Writing good content is one thing. Getting it noticed by people and Google is another thing. Of course, you can create killer content for your site. However, if search engines won’t be able to find it, your site won’t rank high on Google. And that’s where SEO comes in. With SEO, you have a powerful tool that will increase your site’s online visibility and get you more leads. But wait, SEO is complex in nature—requiring a high level of expertise. Plus, if you are new to SEO, things can be tough. However, you can hire the services of an SEO agency to help you roll out an effective digital marketing strategy.
So, before hiring an SEO agency, it’s advisable to familiarize yourself with the basics. This article will walk you through the best SEO practices for attorneys.
Choose the Right Keywords
Keywords are an important aspect when it comes to SEO for law firms. So, dedicate some time to compile about 10 to 25 relevant keywords. Research your keywords based on the intent of your potential clients. Incline the keywords towards your area of practice. For instance, if you are based in Miami and you offer divorce legal services, your keywords should look like this: Best Miami divorce attorney or best Miami divorce lawyer.
Each time you consider crafting content, consider a curated law firm SEO list. Then ensure each piece is attached to a specific keyword. Also, ensure that your content is evergreen.
Title tags Are Extremely Important
Title tags are what identify your writing in search engine result pages. They appear in your web browser’s tabs and are usually pulled into social media platforms whenever you share the piece.
For optimal results, try keeping it to 60 characters and incorporate a powerful keyword. But if you can’t do it in 60 characters, don’t stuff the keyword unnaturally as you may end messing everything up. Play around with your title tag so it reads beautifully and perfectly conveys the message of your webpage.
Create a Powerful Meta description
This refers to a block of text that often appears in search results below the webpage title and URL. Ensure that it’s descriptive and always keep it succinct. Remember, you only have about 156 characters to persuade those viewing the search results that your site contains the information they’re searching for. Your words should compel them to click on the link and even convert them into loyal clients.
Link Building
You should only link your law firm website to trusted sources when referencing them or pointing your viewers to additional information. Other than creating a positive correlation between your webpage’s outgoing links plus its search engine rankings, external linking also puts you on top of the site you’re linking to.
Remember, the main aim is to become the most authoritative source of law-related information and to have other websites link to your page.
Even more, internal linking provides users with useful information and gets them to stay longer on your site. To build stronger page authority, consider linking to your site’s keyword cornerstone page. For instance, you can link to your SEO services page which doesn’t only showcase what you offer but also provides guidance to other sites on how they can improve their own law firm’s SEO.
Include Image Tags
Research shows that articles with images tend to get more views than those without. And as a result, they end up getting more shares on social media boosting your site’s traffic. So, consider adding attractive images to your pages as well as blog posts.
However, it doesn’t end there, include an alt tag that bears the pages keyword. This will also go a long way in improving the accessibility of your website. Plain text can sometimes look boring, and the inclusion of interesting images can compel readers to spend more time reading your content. This will, in turn, convert them into loyal customers and boost your marketing efforts.
Review Your GMB Page
Signing up for a GMB(Google My Business) page will provide Google will important business details such as your location, area of specialization, hours of operation, and much more. And when people type in relevant search terms, your law firm will automatically show up on the map.
You’ll really want to ensure that your GMB page is correctly categorized. This will improve your site rankings when internet users search for keywords that are relevant to your area of practice.
With an updated Google My Business page, your law firm SEO will be greatly improved and people will easily find you in local search.
Ensure that you include relevant keywords on your GMB page’s “Description” field. Utilize this section for explaining who you’re, what you offer, and where you’re located.
Most often, Google extracts information from GMB profiles rather than pulling it directly from your website. You should, therefore, take your time to create a unique profile that perfectly represents who you serve, your location, area of expertise, experience, and everything else you’d like to showcase as a digital-first impression.
The GMB description should sound natural and relevant to the needs of potential clients. So, be careful not to stuff it with a bunch of keywords that relate to your law practice. Instead, use them wisely and sparingly.
The Bottom-Line
Want to beat the completion in the legal field and establish a strong online presence? Well, start by creating great content. But be sure to create content for people. Then optimize it for search engines. The above guidelines will help create content that will complement your digital marketing efforts.
Plus, there are loads of other search optimization and user experience considerations, including site architecture, Schema markup, clear navigation, social signals, as well as site responsiveness that can help improve your Google rankings. Listing your company’s practice areas and learning the best copywriting for law firm websites can help strengthen your content strategy. Targeting general search terms can also be beneficial as a secondary goal.
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