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Should you sell action cameras online in 2020? See what the data says about this growing niche

Should you sell action cameras online in 2020? See what the data says about this growing niche

by Cindy Donovan | eCommerce

Photography and videography used to be an expensive hobby not everyone could afford. If you wanted to shoot like a pro, you used to have to purchase bulky cameras, lenses and accessories. These days, you can now create professional-level images and videos using...
The Science Behind the Best Instagram Bios

The Science Behind the Best Instagram Bios

by Cindy Donovan | Social Media Marketing

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and...
Micro-Influencers Are Mighty Powerful on Social Media

Micro-Influencers Are Mighty Powerful on Social Media

by Cindy Donovan | Social Media Marketing

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. That may have the way...
Why Brands are Turning to Spotify as the Next Big Social Platform

Why Brands are Turning to Spotify as the Next Big Social Platform

by Cindy Donovan | Social Media Marketing

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify! We’ve spent time digging into the rise of Spotify as...
How to Get (Real!) Followers on Social Media in 2019

How to Get (Real!) Followers on Social Media in 2019

by Cindy Donovan | Social Media Marketing

One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is...
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