Marketing a business is a daunting task, especially in modern times, where consumers are constantly searching for something unique in their experiences with any brand.
Are you willing to take up the job of coming up with marketing strategies for your business? Well, if yes, you must learn a few of the modern marketing techniques that can come handy to draft a marketing plan in 2020.
Although the most common and standard marketing methods will obviously include leaflets, city signposts, or putting up an advertisement in the local newspaper, having a few modern marketing strategies in your arsenal is always better. Isn’t it!
Read on to learn more about top modern marketing strategies that can be employed for effective results.
Social Media Marketing (SMM)
We’re living in a digital and interactive world. Hence, this should be without any surprise, the first marketing strategy that you must think about. Social media platforms are a great way to get the word out about you, your business and its products or services.
Moreover, today, modern consumers are all demanding in their experiences with a brand or a business. Personalization and customized approaches are the attributes that attract them the most towards any service or product.
However, if you’re diving into the digital pool of marketing, you must make sure you do it right. And not to forget, you must choose the social media platforms that will genuinely help you in reaching your potential customers. For example, if you’re a B2B firm, you must pick more conservative mediums such as LinkedIn or Twitter. But if you’re B2C, you can leverage Pinterest, Instagram, Snapchat, or Facebook.
Email Marketing
Emails are becoming increasingly valuable from a marketing point of view. Since the modern generation of millennials and generation z is all about being tech-savvy, email marketing can be a fantastic strategy to move ahead with, in 2020.
There exist a slight difference between social media marketing and email marketing. The former is effective in bringing the initial attention to the business. But the latter is a highly efficient way to get in touch with potential people who are willing to engage with the brand.
Running Advertisements on the Web
Every other platform on the internet is open to run ads. Although you will have to invest money to use this marketing strategy, it’s highly fruitful too. Today, you can find plenty of online platforms that will display advertisements for your business in exchange for your hard-earned money.
For example, Facebook Ads, Gmail Sponsored Promotions, and Google Adwords are a few of the most commonly used online marketing ad platforms that allow you to display your offerings to highly targeted audiences. They effectively help in tracking the performance of the ads by providing detailed metrics.
Bonus tip: Product Merchandising
Promotional giveaways have always been the first choices for numerous businesses. You must know, they still are practical and can be leveraged to achieve your branding and marketing goals.
Coming up with promotional merchandise such as a t-shirt, coffee mug, keyring, or water bottle can prove to be an efficient way to incorporate your business communication within the product. The main crux of these businesses is simple; you come up with a valuable product that will be used by the consumer and will see your brand logo every time they use it.
Promotional merchandises have been quite useful for brand recognition and awareness campaigns, as it can effectively convert your consumers and employees into your brand ambassadors.
Final Thoughts
These were just a few of the modern marketing strategies that can be used by your business. There exist others as well such as affiliate marketing, product placement, and other different advanced marketing strategies that can be used to yield great results with little to none cash involvements.
So, if you’re thinking about getting up some results with a marketing strategy, try the above-listed ones and share them with your peers.
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