by Cindy Donovan | Social Media Marketing
Every Facebook ad campaign you run will eventually encounter ad fatigue issues. It doesn’t matter who you are or how much you spend on Facebook ads, the algorithm works the same for everyone. (Ad fatigue is when your audience sees the same ads again and again, and...
by Cindy Donovan | Social Media Marketing
Advertising on Facebook is getting more complicated. The team continue to change existing features and launch new ones seemingly every other week. So when you start out with Facebook ads — often because of lack of guidance by Facebook themselves– you can end up making...
by Cindy Donovan | Social Media Marketing
Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest...
by Cindy Donovan | Social Media Marketing
You’re managing the social media networks for your organization and in your opinion, it’s going great. You’re connecting with influencers, gathering fans, and getting lots of messages. Perfect, right? Actually, no. Social media has become increasingly data-driven...
by Cindy Donovan | Social Media Marketing
When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement. It...
