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James Cash Penney, founder of the JCPenney franchise in 1898, once famously said, “Growth is never by mere chance; it is the result of forces working together.” And his is a classic American story of entrepreneurship and growth and partnerships. He started as a partial partner in a new store in Wyoming and quickly leveraged his experience and business acumen to open more and more stores, eventually building a nationwide chain.

Doubtless that’s the kind of growth and scaling of our businesses, and our partnership departments, that we’d all aspire to.

Tony Robbins said that, “In business, the definition of “scale” is to increase revenue at a faster rate than costs. Businesses achieve this in a number of ways, from adopting new technologies to finding “gaps” in their operations that can be streamlined.”

How do we find gaps in partnership operations so we can scale and drive more revenue?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

Now back in episode 10, if you recall, we talked to Asher Mathew and Kelly Sarabyn about the state of partnership operations, and it was particularly interesting how much more successful – and profitable – businesses were who had grown their partner teams and implemented a more advanced tech stack.

But the problem is, you can’t simply hire more people and invest in more expensive tools to grow a program. If you want to scale like J.C. Penney, you need to build on excellence, and that means having terrific systems and Standard Operating Procedures.

That’s exactly what our guest today, Umair Mansha, is going to talk to us about.

Umair brings his experience as an agency consultant and head of marketing/growth at two different brands. He has overseen and executed on all of the inbound channels from SEO to email marketing as well as content strategy to editorial PR. Umair understands the what and how of getting things done. And that’s exactly the kind of expert and attitude we need to help us scale this program.

Partnership Unpacked host Mike Allton talked to Umair about:

♉️ Why brands must develop SOPs for their partnerships.

♉️ How to build great, ROI-driving SOPs.

♉️ What happens when brands do… and don’t, use SOPs.

Learn more about Umair Mansha

Resources & Brands mentioned in this episode

Full Notes & Transcript:

(Lightly edited)

How to Scale Partnerships and Collaborations Using SOPs with Umair Mansha

[00:00:00] Mike Allton: James Cash Penny, founder of the JCPenney franchise in 1898. Once famously said, growth is never by mere chance. It is the result of forces working together and his is a classic American story of entrepreneurship and growth and expansion. He started as a partial partner in a new store in Wyoming, and quickly leveraged his experience in business acumen to open more, more stores, eventually building a nationwide chain doubtless.

That’s the kind of growth and the scaling of our businesses and our partnership departments that we’d all aspire to. Tony Robbins said that in business, the definition of scale is to increase revenue at a faster rate than costs. Businesses achieved this in a number of ways from adopting new technologies to finding gaps in their operations that can be streamlined.

How do we find the gaps in partnership operations so we can scale and drive more revenue? That’s what we’re covering in today’s episode of Partnership Unpacked.

This is partnership unpacked your go-to guide to growing your business through partnerships quickly. I’m your host, Mike Alton, that each episode unpacks the winning strategies and latest trends from influencer marketing. To brand partnerships and ideas that you can apply your own this as to grow exponentially.

And now the rest of today’s episode, welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, relationship building. Oh, And you get to learn too. Subscribe to learn how you can amplify your growth strategy with a solid takeaway every episode from partnership experts in the industry.

Now, back in episode 10, if you recall, we talked to Asher Matthew and Kelly Sarabi about the state of partnership operations. And it was particularly interesting how much more successful and profitable businesses were who had grown their partner teams and implemented a more advanced tech stack. But the problem is, You can’t simply hire more people and invest in more expensive tools to grow a program.

If you want to scale like JCPenney, you need to build on excellence, and that means having terrific systems in standard operating procedures. That’s exactly what our guest today Umer Montra is gonna talk to us about. Umer brings his experience as an agency consultant and head of marketing and growth at two different brands.

He’s overseen and executed on all the inbound channels from. SEO to email marketing, as well as content strategy to editorial pr. Umer understands the what and how of getting things done, and that’s exactly the kind of expert and attitude we need to help us scale this program. Hey, you Mar, welcome to the show.

[00:02:53] Umair Mansha: Thank you. Thank you for hearing me. [00:02:55] Mike Allton: Awesome. Let’s start by having you share more about your agency and lazy metrics and the kinds of partnerships and collaborations you typically leverage. [00:03:04] Umair Mansha: Yeah, so we are in the business of SEO for the last. Decade or so. We started an agency model in 2018 around that a period.

And, uh, we have been consistently growing over 300 to 400% a year, but most of the growth that came in as, as part of Trics came in the last. Three years or so when we started leveraging partnership and collaboration with other agency owners as their white level footprint partners. We are pretty much a 360 solution provider that helps other agency owners fulfill their operations.

We have detailed and one of the best operations in the world. We invested heavily, and I’m excited. For what’s coming for Trics as a, as in a marketing firm. And yeah, we have been pretty much in the scale mode for the last three years or so.

[00:03:58] Mike Allton: Very cool. I know we have a huge agency audience at a Grow Pulse that’s definitely going to be interested in hearing more from you about how you’re doing that, how you’re doing those partnerships, how you’re expanding revenue as a result of partnership.

So could you give us a couple of specific examples of some partnerships that you’ve executed and the results that you saw?

[00:04:17] Umair Mansha: Yeah, so as we started our agency in 2018, we were not focusing on, we were seeing other agencies as, as our competitors, as, as normally would any agency starts with. But we’ve done some projects and we got some case studies, whereas agency, like that specific agency, it’s in, in 5,000, they have like 150 employees.

The founder reached out to me looking for getting the similar results for their. Client in, in this, uh, legal niche. And he reached out to me and he wanted to know more how we can partner and collaborate together. I was seeing them as a competitor, which was more of a, like a limiting belief at that point.

And, uh, I didn’t think much about it, but then it started to make sense. I started to realize that this is a huge, huge opportunity that I shouldn’t miss, and we found a way where we were. Gonna do all the operations for this specific client in that agency role for this client. And we started this as a Peter to see if there is any, anything worthwhile doing it.

And, uh, was huge success. The client got a solid case study. The, the client at the end source about. And they were started as a like 400, 500 users per day to like 20,000 users per day. That was the growth that the, the end clients saw. So the partnership kind of worked and we made our margins, we made our money, we had a solid relationship, and we are still working with them even after, uh, like four, almost three and a half years now.

So I’m not, uh, sure how much specific we can go get into because. I cannot disclose the name of the client or the, or the, the, the relationship that we have with this agency, because they are huge and they wouldn’t want us to be very public about the partnership, the news, since we are handling their operations for them.

And, but we, we have, we have seen the results that, that, that came in and it was, uh, it was a, it was a. During a moment for, for my business, to be honest with you, I, I started seeing so much potential in this white labeling and partnership model that I. Didn’t saw actually how I was missing out on revenue and I was, I was just looking at the number before this podcast cause we need to file our taxes in the US and not 80% of the revenue in our agencies coming from partnership collaborations.

It’s from other agencies working with us, giving us their operations technically, like handling all the fulfillment for them. And that’s, that’s, that’s like 80% of business now. And I, I wish I could have started focusing on that earlier in my career. It could have been the pain and the frustration. The whole trajectory or success could have been a lot shorter if I could just see other partners, other agency owners as, as our partners or collaborator, people that could, we could find common grounds to work with instead of just a competitor looking for the same pie that we’re going after.

Does that make sense?

[00:07:27] Mike Allton: I love that you framed that entire thing initially as a limiting belief, right? You viewed other agencies as competitors, and once you got around that view, that perspective. Everything changed, and that’s definitely a key takeaway that I hope everybody listening kind of just brings to heart because a lot of the things that you think about your business, about your potential about partnerships in general, those might be limiting beliefs.

They might be holding you back from tremendous potential. So thank you for sharing that. Let’s get into. SOPs. Cause that’s, that’s clearly what you’re doing, how you’re helping these other agencies along. You’re developing these SOPs, right, in these systems and these excellence. How and why should brands develop SOPs for partnerships, let’s say if to any, any business model to work?

[00:08:18] Umair Mansha: I think SOPs are like the key foundation. It’s the, it’s the basic. Formula that will help you scale. Uh, if you don’t have detailed SOPs. And SOPs sounds like a very complicated or very, it’ll take a lot of time, but you actually don’t. If you start, make it simplify. SOPs are like the huge fundamental.

Growth systems that you need to scale creation of. So P Start always with a simple Google Doc. You start with a step by step guide, step one, and you potentially have to just look at this work that you’re doing manually at this moment, but you can. Potentially delegate or automate with the help of tools or people.

And you can technically just write down all the steps that you’re doing manually at this moment, but you can, that the other people or the software that are, that are better than you at that particular area of your business could do better than you. And as, as a business owner, I personally think sos were.

The fundamental thing that help us, uh, like it’s, it’s the only system that help us having detailed sos of our operations and for partners as well. We have very detailed as step by step guides, like this is, this is what we need at this moment to be done and our, our team could just. Follow that guides in detail and get most out of it for partnerships, it’s, it’s like, uh, if you, if you are like doing a lot of outreach.

You could potentially create a system where you could write down all the same messaging that you’re doing. Just for the sake of example, if you’re doing a cold outreach, you need to have a proper s sop for that specific, uh, cold outreach formula. Like this is this, I’ve been working and someone from a team could potentially help me get this done better than me spending all this time into that specific role.

So, so PS are hugely underrated. And it’s boring when you’re gonna start doing it, but it’s gonna help you scale. This is very important. This is very boring. At the same time, very crucial part of your business. You wanna scale to, to another level at, AT with your agency or whatever the business that you’re running.

[00:10:38] Mike Allton: That makes, yeah, that makes complete sense. And it’s, and it’s so funny that you mentioned outreach. Maybe not funny but interesting because I just saw this morning a TikTok where somebody was using a chat G P T extension for spreadsheets. That’s available now. And you could use the chat G P T extension to say, Hey, give me 10 CEOs from LinkedIn in this industry.

Right. Somebody you’d want to outreach to him and then it’ll fill that in. 10 rows, here’s the people on, on LinkedIn, and then you can say, tell me about their business. And it would fill in a paragraph about their business. And then you can go on to say, what would be a good question to ask them? Or something like that.

An introductory question. Mm-hmm. And it fills it in for the first one, and then you just drag and, and fill in the rest of the, the sheet. It’s a really interesting way to marry ai. Yeah, with outreach and having an s o p in place, that’s going to automate and scale as much of that as possible. Fascinating stuff happening these days with ai.

[00:11:34] Umair Mansha: I agree. I agree. I have seen so much crazy stuff that that’s been happening with chatt and uh, so one of my partner agency partner, he. Literally automated all the mailing system because he was getting a lot of junk and he built a prompt where, where he could potentially filter out all the important ones from the junk ones, because it’s like everyone gets so many mails in the US.

I’m not familiar because I’m in Pakistan. We don’t get that many males. But he wrote a whole, his name is Dan Barrett. He did an amazing job, Peter. He created a long video with with that as well, and it was very unique and creative way to just automate all the work that you have been doing manually and it has been in hassle in the past.

And the use cases, which at G P T are like crazy. It’s potential is huge. And anyone listening to this podcast, please invest incredible time looking into t how you could potentially use that for future because it’s, it’s gonna. Totally changed the way we do work, and it’s already started happening in the world, right?

So we need to focus on this. Uh, we cannot ignore this anymore. Like AI is coming and it’s gonna be huge, huge thing. Yeah.

[00:12:46] Mike Allton: Yeah. It’s a, it’s a tremendous period of time right now where every single day we’re seeing in the news announcements that new major, major brands have integrated ai. Or chat, G P T, specifically Salesforce, slack, and so on at a Agora Pulse.

We’re developing AI integration. It’s really interesting. And yeah, where we’re going to be 12 months from now, our ability to have an SOP where there are certain things that we’re automating and we’re able to just assign parts of those tasks to AI is incredible. So for a brand who’s just getting started, they’ve never really done SOPs before.

What’s a good place to start? Is it just by identifying, you know, whatever it is that they’re already doing and documenting it, or is, or is there a more fundamental place to start?

[00:13:31] Umair Mansha: I started my so P’S journey with operations because I wanted to become a fulfillment partner agency. We wanted to do white label all our services.

I wanted to sell productized services that would take minimal amount of input, manual input from me or my team, and those products can sell at scale. That was my goal. I started with that and now we are have detailed SOPs, almost all. For like departments of our business, like our marketing, our operations, our project management.

We started with one particular very important part of the business, and then we finally slowly expanded that scope into other areas of our business as well. But I would that, that was my journey. That was my experience. Anyone that’s starting with the sop, I think they can. Potentially start with the operations so they could, most of the agency owners, they start being a skill master or freelancer themselves.

That’s, that’s how I started. I was a SEO freelancer, one of the very well known. I started tons of projects. They got huge traction and I wanted to build a business and, but I, I had doing customized work at scale. It’s not scalable. You cannot, as a agency owner, as a business owner, it’s not. The best use of your time.

You need people or the processes that that could potentially replace you. And uh, that’s where I started. I, I focused on the areas of business that could potentially remove me from the equation, and then I expanded the scope into all areas of, I think that that has been working with for me very well. And that, that’s what I would recommend for you to get started for as any business owner.

To get started, as well, start with the, the key areas or key deliverables that you are doing for your clients. Start with the auto automating, authorizing those with the, with the help of sv, then detail documentation, and then you can potentially, once you’re, you have removed yourself from the operations.

And that’s like new business owners, they always struggle with this. Like they, they want to do everything themselves. They want to take care of all the key areas of their business and they, they wanna control and micromanage everything. And, uh, having sos will help you deliver great and exceptional quality work while you being.

Uh, not in the operations at all. And that should be your goal as well. If you wanna scale, if you wanna build up real business, all the businesses that you see around that, that are like doing multimillion a year in revenues, they’re, they are not based on one person companies. They have teams that, that take care of the operations for them.

And, uh, I would say operations are, are the key area where you should be starting as well. That would be my sense for this.

[00:16:22] Mike Allton: That’s such a cute point because the agency owners listening to me right now. I’ll ask you, when was the last time you took a vacation day and some of you were just like dying inside a little bit right now because it’s been years since you had a vacation.

Because you can’t take yourself out of the business because you don’t have standard operating procedures that allow team members and subordinates and that sort of thing to come in and help. So, If we’re sold humer on the idea of building SOPs and we’re just starting out now, how do we take it to the next level?

What tips do you have to make a really great, so p

[00:16:57] Umair Mansha: I would say that having a clear vision or clarity about the end results or an output, what we want to achieve out of that s o P. Would be a great start. Always begin with an end in mind that you have read it multiple times. It sounds like a cliche advice, but it works, right?

So I would say always think of the end result that you wanna achieve. From your, that particular SOP that you wanna create, right? And go from there. Then having an result in mind will help you build all the nuance and the, uh, the micro details that you need to build a proper sop. It’s, it has to start with the final product or final end result that you want.

To achieve and then go from there. You’ll see that if you wanna create SOP just for the sake of SOPs, you’re gonna get stuck. You’re gonna gonna, it’s not gonna be a very ideal starting point, but if you know that this is, this is, this is what I want achieve and this is, that would be ideal for me to create, and then you can, you can start from that would be helpful to create a very solid SAP that, that you can rely on.

[00:18:06] Mike Allton: Love that advice. It’s actually something that I did. Not even thinking about it. When I was creating blog content over the past decade, often most posts would be how to achieve this in social media, how to build this in a tool like Easel or Canva, whatever the case might be. And I’d give them step by step instructions with the idea of, at the end, you will have accomplished something.

You will have credit of graphic for blog posts or a sheet of tweet to import into APAs, whatever the case might be. Yeah. So what tools would you recommend that can actually help us accomplish these kinds of SOPs?

[00:18:39] Umair Mansha: I, I, I use multiple tools. I love Click up. I love using train Wall for my team to, uh, details.

I think the, one of the best tools that I could recommend is Train Wall. It’s, uh, it’s, uh, I’m not sure I’ll, I’ll send a, send you a link later to this as well. It’s a tool that help you create videos that you can attach with the detailed documentation and without what. It does the scripting, it does all the, all the, uh, scripting for you, and you can have all the main SOP that one place.

It’s a, it provides a very beautiful dashboard. Click up is also solid tool. At the end of the day, there are so many tools that you could use, but I would say start with one. Make sure that you understand the tool, each tool that that help you with the documentation, like training or clicker orana, or any other tool that are out there, notion is a very solid tool as well.

These are all great tools, but I would suggest that you start with one. Instead of signing up for all these multiple tools and trying to make it work within, uh, while you’re starting creating your recipes, I would say start with a master, that one tool and it’ll help you. And if you outgrow that particular tool, you can always change that.

You can always grow from one to another. But I would say start with the one, start with simple project management to like notion or. Or Asana or click up. All three are already very much recommended. I, I love using them. Since we work with other agencies, they, they all have their own project management tool that they use and we, we get, we have to use some, sometime use their particular tool and that’s why we have been using most of them that are in the market, that are somewhat famous.

And start with one. Go from there and see if, if that’s, that’s approved for you or not.

[00:20:28] Mike Allton: Those are cool recommendations, and that’s great advice to start with. One at Agorapulse, we’re a little famous for having way too many tools. Our new employees are always overwhelmed at the literally dozens of tools that they have to create accounts on and, and get onboarded at.

We use aana, which I know is not cheap, but I, I really enjoy Asana. How expensive are these tools that, that you’re talking about and how are you able to demonstrate an ROI either internally or with clients with using something like this?

[00:20:58] Umair Mansha: Each tool have like their own pricing. It would start with a couple of hundred and get into like if you, if you are a power user, getting so much value out of them, it can scale as, as you add more user into it.

But our user is pretty light. We, we use them on project wise basis, so they have their free versions. You can start with that and slowly you can grow into that if you want go with the one pricing unlimited projects. I, I do recommend Basecamp. It’s a very solid tool. But it’s more, uh, in the use case of project management instead of creating SOPs.

But again, you can, the tool. At the end of the matter, less that the utility that you are gonna get out of it, you can use, you can even use Google Docs. That’s free to, to, to start with if you, if you, if the money is the issue at starting point. But again, there are so many multiple options you can go for at apps signup for, i I I, we have a subscription.

So many software, we not use all of them, but there are like some really great deals that we call, like Glu is a very solid tool that we use. We have our live deal. It cost us like 200 bucks for the level options, and we, we, they have like unlimited projects and unlimited. Uh, everything in there. So it, it’s, it’s, it doesn’t matter if your budget is zero, you can start with a premium plan on Asana or an ocean or click up and then, then go from there as well.

There, there are like budget friendly option and there are often that could, once you are growing at a scale, it could potentially you if you need something and the ROI is, uh, like if you’re investing $0, but getting some value out of it. It’s a, it’s a good way to start and go from there.

[00:22:44] Mike Allton: Terrific advice.

So if you’re just starting off, use a freemium tool or use a completely free tool like Google Docs and Google Drive folders to manage and start to create your SOPs, and then as that scales and grows itself as a practice internally, Adopt another tool like Asana or something like that, or Basecamp, or click up folks.

We’re talking with Umer about scaling partnership operations and using tools to help realize roi. Let me share with you another tool you can consider Agora Pulse to help realize ROI from organic social media activity.

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All right. Umair, we’re talking about how teams can get started with SOPs. They’re potentially bringing on new tools and they’re creating SOPs around the use of SOPs, right? And starting to actually ramp up, but. How do we make sure people are actually doing it right? What advice do you have for brands and teams to help them make sure that these SOPs are adopted and actually utilized?

[00:25:01] Umair Mansha: That’s a solid question. That’s a very good, solid, good question. I would always say like the, the, the trickle down effect, it’s always starts from you. If you really care about the mission of your company, if you really care about, care about the vision of your company, you’ll make sure that you are. Can I repeat that?

Mission or vision? So many times that it’s literally like memorized to your teammates and everyone that you interact with, that this is, this is what this person cares about. And, uh, the sop is that, that you wanna, you want to implement, it’s not gonna be easy. Your teammates, Are new to this. You are, you are, you are new to this, and, uh, you do need to understand the power of reputation.

You’ll see the power of reputation is so much important that it, you pick up any religious scripture, it may be bible orran or, or any, any religious texture, and you see some repetitive. Versus that, that are being constantly like taught to you and it’s how human brain works. If you repeat the advice it, you repeat the words, it’s gonna, people are going to follow team if you care about it and you repeat that message again and again.

I’m not giving very like, run of the mill or very, uh, advice that could be used by everyone, but this is, this is what has been working for us. I repeated that this is our, this is our source of truth. This is where we will beginning this particular part of. The, let’s say just for the example, if you created some specific SOP for some deliverable that you’re doing.

In our case, we are doing like a lot of website quality audits or technical audits. Just for the sake of example, to give you a better context what I’m talking about, you have to instill that source of truths, that SOP that you created. To your teammates and that this is, this is, you are gonna start. And if they don’t, you can just simply check the end result and you can quickly judge that this, this has not been formed properly.

And, uh, you can always, uh, use different strategies. But if you repeat that, like if you started using so p fairly additionally recently, you need to make sure that you. Are very patient with this. It’s not gonna implement right away into your company because you have been doing, used to doing a lot of different things in the past.

You have been used to doing a lot of customized work. Starting from stash, not knowing where to start, giving always random starting points to start with. It’s not gonna get implemented right away, but if you, you’re patient and you repeat the message, if you repeat train your teammates to do those steps in that you have recipes, it’s gonna get implemented eventually.

That would be my input from my end. I’m not sure if does, does that help, Mike? What do you

[00:27:50] Mike Allton: think?

Umair, that’s a fantastic answer. I love that. You started off with leading by example and, and I come at this from the perspective where I, I’ve been involved with a lot of organizations, either as an employee or as a consultant and that sort of thing.

And I often see situations where the company has an internal sop, but the CEO or the CMO feels like, They don’t have to do the, so P, they don’t have to fill out a form and request something. They can just go straight to the person that they want an answer from and bypass the internal SOP that has already been set in place.

So they’re setting this example where maybe there’s instances where we don’t have to follow the So P. Right. And they’re not leading by example and then, Your second point was fantastic about the need for repetition and, and you’re a hundred percent right. We see this in religious texts. We see it in really good teachers who know how to use cadence and repetition in what they’re saying in whether it’s written or spoken and that sort of thing.

And it’s funny because it actually ties into why I’m asking the next question that I’m going to ask, because here on this show I have. A core theme, a core message that I want to get through to my audience. So I end up asking variations of the same question every single time. So here it is for you. How have SOPs and systems helped you foster and nurture relationships with your partners?

[00:29:13] Umair Mansha: Yeah. It’s, it’s been for my business or my agency at, has been, it has been like truly phenomenal. I didn’t expect like, I was just a freelancer a couple of years ago, like seven years ago. I was doing everything myself and I never realized the power of building a create SOP will help me transition from just a freelancer that’s working very, very hard to just a money to someone who is now a business owner.

I was in the States last month. I was, I. I traveled from New York all the way to San Francisco. Covered lot, tons of states and cities in in between as well. When we first spoke with Mike and I wouldn’t have been able to achieve like travel. I was in Turkey last year. I was in Dubai. Then I went to, I was there for two weeks.

I performed ura, which is very important Mage in, in for Muslims. It’s, it’s very important. It takes like, it’s a very manual kind of religious thing and I wouldn’t been able to do all of the stuff that I was able to do if I wasn’t, uh, on creating sos and systems in for my business in place. I was away from my business while.

My revenues keeps on making, like my revenue didn’t stop, my operations didn’t stop. Uh, everything was running smoothly without me being involved. Our account managers were able to take care of everything, our project manager, cause we have solid systems in place to make sure the work that we are doing is truly exceptional.

At the same time, projectable and, uh, reputable, our client can rely on once they order something from us, they can pretty much. And just happily that it’ll be taken very well because they, they have been, it has been powered and backed by creating a and and system in place. So anyone that is either a freelancer or that, uh, is a new agency, honor, listen to this podcast.

I would encourage, I would implore you to just. Start with the, with documentation of what you’re doing yourself as a, as a CEO or as, as a, as a C-level executive in your, in your company. You should not be doing the level of work that requires, like anyone that, so for me, I, I use a very simple calculator in my mind.

So what’s this gonna cost me in terms of time? If I put. If I put some time into doing that specific task, how much it’s gonna cost my clients, if they’re working with me, my rate is going around 300 to 400 an hour, and that task that that most agency focus could be done by 20 15, 10. $30 per hour. So I, I segment that I, I would have this mindset that I’m not gonna spend time on task.

That’s, that’s our way down the, the extra dollar value. That’s like losing money. And as a business owner, you need to put value to your time. And the only way that you can do that by having solid SOPs and system input. Cause otherwise you are gonna be just a commodity, just like any other freelancer that is out there providing services.

You wanna build a true business, you need to have, that’s how every business runs in the world. That, that, that has done some exceptional work, that has achieved some exceptional roles. Yeah. Start by focusing on putting value to your time. Because time. As, as you, as you grow older, you are gonna realize that time is the only asset that that’s, that’s the, that’s most important in your life.

Once you achieve certain level of financial freedom time, it’s the most important one that, that you and to, if you want to get freedom, and if your goal was to create a business that that could potentially help you build a lifestyle that is. Based in freedom. You need to have sop, then you need to have a systems in place.

[00:33:29] Mike Allton: Love it. Fantastic advice. Umair, you’ve been amazing. This has been such an important and informative interview. Can you tell folks where to learn more about you, where to follow you, connect with you, and so on? [00:33:40] Umair Mansha: Yeah, I’m on Twitter at E N G R Muncha. I’m on LinkedIn as muncha. You can add me on Facebook. I’m, I’m pretty much everywhere.

Just type my name on Google. There is, there will be a bunch of stuff coming up for my name. You can just follow any, you can follow me on LinkedIn and send me a message if you think we could. Potentially partner up that, that was the whole point of our podcast as well.

[00:34:05] Mike Allton: Awesome. Thank you so much folks.

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