WooCommerce and Shopify are two of the top ecommerce platforms for running an online business. Combined, they account for half of the ecommerce platform pie in terms of usage.

What makes them popular and how do they stack up against each other? If I’m a new dropshipper, for example, which platform will be the best for me?

Decisions, decisions, decisions. To help you understand how each product works, we’ve created this comparative guide with a focus on WooCommerce and Shopify’s pricing structures.

Main Difference Between Shopify and WooCommerce

Here’s the thing, these two are completely different beasts in terms of execution. From how each one integrates into your business as a platform to how each product is priced, both have their own ways of doing their thing. Let’s take a closer look, shall we?

Shopify is a complete ecommerce solution that allows you to set-up your online store with all the features you need to get you up and running in no time. All processes are placed and managed within the service, which includes web hosting, caching, security, and others.

WooCommerce is essentially a WordPress plugin that was built for ecommerce purposes. It’s an open source Content Management System (CMS), which means you can simply install it and add ecommerce functions and features to your site. You can even build your own custom extensions if you like. Your store’s content is hosted on your own server.

How does WooCommerce work?

There are 4 steps for setting up your WooCommerce store. This is assuming you don’t have an existing website yet and you’re starting from scratch.

Set up a domain and web host
Install WordPress
Install WooCommerce and pick a theme
Set up the WooCommerce features: carts, payments, tax calculator, etc.

There are plenty of guides out there that show you how to build your WooCommerce store step-by-step. Here’s one that you should check out.

How does Shopify work?

As an all-in-one ecommerce solution, Shopify is easier to set up since you can build your store from the ground up within the platform itself. Here are the steps to create your first Shopify store.

Make a Shopify account
Buy a domain or integrate your existing one
Pick your Shopify theme

Does SaleHoo offer the same services?

In case you’re wondering, SaleHoo is not an ecommerce platform for selling stuff. It’s actually a directory that can help you find wholesalers and suppliers easily, including tools for helping you zero-in on a product you want to sell. Used in conjunction with Shopify or WooCommerce, you have a powerful 1-2 punch combo for starting and running a highly profitable online business.

3 things to keep in mind when choosing an Ecommerce platform

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Professional Theme Selection
Mobile-friendly design
You can pick your own domain within Shopify
Website Builder Feature
Full Blogging Capability Built-in
Social media integration
Email marketing integration
Offers site analytics and comprehensive stat reports

Robust selection of payment gateways
Allows free shipping/flat shipping rate
Allows selling of both digital and physical products
Allows product-upselling and cross-promotion
Offers integrated discount options and user reviews
Comprehensive reports

Ease of Set up and Use – Your familiarity with building websites will be a factor in choosing an ecommerce platform. As we mentioned above, WooCommerce will look intimidating to a complete newbie who doesn’t have any background in building a website – they probably wouldn’t even know what a plug-in is for. If you’re just starting out and would like to get an online store up and running from scratch, Shopify’s beginner-friendly nature will appeal to you the best.
Number of Features – Here’s a breakdown of the main features of each platform:
Price – Now comes the juicy part – pitting these two platforms side by side to compare each other’s strengths and weaknesses. Our main goal here is to help you understand each platform’s pros and cons in terms of costs to help you decide which one is the best fit for you.

Start-up Costs

The initial costs required to set-up each platform are crucial, especially if you’re new and don’t have a big budget to begin with. Let’s breakdown Shopify and WooCommerce’s price structure so we can gauge which one will fit your budget and needs.

Shopify Pricing

Data as of July 2018

You can choose from Shopify’s 3 plans depending on your budget. The basic plan starts at $29 per month and goes up to $299/mo for large-scale businesses. You’ll still need to purchase a domain for your site, and can conveniently purchase one within Shopify starting at $14 per year.

In total, you’ll need to spend $43 to get your online store up and running using the Basic Shopify plan.

WooCommerce Pricing

The main draw that attracts users to WooCommerce is its price – it’s free! Since it’s essentially a WordPress plugin, you don’t have to pay for it. However, if you factor in domain name and hosting for your website, you’ll realize that it will cost you more to get started with WooCommerce.

Using SiteGround (web host provider) as an example, a 1-yr subscription will cost you $47.40. Adding in the price of the domain name (also from SiteGround) is gonna cost $15.95. In total, you’ll rack up a total bill of $64 to get your store up and running using WooCommerce.

Winner: Shopify

Long Term Costs

Shopify takes the cake when it comes to being the cheaper solution in terms of initial costs. However, it’s a different picture entirely when it comes to expenses in the long run.

Shopify Long Term Costs

Based on our Shopify pricing table above, it will cost $29 a month to run your store. Annually that’s $348, but you can get a 10% discount if you avail of the yearly plan ($313.20 with discount)

WooCommerce Long Term Costs

Since WooCommerce is free, once installed you no longer need to pay for anything else. You only need to pay for hosting, which will be $47.40 a year if you use SiteGround’s basic plan as an example.

Winner: WooCommerce

Which is Cheaper for Running Multiple Stores?

If you want to run multiple stores, you should strongly consider WooCommerce if you’re concerned about monthly expenses.

Here’s why:

Shopify Cost for Multiple Stores

Shopify bills you a monthly fee on a per-store basis. This means that if you have more than one store running, you have to pay a separate monthly fee for each. Using our figures earlier as an example, it costs $313.20 annually to run a single Shopify store. If you have 3 stores, you’ll have to shell out $939 for the service.

WooCommerce Cost for Multiple Stores

A “Grow Big” plan from SiteGround is just $71.40 annually, allowing you to run multiple websites and stores without incurring additional subscription fees. Compared to Shopify, you definitely save more with WooCommerce.

Winner: WooCommerce

Which is Best for Beginners?

If you’re a complete newbie in the world of online businesses and dropshipping, ease-of-use of the platform can make or break the experience for you. Which one is more beginner-friendly? Let’s take a closer look.


Shopify was a huge hit because it provided a very easy-to-use platform for setting up an ecommerce store. Even without the technical background, you can make your own store and start selling products in less than a day. Its drag-and-drop UI is intuitive, allowing you to customize the look and feel of your store as if you’re making a Powerpoint presentation. But aside from the design options, the built-in functionality for each element removes the guesswork of trying to figure out how to make a specific button on your store work, for example.


Being a WordPress plug-in means you’re merely adding ecommerce functionality to your website. It was not built from the ground up with the sole purpose of creating fully-functional ecommerce websites. In this regard, Shopify beats WooCommerce. For beginners who don’t have their own websites, this could prove troublesome and frustrating since they will first have to learn the ropes of making and running a website. If you’re only intent is to build an ecommerce site the fastest and easiest way possible, Shopify is your best bet.

Winner: Shopify

Verdict: Which is better, Shopify or WooCommerce?

Each business owner will have different needs and skill sets. While our comparative price analysis favors WooCommerce in terms of long term value, the continuous increase in Shopify’s number of merchants and overall revenue is proof that hundreds of thousands of people find the service a perfect fit for their business. The promise of setting up and running your own ecommerce store without the need to be technically-savvy is perhaps what drives most of Shopify’s users to its platform.

WooCommerce’s strength lies in its flexibility and affordability especially when you start building multiple stores. And with WordPress powering 31 percent of all the websites in the internet, expect a steady rise in the number of websites installing WooCommerce thanks to its plethora of functionalities and bang for buck price.

In the end, it all boils down to each user’s preference as both WooCommerce and Shopify serve as superb ecommerce platforms for launching your online business.


Read more: salehoo.com