Why Blogging Is Dead – Marketing Insider Group

Ah, finally… blogging is dead! It’s time to forget about SEO and give up on your target audience because today’s most innovative businesses are pulling the plug on blog content creation.

Since today’s customers are so consumed by video content, there’s no need to keep churning out written blog posts. In 2022, video content reached 92% of internet users worldwide. It’s all about the TikToks baby!

And, let’s be honest – does anyone even read anymore? Lame!

In this article, we’re diving into why blogging is dead, and how you can start taking advantage of new innovations, like ChatGPT, that will do all of your writing for you.

Scrap your content strategies and say adios to your miserable director of marketing because the latest updates in technology are here to replace you and your blogging.

Image Source: GIFSec

Gotcha! April Fools!!! If you haven’t caught on yet, this is obviously a silly prank – no need to panic, blogging is not dead. In fact, it’s more important than ever.

Quick Takeaways

• ChatGPT can be used as a brainstorming tool to help create human-generated content that drives traffic from search engines
• 52% of bloggers struggle to find time to create and promote written content 
• Consistent blog publishing can increase your traffic and leads by 2-3 times
• Re-targeted customers are 70% more likely to convert compared to first-time site visitors

Out with the old and in with the new! Here’s 7 reasons why blogging is dead, and how you can use new technology to generate conversions.

7 Reasons Why Blogging Isn’t Dead

In this article, we’re actually debunking all those marketing myths, like “blogging is dead”, that we’ve all heard over and over again. Here’s why you should never believe that blogging is dead, and all the ways we’ve seen blogging help businesses become more profitable than ever.

1. ChatGPT Will Kill SEO

Rumor has it that with access to ChatGPT, you can toss your SEO strategy. If you’ve done any research surrounding the topic, you already know this isn’t the case.

Although, you can use ChatGPT to help create content that drives traffic from search engines. Trying using ChatGPT as a brainstorming tool and ask for a list of keywords related to your industry:

Image Source: ChatGPT

For a more specific answer, ask ChatGPT for topic-related:

• Glossary terms
• High-level concepts
• Niche categories
• Common customer questions

With access to these kinds of AI-generated suggestions, you have a great starting point for building an SEO strategy that delivers first-time buyers. Then, we recommend using your SEO strategy to start creating blog posts that rank on SERPs.

2. Your Target Audience Trusts You

Would you trust someone you barely know? No, we wouldn’t either.

In order to secure conversions, you need to work hard to build trust with your audience and credibility within your industry. And what’s the best way to build trust with your audience? All together now…blogging! See? We told you it wasn’t dead.

Blog posts are a cost-efficient, effective way to:

Using your blog page to complete the tasks mentioned above positions you as a thought leader in your industry, earning trust from both your target audience and other industry players.

3. ChatGPT Will Write Your Content

Although it’s true that ChatGPT will write your blog content, that doesn’t mean it’s a good idea. Do you remember our article on Google’s most recent “helpful content update”? It says that AI-generated content isn’t well-received by Google’s algorithm, meaning any content written by robots is super unlikely to rank well on SERPs.

Not only that, but ChatGPT doesn’t have the capacity to know exactly what kind of content offers value to your audience.

Moral of the story: feel free to utilize ChatGPT-generated content as a guide, but opt for a human skill set to make sure your content is both entertaining and helpful to readers.

4. Anyone Can Be A Great Blogger

While we believe it to be true that anyone can have a great blog page, we can’t say with confidence that anyone can be a great blogger.

Writing high quality content for a specific target audience takes marketing expertise and great writing skills. If your blog page isn’t generating the results you hoped for, you need to question your content’s:

1. Quality/value
2. Writer

Hiring writing experts will knock blogging off of your “to-do” list. You’re not the only one who doesn’t have enough time to crank out high quality blog posts – 52% of bloggers struggle to find the time to create and promote their content.

Image Source: Orbit Media

Give yourself a break and outsource your content creation. It guarantees consistent, well-written, valuable content optimized to perform well on search engines.

5. ChatGPT Will Think For Your Business

By now, I’m sure you know that this is also untrue. Sure, ChatGPT can answer your most challenging questions in seconds, but you have to wonder… are its answers accurate?

We hate to be the bearer of bad news, but the answer is no – not necessarily. The word on the street is that ChatGPT users need to be wary of its credibility, admitted by ChatGPT itself:

Image Source: ChatGPT

Although ChatGPT was trained on an extensive amount of information before its release, it hasn’t been trained to confirm its own accuracy. Instead, it focuses on providing coherent responses to user inputs.

So obviously, it’s not a great idea to let ChatGPT do all the thinking. Be sure to fact-check its answers before handing over your trust, and stick to using ChatGPT for things like template, outline, and keyword creation.

6. Great Businesses Generate Enough Leads Without Marketing

Word-of-mouth marketing may be the oldest trick in the book, but that doesn’t mean it’s the most reliable. Intentional lead generation is crucial for your business’s success, and overlooking its importance could cost you your company’s survival.

Luckily, generating new leads doesn’t have to be hard. In fact, if you get your SEO right, it’s pretty simple.

By optimizing your blog content to rank for keywords on SERPs, you’ll drive more organic traffic (and qualified leads) to your website. In fact, B2B marketers reported that blogging caused their lead generation to increase by 67%.

Image Source: Finances Online

Once new site visitors realize how much value your company offers, they won’t be able to resist the idea of making a purchase.

See how that works? High quality content = high rankings = qualified leads = conversions! Piece of cake.

7. Your Readers Will Engage Without Being Prompted

Not so fast! New customers aren’t itching to spend their money, and they don’t know that your products and services can solve their problems, either. Not only that, but you’re also 70% more likely to convert re-targeted visitors vs. new ones. This means that it’s your job to lead prospects down the right path: towards making a purchase.

How do you do that? By educating your audience via blog content. Blog posts are ideal for:

All of which will draw your readers in and initiate a desire to learn more. Simply include a great CTA at the end of each blog article or in the second column of your blog page, and watch the conversions roll in.

Blogging Is (Far From) Dead

If you’ve made it this far, you know not to believe anyone that tells you “blogging is dead”. Blogging is one of the most effective ways to generate traffic, qualified leads, and conversions for your business.

Want to make the most out of your content marketing strategy? It’s best to leave all the heavy lifting to the experts. At Marketing Insider Group, we know how to generate conversions with high quality content. Get started today by checking out our weekly blog content service, or schedule a free consultation now to learn more!