This month, our favorite emails swooped into our inboxes from brand names like Netflix, Darn Tough, Kanga Coolers, and a lot more. Animated GIFs amazed and delighted, daring colors flashed and popped, whilst e mail senders built an affect by leaning into simplicity.

Examine on to test out the Litmus team’s most loved e-mails of February 2023 showcase.

Darn Rough

Topic line: You have By no means Seen Socks Like This
Preview text: But you wish you could.

Jess suggests
: I beloved the bold statement in the subject line and the intelligent preview text too. On opening the e mail, I believed the animated GIF with the pixelated sock layout was a good way to tease out their upcoming new releases whilst preserving an factor of mystery and surprise. The CTA to signal up for texts to be in the know when the new sock styles fall was a good way to create their contact checklist and set their upcoming launch up for good results. I also just appreciate Darn Rough socks!

Kanga Coolers

Matter line: I like massive circumstances and I can’t lie
Preview textual content: YOUR 30 PACK Simply cannot DENY

Jess suggests: The creativity of the matter line and preview text surely hooked me! I enjoy the simplicity and conversational tone of the e mail much too it feels like it matches Kanga Coolers’ brand name truly effectively. 


Subject line: Far more advantages with your Quality system
Preview text: Get pleasure from more immersive audio and up to 6 download equipment – at no more cost.

email example from Netflix

Nicole says: All right, I know this e mail arrived at a time that Netflix was cracking down on password sharing, so it’s possible it was just a huge distraction, but it Worked! I really like that this e mail highlights rewards of your system that you might not know about or applying. And at a time when my inbox is loaded with companies telling me they are growing selling prices, I take pleasure in one particular that says we’re keeping the exact same value and adding a lot more advantages. I also like that I can check out a demo of their new function prior to likely all in. And eventually, there’s a lot of added benefits to cover right here, but I consider they stored the hierarchy distinct and clear with really just one particular major simply call-to-action (CTA).


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