Through the years, industries are leaning towards a more online approach when running their businesses.
As a marketer, you don’t have to work in an office to manage your team and operate like a well-oiled machine. Not to mention, you can also attract just as many leads and close the same amount of deals when you were working a 9-5 job. One could even argue that you can make even more sales online!
But instead of comparing, you’re here to learn about online digital marketing so you can be a step ahead in the market.
Therefore, whether you want to improve your online marketing skills, get a higher paying job as a marketer, or earn passive income through marketing, below are the online courses you should consider taking.
1. LinkedIn Online Marketing Foundations
LinkedIn is a social networking platform geared toward professionals. Therefore, it makes sense for the platform to launch a course teaching people how to leverage marketing as part of their skill set.
In this 13-module course, you will learn the best ways to effectively promote your online digital business by understanding who your potential customers are and reaching out to them. The course will run through the different channels where you can engage the right people with your business.
The beauty of online marketing is scalability. You can launch campaigns and measure the results to help you identify the good and not-so-good things about your campaign. Using the data, you can tweak your strategy to improve the results. And you’ll learn how to do this as you progress with the course.
The course instructor is Brad Batesole, Partner at Madecraft, Instructor at LinkedIn Learning, and recognized thought leader. He has worked with top brands like Staples, LegalZoom, Urban Outfitters, and others as a growth consultant and startup advisor. With his resume, you can expect to learn everything there is to learn about digital marketing from Brad.
The Online Marketing Foundations course is part of the many courses offered at LinkedIn Learning. You can sign up for an account and enjoy a free 1-month trial. Once the period is over, you will have to pay $29.99/month. Besides this course, you have access to other courses to add to your knowledge of digital marketing.
2. The Authority Site System
If you’re more into leveraging digital marketing to make money to replace your day job, then The Authority Site System (TASS) is for you.
This course aims to help you build a site that generates a monthly income in the five digits. To get to this level, as the title suggests, you need to create an authority site that is well-known and respected in the market.
Obviously, that’s easier said than done because you must put in the time and effort to make it happen. But with this course, all you must do is follow the over-the-shoulder videos and step-by-step lessons to create your authority site in time.
The course is taught by Gael Breton and Mark Webster, both of whom helm Authority Hacker. They turned their success in getting the most out of websites in a short period led to the creation of TASS.
Currently, the course is composed of five in-depth modules containing 120+ video lessons and 70,000 words of content. It guides through the perils of building a profitable website, starting with market research down to web analytics.
Also included are real-life case studies, site building to-do lists, and copy/paste templates to help remove the guesswork of creating an authority site.
The Authority Site System is currently at $997 with lifetime access to the course and its members-only Facebook community.
Try out The Authority Site System Here!
3. Google Fundamentals of Digital Marketing
If you have little to no knowledge about digital marketing, then Google Digital Garage is the best place to start.
In particular, the Fundamentals of Digital Marketing course will help you gain a better appreciation of the role digital marketing plays in generating better engagement and sales with your target audience.
The course is accredited by The Open University and the Interactive Advertising Bureau Europe. You can be sure that you’re learning the best and most widely accepted digital marketing practices.
Fundamentals of Digital Marketing contains 26 modules, each with multiple video lessons that span a total between 20 to 55 minutes. Also, each module is taught by Google trainers and contains exercise at the end to help you apply your newly acquired knowledge in real-world examples.
After finishing the course, you need to take and pass a 40-question exam to see how much of the course you understood. Once you pass, you will receive a certification that shows you have completed it. You can use the certificate to help you get better jobs and to prove to employers that you are knowledgeable about digital marketing.
Best of all, the course is free. You can register for an account and take the course at your own pace.
4. Making Sense of Affiliate Marketing School
Similar to The Authority Site System, The Making Sense of Affiliate Marketing School is about turning your digital marketing knowledge into creating a profitable website.
The focus of the course is primarily on affiliate marketing, which refers to selling products and services of affiliate programs you’ve joined. For every sale you make on your site, you earn a commission. The goal is to sell as many as you can to maximize your earnings, something that this course will show you how to do.
Instructor Michelle Schroeder-Gardner is known for her personal finance website Making Sense of Cents. From the site and through affiliate marketing, she was able to earn an excess $100,000 a month, an amount that most marketers could only dream of making.
But through her course, Michelle takes everything she’s learned as a blogger and affiliate marketer so you could replicate her success on your website.
The course teaches you how to find affiliate programs that are right for you, how to convert visitors into buyers, and advanced strategies to promote your affiliate links and increase your conversions even more. There are also worksheets you can use to help you take action of the steps and keep better track of things.
The course is sold at $197, but you can choose the two-month payment plan for $105/month.
Try out Making Sense of Affiliate Marketing Program Here!
5. EDX MicroMasters Program in Marketing in a Digital World
The digital world is a blessing in disguise for brands. While it’s another batch of channels to worry about, it’s also one of the best ways to communicate their message. The ability to launch highly targeted and measurable campaigns allows you to maximize your spending and results simultaneously.
To fully take advantage of the digital channels made available to us, edX offers the Marketing in a Digital World course. Its goal is to provide course takers with the necessary marketing training to implement an actionable marketing strategy for their clients.
The course is developed by MicroMasters, an organization that offers higher-level programs from leading universities to professionals. In this case, instructors from Curtin University help people navigate through the program materials that consist of five online courses spread across 4-12 weeks’ worth of work.
Completing a MicroMasters course guarantees to elevate their portfolio in the job market to qualify for better and higher-paying jobs.
The program costs $795 and is geared towards marketers and communications professionals.
6. Coursera Marketing in a Digital World
This course not only has the same name as the program from edX, but it only tackles pretty much the same concepts as the previous course.
Marketing in a Digital World is one of the best digital marketing courses available on Coursera. It currently holds a 4.7-star rating (out of 5.0) from almost 9,000 people and has over 2,000 glowing reviews from people who completed it.
The course is offered as part of the iMBA program at the University of Illinois. Instructor Aric Rindfleisch, John M. Jones Professor of Marketing, guides you through the basic concepts tackled in the next four weeks, each week taking between 6-8 hours of video to complete.
The course is the first part of seven courses in the Digital Marketing Specialization program, which you can also take after finishing this one.
You can sign up for a free trial of this course. After the trial period ends, you will have to pay $79/month. The cost includes the other courses in the program.
7. ClickMinded Digital Marketing Course
The goal of ClickMinded is to create digital marketing courses geared to help business owners maximize their earnings from online channels. It believes that the last thing these people need are hackneyed advice from a Forbes blog post published three years ago.
With its Digital Marketing Course Bundle, members receive the best, most updated, practical, and actionable advice on how to grow their business in the ever-evolving digital landscape.
Of course, it’s good to learn from the best, including Tommy Griffith, SEO specialist, and the brains behind ClickMinded. He helped Airbnb achieve the success and popularity it reached nowadays. And through the online courses offered at ClickMinded, you can turn your startup into an online sensation if you follow the advice to a tee.
The are seven courses included in the bundle and the industry experts who will be teaching each:
Social Media Marketing – Jasmine Atherton, Head of Social, Airbnb
Content Marketing – Sophie Tahran, Content Strategist, Lyft
Email Marketing – Lucas Chevillard, Email Strategist, Airbnb
Paid Advertising – Lucas Lee-Tyson, Founder, GrowthCave
Sales Funnel – Jim Huffman, Growth Mentor, Techstars
Google Analytics – Chris Prahl, Data Engineer, Trakken
Search Engine Optimization – Tommy Griffith
You can purchase each course individually at a one-time payment of $497. But if you buy all seven courses together, you only have to pay $997 for unlimited lifetime access and free updates for life.
8. Reliablesoft Digital Marketing Full Course Bundle
If you don’t have the cash to belt out for ClickMinded, then Reliablesoft may be for you.
At a very generous $312 (with a limited offer of $87 as of writing), you get the complete bundle of courses ranging from social media marketing to email marketing. On top of that, you get lifetime access to the course complete with updates. Now, if you’re not happy with the bundle, you have a 60-day window to cancel your subscription and get your money back, no questions asked.
Now, don’t think for a second that Reliablesoft isn’t as good compared to the premium courses for digital marketing featured here due to its price.
But judging from the scope and level of detail discussed in the courses, Reliablesoft delivers the most bang for your buck. Here’s a screenshot of its search engine optimization course:
Instructor and Reliablesoft founder Alex Chris has 18 years of digital marketing experience under his belt. He launched Reliablesoft in 2002 and has kept up with the times.
And if your business can withstand the volatile digital marketing industry through the years, then you know that you’re in good hands with that business. Fortunately for you, Reliablesoft is that business that you want to teach you the ropes.
9. Simplilearn’s Digital Marketing Specialist Program
Simplilearn’s Digital Marketing Specialist course is one of the most expensive ones in this list at $1499. People without deep pockets may want to try out other digital marketing courses featured here. But for those who are serious in making a profitable career out of digital marketing, keep reading.
The program consists of six courses that you can schedule to take during the weekends on fixed dates. The modules include video training and knowledge checks to make sure that you understood the lessons.
Simplilearn also uses Mimic Pro by Stukent. It’s a software that simulates digital marketing in action. Students are given a budget to implement their marketing strategies on different channels.
By applying the teachings in the program on Mimic Pro, they can learn faster and prepare them in real-world situations involving digital marketing.
There are four program advisors who will help you through the courses:
Paul Lewis – Member of the University of Westminster’s Alumni Student Mentor
Brad Geddes – Expert PPC Marketer
Stéphane Hamel – Google Product Strategy Expert
Matt Bailey – President of SiteLogic
Upon completion, students will receive the Online Marketing Certified Professional (OMCP) Certification worth $395. OMCP is a globally recognized certification granted to people with the knowledge and skills in online digital marketing concepts and strategies.
The certificate is valid for 12 months. Once it expires, they have to take the course again to be eligible for it.
10. HubSpot Academy
The best things in the world are free: air, free will, and Hubspot Academy.
For beginners who are new to digital marketing and want to learn more about it but don’t have the cash to pick up any of the paid digital marketing courses above, then you’re better off starting with this one.
Hubspot is one of the best and most popular marketing tools in the industry. Using it, you can attract website traffic, generate business leads, score them from least to most likely into becoming your clients, and send them emails to convert them into customers.
Of course, doing all these is no walk in the park. There are different steps and factors involved to ensure that you apply the tactics properly and guarantee the success of your campaigns.
Hubspot Academy attempts to cover all the basics of online digital marketing so you have a general idea of how it works and how you can use it for work.
The great thing about the academy is you can filter the course according to different variables like duration, levels, and whether or not the course hands you a certificate upon completion.
Below are some of the most popular courses you should consider taken from Hubspot Academy:
Social Media Marketing Certification Course – 9 lessons, 4:10 hours
Inbound – 7 lessons, 1:54 hours
Inbound Marketing – 10 lessons, 4:12 hours
Content Marketing – 14 lessons, 6:08 hours
Inbound Sales – 5 lessons, 2:11 hours
Search Engine Optimization Training Course: 3 lessons, 1:00 hour
Email Marketing – 11 lessons, 3:18 hours
Each course is taught by multiple instructors and experts like Sujan Patel (content marketing), Crystal King (social media), and Matthew-Howells Barby (SEO), to name a few.
To take any of the courses here, sign up for a free Hubspot account.
11. Udemy the Complete Digital Marketing Course
Udemy is your one-stop-shop for online courses on different topics. So, it shouldn’t come as a surprise to see a digital marketing course here, and a very good one at that.
With a rating of 4.4 stars (out of 5.0) from over 100,000+ users and over 450,000 enrollees since its launch, The Complete Digital Marketing Course is arguably one of the most thorough digital marketing courses and it’s probably not even close.
Clocking in at a whopping 23.5 hours spread across 256 in-demand videos, there’s something for everything with this course. There’s a focus on search engine optimization and Facebook Ads as there’s a combined nine hours dedicated to both.
Instructors Rob Percival of Codestars and Daragh Walsh offer unique insights from their experiences in the digital marketing field. Rob is a web developer at heart and loves to create courses that explain how to build functional online properties in the easiest way possible. On the other hand, Daragh is a Google Certified Marketer who owns and runs different online businesses.
With their heads put together in creating one of the best-selling courses on Udemy (currently at $18.99 with a 90% discount as of writing), you can apply the teachings to get yourself a better job or build a money-making site yourself.
Which Among the Best Online Marketing Courses is for You?
With so many digital marketing courses to choose from, it can get challenging to decide which one is the best for you.
First, you have to determine what level your knowledge of digital marketing is at. For beginners, you should take the courses offered at LinkedIn, Google, and Hubspot.
However, if you have cash to spare, I suggest you go straight to taking ClickMinded or Reliablesoft. Both courses offer lifetime updates and only require a one-time payment from you. Therefore, you can be sure to get the best and latest tactics and strategies to use for your clients or at work.
If you want to be your own boss and make money from your websites, then the TASS and Making Sense of Affiliate Marketing School are both courses you should consider getting. TASS is more appropriate for beginners without a website yet. But for those who are already making money with their sites but want to boost their affiliate earnings, then Michelle’s course is for you.
Finally, those who want to use digital marketing to get better jobs or use it for higher education can take the courses from Simplilearn, Coursera, and edX. Finishing any of the aforementioned courses will give them a competitive edge in the market starved for great digital marketers.
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