Indonesia is found in Southeast Asia, and it is the most significant island place in the planet that is made up of a lot more than 17,000 islands. Indonesia is the 14th major region and a person of the most populous Muslim-vast majority regions close to the globe. This state is regarded for cultural diversity and spiritual pluralism, which is reflected in its motto: “Unity in diversity”. As for the financial system, Indonesia is the 17th premier by nominal GDP. In world wide affairs, it is a regional center energy. Indonesia is a member of various companies, like the United Nations, G20, Globe Trade Business, East Asia Summit, and far more.

Which verticals carry out greatest?

According to our studies, foremost verticals in Indonesia are:


Indeed, even in mostly Muslim international locations, there are a ton of persons hunting for interaction and Courting. Indonesia is particularly this sort of GEO. Statista promises that in 2022, 32% of Indonesian men and 26% of girls used Relationship apps, which is a large selection of people today. We are unable to be confident that all the respondents told the reality, considering that a great deal of people may perhaps want to remain confidential about Courting applications (specially, in Muslim
nations around the world).

As for the creatives, make positive to make your creatives appear suitable – decide subtle and good photographs, like portraits and selfies. By the way, in this article is a trick – selfies can be fewer than great. Non-excellent photographs can make your banners appear much more pure.


eCommerce provides are preferred among the Indonesians, specifically those with bargains, profits, and all types of promos. There are a great deal of area on the web stores, so most end users desire obtaining stuff there. In accordance to Statista, the most visited are Tokopedia and Shopee.

In 2022, 32% of Indonesian men and 26% of ladies used Courting applications


iGaming is well-known in Indonesia despite the government’s initiatives to prohibit it solely. It is illegal inside the place, but most overseas websites make it possible for registrations from Indonesia.

All common iGaming delivers do the job in this article, but there are distinctly Indonesian online games. They include Pencak Silat, a type of martial arts, and Sepak Takraw, area volleyball. The two are exceptionally popular.


As any other emerging GEO, Indonesia is a wonderful a single to promote Sweepstakes. Most rising GEOs still never have that issue with banner blindness. Creatives that are not going to function for nations around the world like the United states or Italy are still new and clean for Indonesia.

It is unlawful within the place, but most overseas websites allow registrations from Indonesia

Stats: visitors volumes, turnover advancement

Once again, we took stats for a month (1/07/2022 – 30/07/2022) to display what’s happening with advertisement formats in Indonesia:

Ad format in Indonesia

Push wins the race for sure, but Onclick can boast of a tiny conversion growth (+.13%) and higher possible. Interstitial grew in clicks by 4.02%. In the following portion, we will clarify- which structure performs finest for individual verticals.

Ideas on marketing campaign launch

Mostly, affiliate marketers start iGaming campaigns on Force, while eCommerce provides fantastic results with Onclick. With eCommerce delivers, your Onclick banner should really guide consumers right to the shop or landing web site. By the way, in Indonesia, you must try out rolling so-termed eCommerce Sweepstakes. These are offers where by people can test their luck and consider to earn some variety of price reduction or gift.

Affiliate marketers launch iGaming strategies on Drive, while eCommerce brings exceptional results with Onclick

Which system to pick out? Verify these stats (1/07/2022 – 30/07/2022):

best performing platform for indonesia

We can see that Android introduced a really big sum of impressions, as perfectly as clicks and conversions. As we said, you really should goal Android cellular end users for your Indonesian marketing campaign.

Get your doable campaign options:

  • Vertical: Relationship / iGaming / eCommerce / Sweepstakes
  • Advert structure: Onclick / Press
  • System: Android – Mobile / Home windows – Desktop
  • Pricing model: CPC, CPA Objective (+ S2S Tracker), CPM

Illustrations of creatives that do the job

Creative example for Indonesia

The translation is:

Big Chance Congratulations, you can win a prize of…[open]

Want to try out your luck? Get element in a prize giveaway

As you see, these are classical images for Sweepstakes creatives – excellent previous presents and notification icons do the job for Indonesia fairly proficiently. As for the text, pay out awareness to some fascinating tips. Say, on the Interstitial banner, we see that the textual content is cropped, but it is not a slip-up. Cropping was produced for a explanation – to evoke intrigue. For Indonesia, it is vital to create an ad copy in Indonesian. Even however a large proportion of locals converse English, our stats show that they respond far more eagerly to Indonesian texts.

For Indonesia, it is critical to produce an ad duplicate in Indonesian


Indonesia is the appropriate GEO for your Courting, eCommerce, or iGaming marketing campaign. All these verticals exhibit remarkable outcomes, especially when you choose Push or Onclick as an advertisement format. Yet again, concentrate on Android mobile customers or Windows desktop ones. Here is a remark from our Sales Team:

If you select the iGaming vertical, get started with Push + Android and set Higher or Medium User Action. Never fail to remember to use Demographics and Interests concentrating on characteristic to access the audience with related pursuits, which is in particular efficient for Finance and eCommerce.

If you opt for eCommerce, start off with Onlcik on CPA Objective design – this will support you improve the campaign and continue operating with the most lucrative zones. You can continue with CPM then. Make confident that your pre-lander or banner contains an easy-to-come across immediate backlink to the landing webpage of a shop.

Aside from understanding the Indonesia affiliate advertising and marketing guide, do look at out a handful of additional nations around the world, this sort of as:

Affiliate Marketing and advertising Guide For Malaysia.

Affiliate Advertising and marketing Information For Thailand.

Affiliate Promoting Guidebook For Philippines.


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