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By February 2, 2023

Get all the inspiration and tips you need to have a successful Presidents Day marketing campaign.

Presidents Day is a golden opportunity for your business to boost sales and connect with your customers. Whether you’re a nonprofit, personal coach, sell music online, or sell through Etsy, there are many ways to capitalize on this holiday and make the most of the increased consumer spending that comes with it. 

According to a study conducted by the National Retail Federation, shoppers spent an average of $139 on Presidents Day which is about 25% more than on an average day. This is likely due to the popularity of the holiday, which encourages shoppers to take advantage of the sales and discounts offered by retailers.

To help you thrive this holiday, we’ve compiled the best marketing, email, and social media ideas from several top businesses to see what makes them successful during Presidents Day. From offering a sale, to hosting a patriotic-themed event, to creating a special menu, these ideas will help you stand out and make the most of the holiday. 

So, if you’re looking to boost your sales this Presidents Day, keep reading!

8 Presidents Day marketing ideas

There are many creative marketing strategies that you can use to make the most of this holiday. Here are some effective marketing ideas that will help you increase sales and grow your business.

1 – Offer a sale or promotion

Create a Presidents Day sale or promotion, offering discounts on products or services. This is a classic sales boosting tactic during Presidents Day. By offering discounts, you can attract more customers and increase sales.

2 – Have some fun on social media

Host a Presidents Day themed contest or giveaway on social media. This idea is a great way to increase engagement with your brand on social media and also drive sales.

3 – Make your email subscribers feel special

Offer an exclusive Presidents Day deal or coupon to email subscribers. This is a great way to reward your email subscribers and encourage them to make a purchase.

4 – Cross-promotions with other businesses

Partner with other businesses or brands to cross-promote Presidents Day deals and offers. Promoting to a partner’s audience exposes your brand to new potential customers and sales opportunities. 

5 – Host a patriotic-themed event or promotion

Consider hosting an event or promotion that has a patriotic theme. This could be a local parade, a concert, a food festival, or a community service project.

6 – Create a virtual game (also known as gamification) 

Create a virtual scavenger hunt of Presidential sites or historical locations related to the Presidents. We love scavenger hunts because they can take so many creative forms from video tours to virtual reality experiences that customers can access online.

Related: See how this company was able to create a virtual scavenger hunt around Times Square using AWeber landing pages

7 – Create a special Presidents Day item

Create a Presidents Day menu or special in honor of Presidents Day. This could be a dish or dessert that is inspired by a President or a dish that is named after a President.

Or create a limited edition product or package that is only available during the Presidents Day holiday. This could be a special flavor, a limited edition design, or a package deal.

8 – Run a flash sale

Running a flash sale is an effective way to drive sales by creating a sense of urgency and encouraging customers to make a purchase quickly.

25 Presidents Day social media post ideas

Posting on social media for Presidents Day can be an effective way for a business to connect with its audience and promote its brand. Here are a few reasons why it may be important for a business to post on social media for Presidents Day:

  • Increase engagement: By posting content related to Presidents Day, you can spark conversations and increase engagement with your followers.
  • Boost brand awareness: The right social media post can help increase your brand awareness by reaching a wider audience and exposing you to new potential customers.
  • Strengthen connection with existing followers: The more you connect with your audience, the greater connection you create.
  • Drive sales: By using Presidents Day as a theme for a promotion or sale, you can drive sales and increase revenue.

Here are Presidents Day post ideas that you can use on any social media channel. You can post these with an image or create a video for TikTok or YouTube.

Presidents Day social media post message ideas for a sale

  1. Honor our leaders and save big on our Presidents Day Sale! [insert sale details and link to your website]
  2. Celebrate Presidents Day with us! Take advantage of our special deals and discounts [insert sale details and link to your website]
  3. Patriotic savings await! Check out our Presidents Day Sale [insert sale details and link to your website]
  4. In honor of our nation’s leaders, we’re offering [insert sale details] during our Presidents Day Sale. Shop now [link to your website]
  5. Remembering our past, saving for the future. Presidents Day Sale [insert sale details and link to your website]
  6. Celebrate #PresidentsDay with a special sale or promotion at our store
  7. In honor of #PresidentsDay, we’re offering discounts for military and veterans
  8. Leadership and savings go hand in hand. Check out our Presidents Day Sale [insert sale details and link to website]
  9. Honor the legacy of our past presidents by saving big on our Presidents Day Sale
  10. Celebrate the Legacy of Our Nation’s Leaders with Our Presidents Day Deals – Get Great Savings Today!
  11. Celebrate Our National Leaders and Unlock Amazing Savings on This Presidents Day – Don’t Miss Out!

Presidents Day social media post message ideas to honor the day

  1. Today We’re Celebrating Our Great Nation and the People Who Make It Thrive – Honoring Our Employees and All Those Making a Difference This #PresidentsDay! 🇺🇸 🎉
  2. In honor of #PresidentsDay, our team reflects on the leadership lessons from past presidents that we apply to our business
  3. A day to recognize and appreciate the contributions of past American presidents to business and commerce
  4. On #PresidentsDay, we’re grateful for the opportunities and freedoms afforded to us as a business in America
  5. Wishing you a happy and prosperous Presidents Day! #PresidentsDay
  6. Honoring the legacy of our nation’s leaders on this Presidents Day #PresidentsDay
  7. Let’s celebrate the vision and leadership of our past presidents on this #PresidentsDay
  8. Sending our best wishes for a happy Presidents Day! #PresidentsDay
  9. Remembering the contributions of our nation’s leaders on this #PresidentsDay
  10. On this Presidents Day, let’s reflect on the progress and success of our nation #PresidentsDay
  11. Happy Presidents Day! Let’s take inspiration from the leadership of our past presidents #PresidentsDay
  12. Wishing you a day of reflection, appreciation, and inspiration on this Presidents Day #PresidentsDay
  13. May this Presidents Day bring you joy, hope, and a renewed appreciation for our nation’s leaders #PresidentsDay
  14. Celebrating the diversity of our Presidential history on this #PresidentsDay and wishing you a happy one

Increase visibility by using a hashtag

The use of hashtags enable people on different social media channels to find your content. Here are the most popular hashtags to use for Presidents Day

  • #PresidentsDay
  • #HappyPresidentsDay
  • #PresidentsDayWeekend
  • #PresidentsDaySale

Presidents Day email ideas

Presidents Day is a busy shopping holiday, and many consumers are looking for deals and promotions. By sending a sales email, you can attract their attention and encourage them to visit your website or store.

Here are some tips on how to use email marketing to boost your sales on Presidents Day:

1 – Include discount codes and special offers

Make sure to include any discounts or special offers you’re running this Presidents Day. This can include a percentage off discount, buy one get one free deals, or free shipping promotions.

If you’re holding a Presidents Day event or sale in your store, make sure to include information about it in your email.

Here’s a great example from a furniture store.

2 – Use a clear and compelling subject line 

Your subject line is the first thing that customers will see when they receive your email, so make sure it’s clear and compelling. Use strong action words and include the main benefit of your sale or promotion.

Need some subject line ideas? Keep on reading for over 30 ideas you can use for your emails.

3 – Include a clear call-to-action 

Including a clear call-to-action (CTA) in your email, such as “Shop Now” or “Limited Time Offer” makes it easy for customers to take action and make a purchase.

Color can prompt an action too. Check out how Fender uses a bold red to draw attention to the CTA in their email.

Presidents day email example from Fender with strong CTA

4 – Use Presidents Day-themed graphics and images 

Have some fun with your Presidents Day email. Use images and graphics that are related to the holiday and showcase your patriotism. This can include images of past presidents, American flags, or other patriotic imagery.

Here are some Presidents Day images you can use for free in your AWeber account.

5 – Send a reminder email 

Send a reminder email on the day of the sale or promotion. This can help remind customers about your sale and encourage them to make a purchase.

25+ Presidents Day email subject line ideas

Creating a compelling subject line for your Presidents Day email campaign can be the key to getting your message opened and read by your target audience. 

Here are some of our favorite Presidents Day subject line ideas that you can use for your email campaigns.

Presidents Day sales subject line ideas

  • Presidential Deals: Limited Time Offer
  • Leadership and Value: Our Presidents Day Offer
  • Honor the Legacy of our Nation’s Leaders with our Special Offer
  • A Tribute to Progress: Our Presidents Day Offer
  • Innovative Deals for a Presidential Holiday
  • Patriotic Prices: Our Presidents Day Offer
  • Honoring the Vision of Our Leaders: Exclusive Offer
  • Commemorating Presidents Day with Exceptional Offers
  • Celebrate Presidents Day with [your business name]
  • Honor our Presidents with exclusive deals
  • Presidents Day Sale: 10% off 
  • Presidents Day Savings: Up to 50% off
  • Honor our Leaders: Exclusive Presidents Day Deals
  • Celebrate Presidents Day with [your business name]’s Sale
  • Presidential Discounts: 25% today only
  • Presidents Day Exclusive: For a limited time
  • Presidents Day Blowout Sale 
  • Presidential Deals: 10% off for [use customer’s first name]
  • Presidential Discounts for [use customer’s first name]
  • Presidents Day Specials: Save up to 25% on [product line]
  • Celebrate Presidents Day with our special offers
  • Honor the legacy of our leaders with our latest deals
  • Presidents Day sale: Up to 50% off
  • Leadership and Savings: Our Presidents Day special
  • Innovative deals for a Presidential holiday
  • Final Hours – Presidents Day Sale

Presidents Day newsletter subject line ideas

  • Patriotic savings: Our Presidents Day newsletter
  • Honoring the vision of our leaders with our latest products
  • Remembering the past, planning for the future: Presidents Day newsletter

Create your own Presidents Day campaigns 

Presidents Day is a great opportunity for businesses to connect with customers and boost sales. By utilizing these ideas you can create a successful campaign that resonates with customers and drives sales. 

Remember to keep your marketing, emails, and social media efforts patriotic. By following these tips, you can make the most of the holiday and increase your business’s bottom line. 

Happy Presidents Day!

Do you have other ideas you’ve tried, let us know in the comments below.



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