Finding a quality tenant is by no means an easy task. As a landlord, leaving a rental apartment empty without a tenant can be a major financial setback. It not only leaves a big dent in your earnings but also drives up maintenance costs. A double whammy!
When it comes to finding tenants, advertising plays a major role in helping you reach out to potential renters. However, if you have been advertising in newspapers and local magazines with the intention of bringing attention to your rental apartment, think again. Though such measures might get your phone to ring a few times, it will not help you get the traffic you expect. In this day and age, the go-to approach for apartment hunters is to venture onto the internet. This, as a landlord, is something that you can directly benefit from. From social media platforms to specific apartment listing websites, digital marketing is the way to go. Especially when it comes to finding a suitable tenant for your apartment and vice versa. This is why you must be aware of how to effectively use digital platforms to market your rental apartments.
Here are some simple digital marketing tips to help you out.
Do Not Limit Yourself to One Platform
Avoid showing any sort of favoritism while advertising your apartment via online platforms. In order to reach as many prospective tenants as possible, use each and every tool at your disposal. Limiting yourself to a particular platform, means you lose out on the opportunity of reaching out to numerous other prospective, and possibly suitable tenants. So, don’t just choose because you find an interface appealing, or the platform easy to navigate. You should advertise on as many platforms as possible, from social media to apartment listing websites.
Search Engine Optimization can help increase the traffic on your website. Thereby making your rental apartment visible to a larger number of possible tenants. The fundamental basis of search engine optimization is to use certain keywords in order to ensure that your webpage shows in relevant search engine results. For example, as a landlord trying to rent out an apartment, you would want your page to be found by people looking to rent a new apartment in a certain locality. Furthermore, Search Engine Optimization will not only ensure that the website shows up in search results but also improve the ranking of your webpage. A good way of selecting the right keywords is to use Google’s Keyword Research Tool. This can give valuable insights into what people are looking for. However, keyword placement should be done tastefully. So be careful not to go overboard while doing so.
Use An Attention-Grabbing Title
In most cases, people tend to focus on the title of the listing and the pictures supplied alongside. As the saying goes, the first impression can be the last impression. The title of the listing can have a big impact in grabbing the attention of the user. Ensure the title of the listing captures the essential details of the listing while holding back just enough. The title of your listing should clearly describe its features. Readers will move on to the contact details and the description of the listing only when the title grabs their attention. Further, the quality and authenticity of your post can be significantly improved by adding high-quality pictures. The viewer tends to trust listings that provide photos over those that only contain a description of the property.
Give a Video Tour
A tour of the property through a well-recorded video will help your listing stand out from others. A well-made video tour can be considered equivalent to an open house. Thereby, benefitting not just for those who do not live in the vicinity of the address, but also for those keen on maintaining social distancing. The people from The Fountains Apartments suggest that visitors must not only carry face masks but should also maintain a distance of at least 6 feet in order to maintain social distancing. They also provide 3D videos to help clients gain a better insight into the property. A well-made video tour can help alleviate any confusion that a prospective client might have.
Target the Right Audience
Knowing the target audience is extremely important, especially for those using digital advertisements. The nature of your target audience, the kind of websites they visit, websites they spend most of their time on, social media platforms they prefer to use, etc. are the backbone of digital marketing. By analyzing the browsing behavior of your customer base, you can target the right audience by making your rental property advertisements available on websites and pages that they frequent the most.
Make Your Posting Mobile Friendly
A large number of people use mobile devices to browse the internet on a daily basis. In fact, in 2018 58% of websites were visited on a mobile platform. People looking for apartments often do so during their idle time. For example, while traveling to work, or grabbing a coffee. Consequently, a large number of searches for apartments are made on mobile devices. It is therefore important that the platforms you use to advertise your apartment are mobile-friendly, whether you use your own website or a third-party platform. If your website takes too much time to load on a mobile phone, or the formatting is affected, it can turn away potential clients.
Try Paid Advertisements
A great way of ensuring wider coverage of your listing is to use paid advertisements. While the payment of a small premium may be involved in such a method, the results would generally more than make up for the additional expense. Further, paid advertisements can help target specific types of user profiles.
Digital marketing can help you reach a wider range of prospective clients through multiple platforms. Furthermore, a large number of these platforms are also free to use, which helps limit expenses. With more and more people using the internet for ordering daily use items digital marketing offers huge potential for rentals. It presents the ability to reach out to clients way beyond the bubble of traditional marketing. Keep these tips in mind while putting up your home in the market, and you are bound to find a suitable tenant in no time.
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