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Social media content that has videos gets forty-eight percent more views than content only containing text. By virtue of humans being visual, they find videos more engaging and memorable. This is why marketers will want to use different forms of videos for their marketing campaigns. The types of videos that brands are currently using to connect with their audience include explainers, webinars, live streams, and product videos just to mention a few.

However, for your videos to work for your social media marketing, you need to do something extra: make them worthwhile to the audience. Your video content needs to be engaging. Fortunately for you, there are tools like Wave.video that you can use to create engaging social content quite easily for the non-video pro.

Create Engaging Social Content using Wave.video

Here are some of the ways you can use Wave.video to create content that will excite and engage your audience.

Add Captions or Text Overlay to the Video

You can come up with the best videos, but if you miss using text, you will also miss out on reaching some of your audience. Using text increases your accessibility. A good portion of your audience may see videos on a social network that mutes the audio by default so you need captions in order for them not to miss your message. In fact, eighty percent of the videos on Facebook are watched with the sound off. There is no better way to help your audience understand your content better than through a video and text combination.

Add Background Music

Wave.video also allows you to add background music to your video content to enhance engagement. You will have access to a large library of audio files from which you can pick music that will best suit your video and engage your audience.

How does background music improve the quality of your video content?

For one, music works best for grabbing the attention of a viewer. It can set the mood even before any words are spoken. It also increases the shareability of the video as the users are compelled to share videos that have a great soundtrack. This will help to increase your reach. Music will also help you to connect with your audience effortlessly.

Create Videos to your Desirable Length

What is the optimal length for social media videos? Well, there are two answers to this. One is that it depends and the other is it should be as short as possible. You can use the video making tool to cut your video to a desirable length. To understand how important the length of the video is, it is worth noting that before the users play a video, they will first look at the length and the thumbnail. These are the two primary determinants of whether or not your video will get played. Remember that topic will also determine how long your video should be.

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People mostly prefer shorter videos. Therefore, if you want your audience to watch the entire video and produce a more engaged audience, you should consider keeping them shorter.  I recommend most are less than 1minute, and the majority are less than 3 minutes.

Use Wave.video to Include Your Logo and Add a Call to Action

You should already be aware of the importance of having a logo. Including a logo in your video content will help your customers identify your brand. In your video content, you can have animated logos, which will be very useful in grabbing the attention of your audience, increase brand awareness, and contribute to your brand’s narrative.

A call to action, on the other hand, will make your content more engaging. More so, it will help you trigger action from your audience and turn them into qualified leads.

If done the right way, video marketing has a good return on investment. You should be employing the tips listed above for you to create the most engaging video content for your audience. Video marketing will help you connect with your customers on various levels and also enable you to reach a wider audience.

Wave.video is a great online video customization tool with a lot of easy-to-use features for the non-video pro. A great asset is the ability to customize one video and then download it in multiple sizes perfect for the different platforms such as 1:1 for Instagram and 16:9 for YouTube as well as vertical for Stories.  It’s a great tool for what marketers must expand today…video.

Looking for help? Tired and believing there has got to be a better way?

Let’s talk about life, leadership, and business coaching. With over a decade of experience leading companies and transforming lives, and a Master’s degree in Org Development and Leadership, Mike can help you find the best way forward!

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Mike Gingerich life leadership business coaching

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