As one of the web’s most prominent social media mainstays, Twitter factors heavily into many business’s digital marketing strategies. In addition to being free and easy to use, the platform’s user base numbers in the hundreds of millions and continues to grow. Among Twitter’s many convenient features is the direct line it offers users to various celebrities, public figures and brands. Twitter user can easily direct a comment, query or complaint to a company, via a tweet. As such, any small business that wishes to enjoy lasting success on Twitter should heed the following engagement tips.
Provide Timely Responses
No one enjoys being ignored. Unsurprisingly, the longer a business takes to respond to a question or concern, the more frustrated consumers are liable to become. With this in mind, provide responses to Twitter-based questions and complaints in a timely and courteous manner. When a query comes your way during the workday, try to respond within a few hours of receiving it. If you’re unable to provide an answer within this time frame, include an apology in your eventual response. Once your enterprise develops a reputation for responding to follower queries and concerns in an expedient fashion, prospective customers are likely to feel more confident in doing business with you.
Show Your Appreciation
Customer appreciation has become more important than ever in the digital age. Since consumers have a seemingly endless array of options at their fingertips, many won’t hesitate to take their business elsewhere if they feel ignored or unappreciated. Fortunately, you can nip this problem in the bud by showing your followers how much you appreciate them at every opportunity. Not only should you express your appreciation via public tweets, you should also thank people who contact you with questions and comments for their interest and patronage.
The more valued a consumer feels, the less likely they are to give up on a business. Expressing appreciation doesn’t cost you anything. Therefore, thoughtful displays of gratitude prove invaluable when it comes to building brand loyalty.
Create an Effective Pay-Per-Click (PPC) Ad Campaign
As a growing number of small businesses are discovering, pay-per-click (PPC) ad campaigns can pay off in a number of ways. In addition to facilitating a sizable uptick in website traffic, a well-executed PPC strategy has the power to make thousands of new consumers aware of your enterprise. Like many social media giants, Twitter provides businesses with a litany of convenient PPC options. If your business has never tried PPC ads, you’d be wise to enlist the aid of an experienced web marketing company. We recommend selecting one that’s well-versed in PPC management. Seasoned web marketers will help you create and implement a Twitter-based PPC campaign that’s perfectly suited your business and its target audience. So, reach out to a highly-rated marketing company to discuss pay-per-click’s many benefits.
Don’t Get Baited into Arguments
As anyone who’s spent time on social media can attest, people are going to try engaging you in arguments. In some instances, these individuals feel as if they have legitimate beef with their targets. Other times, the aggressors simply enjoy sowing discord and creating conflict. When it comes to conflict on Twitter, your best bet is to avoid it. This means being as gracious and polite as possible when dealing with both current and prospective customers. Avoidance also entails not taking the bait out by people whose sole mission is to get a reaction.
There’s no time like the present for your business to join one of the world’s most accessible social media platforms. If properly utilized, Twitter can be an invaluable tool for heightening brand awareness. Additionally, it’s never been easier to spread the word about everything your enterprise has to offer. Just keep in mind that solid audience engagement is crucial to the success of your endeavors on Twitter. To keep your followers happy and attract a wider audience, put the previously discussed points to good use.
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