Telehealth has become just one of the most-talked-about matters in the earlier couple of yrs. In actuality, the U.S. telehealth current market sizing was valued at just shy of $18 billion in 2020, and that variety skyrocketed to $83.5 billion by the conclusion of 2022.
The telehealth place is finding a lot more and a lot more crowded, which is a single of the biggest good reasons AMD World wide Telemedicine turned to us for guidance and our expertise in leveraging tailor-made written content to drive thought management and web-site targeted visitors.
AMD’s goal was to leverage a content material advertising technique to be identified for its longevity in the market and present worthwhile means for potential clients. By partnering with our content advertising and marketing agency, AMD hoped to boost web-site website traffic by means of organic research and inbound written content-pushed lead era strategies. Thanks to a comprehensive content material audit, one particular site put up in unique that we developed with AMD drove up its material advertising ROI.
This is a temporary snapshot of the success AMD World wide Telemedicine observed immediately after this blog put up was up to date:
Subsequent, we are going to dive further into these effects and how we labored together with AMD to obtain them.
Leveraging a Content Audit for Maximum ROI
We mentioned AMD’s overarching motivation to be a sought-after voice in telehealth, so we labored alongside one another to entire a content audit, and then we executed a very well-rounded material advertising and marketing technique from there that consists of search-optimized visitor posts, press mentions, look for-optimized web site posts and pillar posts, look for-optimized purchaser achievement tales, a whitepaper, quarterly newsletters, our “final mile” written content management expert services, and far more.
A web site content material audit entails systematically examining the excellent and overall performance of each piece of owned articles.
In the scenario of AMD, the content audit showed that just one blog site write-up in unique had started out to see declining performance.
Fairly than just build a new site article on the exact same matter, we decided it would be greatest to repurpose and update the present weblog write-up in get to preserve what was performing and include updates and advancements to make the web site put up a lot more productive. Updating site articles strategically and with Search engine optimisation and guide generation in thoughts can reinvigorate content material that is hit a slump.
This unique blog site write-up experienced all the core ingredients to make pleasing articles advertising and marketing effects:
It reviewed telemedicine — a very hot matter for healthcare vendors at all stages, including those in C-suite positions.
This blog site publish experienced formerly been a best performer for AMD, but when AMD’s new web page was launched, functionality dropped off.
The web site submit was position for 27 relevant keyword phrases — which includes some that weren’t even included in the weblog post alone. Peppering individuals and other newer, pertinent search phrases into the material would make the website article heartier and a lot more eye-catching to look for engines.
With AMD’s comprehensive backing and collaboration, we set about earning some modifications, starting with some editorial tweaks:
We updated the copy and involved all keywords and phrases that have been underrepresented or missing.
We reimagined the move of the weblog publish to make positive readers were engaged and perfectly-informed.
We extra relevant phone calls to action to make sure visitors recognized the up coming steps they could take.
We included backlinks to other significant-ranking parts of content related to corresponding matters.
We updated the studies and investigation.
Following, we seemed at the style and design of the page. Visually, the initial weblog article experienced pretty a number of spacing issues. The moment these were being corrected, the content material looked additional attractive and credible.
As soon as the design was refined, the up-to-date weblog write-up was prepared to redeploy.
Transforming a ‘Quiet’ Article Into a Targeted visitors Magnet
We commenced checking the analytics for this freshly remodeled blog site put up immediately, and it didn’t take long for us to see the information internet marketing success. Soon after remaining AMD’s very best-undertaking blog site article, this piece plummeted to acquiring very couple of website page sights in the 6 months main up to our updates. Following updating the weblog article, the analytics for the adhering to 11 months had been nothing at all shorter of outstanding:
Number of website page views (698 were being special)
Variety of entrances to the web page by means of this blog submit
6 minutes, 38 seconds
Ordinary amount of time visitors invested on the site
These metrics are just the idea of the iceberg, as the weblog article carries on to provide in more site visitors each individual day. It is exhibiting no signs of slowing down and is rating for six key terms on the very first web page of research final results.
Without a articles audit adopted by a complete upgrade, we had been equipped to establish this site post’s core strengths, update it, and reestablish its placement as a single of the strongest owned property on AMD’s website. This is a testomony to the power of employing details-backed evaluation to make content material internet marketing accomplishment.