

All it takes is a few small changes to your social media content, which could enormously impact your reach and engagement.

Frequently Asked Questions

How is SEO used in social media?

SEO, or search engine optimization, is used in social media to help content and profiles rank higher in search results on social media platforms and search engines. By optimizing social media profiles and content with relevant keywords and phrases, businesses can improve their visibility and attract more engagement on their social media pages.

On social media platforms like Facebook, LinkedIn, Twitter, and Pinterest, SEO can be used to optimize profile information, posts, and images for relevant keywords and phrases. This helps the content appear in search results when users search for those terms. 

Additionally, on some platforms like LinkedIn and Facebook, businesses can use SEO to optimize their company pages for search results within the platform.

SEO can also be used on social media platforms to optimize content for visual search. For example, Pinterest Lens allows users to search for products using images instead of text, so optimizing images and Pins with relevant keywords is important for visibility in visual search results.

Overall, SEO is an important tool for improving visibility and engagement on social media, just as it is on traditional search engines like Google.

Which social media platform is best for SEO?

While each social media platform has unique SEO benefits, many experts agree that YouTube is particularly helpful for getting your videos seen in Google search results. Since Google owns YouTube, it tends to favor videos from the platform in its search results.

YouTube SEO is similar to traditional SEO in that you need to optimize your content with keywords, descriptions, and tags that align with your target audience’s search intent. You can also improve your video’s chances of ranking in search results by creating high-quality, engaging content that keeps viewers watching.

Additionally, you can cross-promote your YouTube videos on other social media platforms to drive traffic and engagement, further boosting your SEO potential.



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