We all know that networking is key in any business, but blogs are especially important. You need to get your content out there; one of the best ways to do that is through influencers. Influencers have large followings, so having them spread your message can give you a massive boost in visibility. But how do you go about connecting with influencers? That’s where blogger outreach tools come in handy.
Plenty of blogger outreach tools are available online, but which ones are worth investing in? This article will examine the 15 best tools for finding and connecting with influencers. We’ll discuss what each tool does and how it can benefit your blog. So if you’re looking for tips on expanding your audience and connecting with influential people, read on!
What is Blogger Outreach?
Blogger outreach is a marketing strategy that involves collaborating with influential bloggers in your niche to promote your brand or product. These bloggers have a big following, so if they share your product or brand, their audience might become interested and follow you too. This can help you get more customers and make your brand more well-known. It’s also a good way to build relationships with people in your industry.
The aim of blogger outreach is to create connections with popular people who others trust to get information from. These people are called influencers, and they have many followers. By teaming up with them, businesses can become more visible online and get more customers, which can help them make more sales.
To do blogger outreach well, you need to find the right bloggers for your area and make sure you talk to them in a way they will like. It’s important to build real relationships with these influencers, rather than just using them to promote your product.
The 3 Steps of An Outreach Campaign
Outreach campaigns are an important part of digital marketing, and three distinct steps are involved in executing a successful one. By understanding and following these steps, you can ensure your outreach efforts are successful and effective.
✅ Step 1: Link Prospecting
Link prospecting is finding websites you can use to build relationships with potential customers and partners. This includes researching potential sites and their target audience, analyzing their content, and determining if there’s a good match for your content. It’s important to do the necessary research and take your time to find the perfect sites for your outreach campaign.
✅ Step 2: Email Outreach
Once you’ve identified the right sites to target, it’s time to start contacting them. This is done through email outreach, which involves crafting personalized messages that introduce your business, explain why you want to work with them and provide a way to contact you. To make your outreach more efficient, you can use cold email software, which automates sending out emails and tracking responses.
✅ Step 3: Relationship Management
The final step of a successful outreach campaign is relationship management. This involves following up with prospects and nurturing the relationships you’ve built. This is important to keep the lines of communication open and to ensure that the relationships you’ve built are beneficial. Here, you can use email automation and analytics tools to track and manage conversations with prospects.
The drawbacks of the Manual Outreach Process
❌ Time-Consuming: Manual outreach requires much time and effort to build relationships and generate leads. You must research potential prospects, craft personalized emails, and make phone calls.
❌ Costly: Manual outreach can be costly due to the required time and resources. You must factor in the cost of paying for research, emails, and phone calls.
❌ Inefficient: Manual outreach can be inefficient and ineffective in generating leads and building relationships. You may spend a lot of time and resources without seeing any results.
❌ Inaccurate Data: Manual outreach is often based on inaccurate customer data. Your outreach efforts can be wasted if you don’t have the most up-to-date information.
❌ Lack of Automation: Manual outreach does not offer the same level of automation as other forms of email marketing. This can lead to a lack of consistency and efficiency.
What Does An Outreach Tool Do?
At its core, an outreach tool is a tool that automates the outreach process. It helps bloggers and businesses find potential influencers and bloggers to collaborate with, build relationships, and grow their reach. It also helps them track the progress of their outreach efforts, such as the number of emails sent, response rate, and other performance metrics.
Outreach tools offer a range of features to help bloggers and businesses reach out to the right people and build relationships. For example, some tools allow you to find potential influencers based on specific criteria, such as location, industry, or interests. You can also use these tools to track response rates, see which influencers engage with your content, and analyze the performance of your outreach efforts.
Outreach tools are also great for personalizing your outreach. Many outreach tools allow you to craft personalized messages to influencers and bloggers, which can help you build stronger relationships with them. This is especially important in influencer marketing, as it can help you build trust with influencers and increase your chances of success.
List of Top 15 Powerful Blogger outreach Tools
Buzzstream is one of the top blogger outreach tools for influencer outreach. It enables users to scale their influencer marketing campaigns, helping them to identify and engage with the right influencers for their brand. With its intuitive platform, powerful search tools, and automated workflow features, Buzzstreammakese it easy to connect with the most relevant influencers.
Using Buzzstream’s ‘Relationship Manager’ feature, users can keep track of conversations with their influencers all in one place. It also offers a range of analytics tools so users can measure the impact of their campaigns. Additionally, when combined with Buzzsumo, another popular tool in the market, users can gain valuable insights into what topics perform best on different channels.
Buzzstream is an essential tool for any blogger outreach campaign and should be considered by anyone looking to get started with influencer marketing.
- Powerful search tools to find relevant influencers for your brand
- Automated workflow features to streamline influencer outreach campaigns
- Relationship Manager feature to keep track of all conversations with influencers
- Analytics tools to measure the impact of your campaigns
- Integration with Buzzsumo to gain valuable insights into topic performance on different channels
- Easy-to-use platform with an intuitive interface
- Enables users to scale their influencer marketing campaigns
- Saves time by automating repetitive tasks
- Helps users to identify and engage with the right influencers for their brand
- Offers a range of analytics tools to measure campaign success
- Pricing may be considered high for small businesses or individuals
- Some features may take time to learn and master
- Limited customization options may not meet the needs of all users
- Starter Plan:- $24/Month
- Growth Plan:- $124/Month
- Professional Plan:- $299/Month
- Custom Plan:- $999/Month
Moving on, let’s take a closer look at Respona. This platform is a great tool for blogger outreach, as it makes connecting with influencers easy and efficient. With this software, you can create custom email campaigns, track all conversations in one place, and find the perfect influencer for your brand.
Respona also allows you to keep tabs on the latest trends in your industry and discover new opportunities. You can use its advanced search filters to find influencers who match your target audience and niche. Plus, it provides powerful analytics so you can measure the success of your outreach campaigns.
Respona is an invaluable tool for any marketer looking to build relationships with influencers and amplify their reach. It streamlines the process of finding and engaging with the right people to ensure that your efforts are successful. With Respona, you can connect with top bloggers in your industry – saving time while increasing visibility for your brand or product.
- Custom email campaign creation
- Centralized inbox to track all conversations in one place
- Advanced search filters to find influencers who match your target audience and niche
- Powerful analytics to measure the success of your outreach campaigns
- Trend monitoring and opportunity discovery
- User-friendly interface and easy-to-use platform
- Saves time by streamlining the process of finding and engaging with influencers
- Helps users to build relationships with influencers and amplify their reach
- Provides powerful analytics to measure the success of outreach campaigns
- Advanced search filters allow for highly targeted influencer outreach
Limited customization options for email campaigns may not meet the needs of all users
Pricing may be considered high for small businesses or individuals
7- day free trial is available
Starter Plan:- $99/Month
Ultimate Plan:- $399/Month
Snov.io is an effective tool for bloggers looking to connect with influencers. It offers a range of features that make it easier to reach out to industry experts, such as email address finder, email verifier, and bulk email sender. With its advanced search options, users can find contacts. They can also view profiles and background information of potential contacts before reaching out. Furthermore, the tool has an intuitive user interface which makes it easy for even non-tech-savvy users to get started.
The email address finder feature provided by Snov.io allows users to uncover contact details from any website they visit. All they need is the URL of the website in question and they’ll be able to get accurate results almost. This eliminates the time-consuming process of entering data into a search engine or directory for contact details.
Email address finder to uncover contact details from any website
Email verifier to ensure the accuracy of contact details
Bulk email sender to send emails from the platform
Advanced search options to find contacts.
Profiles and background information of potential contacts
The intuitive user interface for ease of use
- Saves time by automating the process of finding and verifying contact details
- Eliminates the need for manual data entry and third-party services for bulk email sending
- Offers advanced search options for finding the right influencers.
- Provides valuable insights with tracking of sent messages.
- The intuitive user interface makes it easy for non-tech-savvy users to use the platform.
- Limited customization options for email campaigns may not meet the needs of all users.
- Pricing may be considered high for small businesses or individuals.
- It May lack some of the more advanced features of other blogger outreach tools.
Free Trail Plan Available
Starter Plan:- $30/Month
Pro Plan (Based on credits) –
5000 credits – $75/Month
20000 credits – $147/Month
50000 credits – $277/Month
100000 credits – $554/Month
Custom Plan:- $999/Month
4. Link Hunter
Link Hunter is a blogger outreach tool that helps you to connect with and collaborate with influencers in your niche. It has an intuitive dashboard that allows users to find, track, and manage their outreach campaigns in one place.
Link Hunter also offers several features that make it easy to create successful outreach campaigns. For example, it allows you to send automated emails to influencers so that they can respond to your requests. You can also use its segmentation feature to customize emails for different target audiences.
Link Hunter is an excellent choice for any business looking for an effective way to connect with influential people on social media platforms or blogs. It helps simplify the process of finding potential partners and tracking the success of your outreach efforts. With its powerful features, Link Hunter makes it easy for businesses to get their message out there and build relationships with key influencers in their industry.
Intuitive dashboard for managing outreach campaigns
Advanced search filters for finding influencers based on topic, reach, engagement rate, and audience size.
Detailed analytics to measure the impact of outreach campaigns.
Automated email sending to quickly and easily connect with influencers.
Segmentation feature for customized emails
Extensive library of templates to help craft messages for influencers.
Easy-to-use dashboard for managing outreach campaigns.
Advanced search filters for finding the right influencers for your brand.
Detailed analytics to measure the impact of outreach campaigns.
Automated email sending saves time and simplifies the outreach process.
No built-in email verification or validation feature
Limited integrations with other marketing tools compared to other blogger outreach platforms.
Starter Plan:- $49/Month
Small Business Plan:- $99/Month
Agency plan:- $199/Month
Semrush is a comprehensive tool that can help bridge the gap between brands and influencers. Semrush is a tool that can help connect businesses with influencers. It has lots of different features to help with blogger outreach, like checking popular topics and making links that will get more people interested. It also has information to help you see how well your outreach is going.
Also to its blogger outreach capabilities, Semrush also offers powerful keyword research tools and social media monitoring features. This makes it easy to track conversations about your brand and find relevant keywords for your campaigns.
- Backlink generation to attract audiences.
- Data-driven insights into campaign performance
- Extensive database of bloggers across all industries and niches
- Powerful keyword research tools
- Analytics dashboard to track reach and engagement metrics.
Offers an extensive database of bloggers and influencers across all industries and niches.
Provides data-driven insights and analytics to track the performance of outreach campaigns and social media efforts
Offers a user-friendly interface that makes it easy to identify and engage with relevant influencers.
Suitable for both small businesses and large enterprises
Some of the more advanced features may take time to learn for novice users.
Pricing may be prohibitive for smaller businesses or individuals.
Limited customization options for outreach campaigns compared to other tools on the market.
Pro Plan:- $119/Month
Guru Plan:- $229/Month
Business Plan:- $449/Month
Mailshake is an excellent tool for blogger outreach. It helps you build relationships with influencers, create campaigns, and track engagement all in one place. With Mailshake, you can search for influencers based on their topics of interest, location, and more. To connect with influencers, you can send them emails that have special suggestions, deals, and discounts for them. After you send the message, you can use Mailshake’s analytics dashboard to see how well your campaign is doing right away.
Mailshake also makes it easy to collaborate with other team members by assigning tasks and tracking progress. This allows everyone to stay up-to-date on the status of each outreach effort. And if you ever need help setting up or troubleshooting a campaign, Mailshake’s customer support team is available 24/7 to answer any questions you may have.
Advanced search functionality to find influencers based on topics of interest and location.
Personalized email outreach that includes content recommendations, offers, and discounts.
Real-time analytics dashboard to track campaign performance.
Efficient and streamlined solution for managing blogger outreach campaigns.
Collaboration features make it easy to work with other team members on outreach efforts.
24/7 customer support is available to help with any issues or questions.
Some users have reported that the interface can be a bit clunky and difficult to navigate at times.
Mailshake may be more expensive compared to other blogger outreach tools on the market.
Limited customization options for email templates and design
Email Outreach Plan:- $58/Month
Sales Engagement Plan:- $83/Month
Now, let’s move on to BuzzSumo, an outreach tool designed to discover and research influencers online. It allows you to search for content according to topic or keyword and find the most influential people who have shared that content. You can also filter your search by country, language, and even the type of influencer you’re looking for (e.g., bloggers, journalists, etc.). With this tool, you can also analyze what type of content works best with certain influencers and optimize your approach.
BuzzSumo is also useful for helpful input on which topics are trending in your industry. It gives you a list of the top-shared stories over the past week so you can get ahead of the curve and create content that will draw attention from influencers.
Search for content and find the most influential people who have shared it based on topic or keyword.
Discover which topics are trending in your industry and create content that draws attention from influencers.
The free version offers a detailed analysis of social media profiles, including the number of followers and average shares per post.
Allows for easy identification of influential people in your field.
Provides insights into content performance and influencer engagement.
Offers free version with detailed social media profile analysis.
User-friendly interface and customizable search options.
Limited functionality in the free version.
Can be more expensive than other outreach tools.
No direct outreach capabilities, relying on other tools to contact influencers.
Basic Plan:- $119/Month
Content Creation and PR & Comms Plan:- $249/Month
Suite Plan:- $399/Month
Enterprise Plan:- $999/Month
Awario is a powerful tool for bloggers looking to engage influencers. It provides users with an impressive suite of features that make it easy to track, analyze, and act on conversations around your brand or topics. With Awario, you can track social networks, webpages, and the entire internet for mentions of keywords related to your brand or topic.
Awario also gives you the ability to see who’s talking about you and how they feel about it. You can even access sentiment analysis and insights into what people think of your product or service.
Awario also makes it easy to connect with influencers by providing users with a list of top influencers in their niche. With this list, bloggers can identify potential partners and reach out to them through Awario’s built-in messaging feature. This feature lets you send personalized messages to influencers and start building relationships.
Real-time monitoring of social networks, webpages, and the entire internet for mentions of keywords related to your brand or topic.
Sentiment analysis to understand how people feel about your brand or product.
Top influencers lists to help you find potential partners in your niche.
Built-in messaging feature for easy outreach and relationship building with influencers.
Outreach campaigns feature for automating outreach tasks and tracking responses
Intuitive interface and comprehensive analytics dashboard for easy use and meaningful insights
Provides a wide range of features for monitoring and engaging with influencers.
The built-in messaging feature and outreach campaigns feature streamline outreach and relationship building.
The intuitive interface and comprehensive analytics dashboard make it easy for anyone to use.
Awario may be overwhelming for beginners with no prior experience in influencer marketing.
The pricing may be a bit high for some small businesses or individual bloggers.
The monitoring feature may generate a high number of results that can be difficult to manage.
Starter Plan:- $24/Month
Pro Plan:- $74/Month
Enterprise Plan:- $249/Month
Mailfloss is an automated outreach service that makes it easy for bloggers and businesses to connect with potential leads and influencers. It makes it easy to find and customize emails, so you can send messages that are special for each contact. This saves time and helps more people respond to your message.
Mailfloss can put your contacts into different groups based on things like where they work, what their job is, or where they are located. This lets you send special messages to each group, including influencers. Mailfloss can also work with other systems you might use, so all your contacts are in one place, and you don’t have to waste time moving them around.
Multiple email templates
Contact segmentation for targeted outreach
Integration with popular CRM systems
Automated email sending
Detailed analytics for performance monitoring
User-friendly and easy to use.
Saves time by automating outreach tasks.
Highly customizable templates for personalized outreach
Detailed analytics provide valuable insights into performance and engagement.
Limited to email outreach only
May not be suitable for businesses that must more advanced features.
Pricing plans may not fit within smaller budgets.
7 – day free trial
Lauch Lite Plan:- $17/Month
Launch Business Plan:- $49/Month
Launch Pro Plan:- $200/Month
Brand24 is an effective blogger outreach tool that enables businesses to find, track, and engage with influencers. Brand24 is a tool that can help you understand what people are saying about your brand online. It can tell you how many people are talking about you and where they’re doing it. You can also use it to find popular people who are talking about things like what you do. Brand24 can give you this information right away, so you always know what’s going on.
Brand24 can help businesses work with popular people who others trust to get information from. This can make your campaigns more visible and get more people interested in what you have to offer. It’s a good way to create connections with influencers and build real relationships that can help bring more people to your campaigns.
Finds, monitors, and engages with influencers.
Tracks conversations about brands on the web in real-time
Measures campaign impact with various reporting options
Offers advanced insights into user behavior,
Helps businesses connect with influencers to increase engagement and drive traffic.
Comprehensive platform for influencer outreach and campaign tracking
Real-time monitoring and reporting capabilities
Advanced insights into user behavior for better targeting
Helps businesses build relationships with influencers to increase reach and engagement.
May be overwhelming for small businesses or individuals with limited resources.
The pricing plans can be expensive for some users.
Some users report issues with the accuracy of sentiment analysis.
Individual Plan:- $69/Month
Team Plan:- $129/Month
Pro Plan:- $179/Month
Enterprise Plan:- $349/Month
Pitchbox is a comprehensive outreach platform designed to streamline the process of connecting with influencers. It offers a wide range of features to make blogger outreach easier, such as automated contact management and tracking.
Pitchbox makes it easy to build relationships with bloggers by providing powerful insights into their activity. You can view information on each influencer’s followers, engagement rate, and post frequency.
Pitchbox offers a range of pricing plans based on the size of your team and the number of contacts you need to manage. Whether you’re running small-scale or large-scale campaigns, Pitchbox has something that will work for you. Its robust set of features makes it an ideal choice for any blogger outreach program.
Automated contact management and tracking
Customizable templates for each outreach campaign
Insights into influencers’ followers, engagement rate, and post frequency
Analytics dashboard to measure campaign performance.
Range of pricing plans based on team size and contacts managed.
Comprehensive outreach platform with a wide range of features
Helps streamline the process of connecting with influencers.
Powerful insights into influencer activity and campaign performance
Customizable templates and automated contact management save time and effort.
Higher pricing plans may not be workable for smaller businesses or individual bloggers.
Initial learning curve for some of the more advanced features.
Limited integration options with other tools or platforms.
Professional Plan:- $495/Month
Enterprise Plan:- $1350/Month
The next blogger outreach tool we’ll discuss is FollowUpThen. This platform provides a unique set of features that make it stand out from other similar tools. It’s designed to help bloggers with their outreach efforts by providing timely reminders of important tasks and emails.
FollowUpThen is an email reminder service that allows users to keep track of messages sent out and responses received. It also offers analytics reporting, which helps measure the effectiveness of your outreach campaigns. The intuitive user interface makes it easy to manage many campaigns at once and automate follow-up emails.
FollowUpThen can work with other systems you might use, so all your information is in one place, and you can see how well your outreach is going. FollowUpThen has lots of different features, and you can change them to fit what you need. If you’re a blogger who wants to connect with influencers and make real relationships with them, FollowUpThen is a good tool to use.
Email reminder service that helps users keep track of messages sent and responses received.
Analytics reporting to measure the effectiveness of outreach campaigns.
Intuitive user interface for managing many campaigns and automating follow-up emails.
Integration with popular CRM systems
Simple and user-friendly interface
Customizable options for most efficiency
Effective reminder system for outreach tasks
Integration with popular CRM systems
Limited functionality compared to more comprehensive outreach tools.
Can be seen as a supplement to larger outreach programs rather than a standalone tool.
Free Plan:- $0/Month
Base & Team Plan:- $4/Month
13. Ninja Outreach
Ninja Outreach is an effective blogger outreach tool that helps businesses connect with influencers. It has a wide variety of features that make it easy to identify, manage, and track relationships with influencers.
Ninja Outreach has a feature that works like a system to help you keep track of everything you’re doing to connect with influencers. You can write down what you talked about with each influencer, and keep track of how long it takes for them to respond. You can also see how many people are interested in what you’re saying each month. This way, you don’t have to worry about remembering everything or keeping track of it all yourself.
Ninja Outreach Features:
Search for influencers in any niche or location
Filter influencers by criteria such as reach, followers, and engagement rate
Save lists of influencers into custom folders
Contact influencers using saved templates or personalized messages with a drag-and-drop builder.
Real-time notifications for responses from influencers
CRM feature to stay organized and track the progress of outreach efforts
Easy to use and navigate
Advanced search features and filters for finding relevant influencers.
Customizable templates and personalized messaging
Real-time notifications for responses
CRM feature to stay organized and track progress.
Some users may find the pricing to be a bit steep
Advanced features may be overwhelming for beginners or smaller-scale campaigns.
Some users have reported occasional bugs or technical issues.
Flex Plan:- $155/Month
Silver Plan:- $255/Month
Silver Plus Plan:- $495/Month
14. Crystal Knows
Crystal Knows is a great tool for bloggers looking to connect with influencers. It provides a comprehensive database of over 25 million people in various industries, allowing bloggers to search for influencers on their interests.
Also to help you connect with influencers, Crystal Knows also helps you track your outreach efforts. You can set up notifications when someone responds to your message or follows up with them later on. This feature makes it easy to stay organized and make sure all your outreach efforts are accounted for.
Crystal Knows Features:
Comprehensive database of over 25 million people in various industries
Advanced search filters for finding relevant influencers.
View individual profiles and get contact information.
Notification system to track outreach efforts.
Provides detailed insights into an individual’s personality and communication style.
Offers personalized messaging recommendations based on a person’s personality profile.
Helps tailor messages to specific individuals for more effective outreach.
Allows users to track and manage their outreach efforts.
Pricing plans may be too expensive for some bloggers on a tight budget.
Limited functionality compared to other blogger outreach tools.
Not as useful for large-scale outreach campaigns with a broad audience.
Free Plan:- $0/Month
Primium Plan:- $49/Month
Business Plan:- Custom
Streak is a powerful tool for doing blogger outreach. It lets you track conversations with influencers across many channels and helps you to stay organized throughout the outreach process. With Streak, you can manage your contacts and their contact information in one place.
The ease of use is another great thing about Streak – it’s designed with beginners in mind. The user interface is straightforward and laid out, making it easy to get up and running with minimal training or technical know-how. Streak offers comprehensive tutorials and helpful support resources for anyone who needs help getting started.
Designed for beginners
Limited free version
Gmail only: Only available as a Gmail extension, not ideal for non-Gmail users.
Regular Plan:- $8/Month
Enterprise Plan:- $17/Month
When it comes to blogger outreach, there is no one-size-fits-all tool. It’s important to choose the right tool for your needs and budget. To get the most out of a blogger outreach tool, research influencers in your niche, create personalized messages and measure the success of your efforts.
I’ve found that these 15 tools have been great options for effective blogger outreach strategies. They provide users with an array of features that make connecting with influencers easier than ever before. Whether you’re starting or you’re an experienced marketer looking for new techniques and tactics, these tools will help you achieve success in your outreach efforts.
With all this in mind, I hope this article has helped you understand the benefits of using a blogger outreach tool and how to get the most out of yours. Good luck!
FAQs about Blogger Outreach Tools
What is a blogger outreach tool?
A blogger outreach tool is a platform that assists in organizing and managing blogger outreach campaigns. It includes contact management, campaign tracking and analytics, automated outreach, and reporting.
What is the best strategy for blogger outreach?
To connect with bloggers, you need a plan that fits what you’re trying to do. You should look at who you want to reach and figure out who the right people are to help you do that. Then you should make a message that works well and will interest people. Finally, you should keep track of how well everything is going so you can change what you’re doing if it’s not working.
What are the Free blogger outreach tools?
There are a variety of free blogger outreach tools available, including outreach platforms such as Pitchbox, Buzzsumo, and NinjaOutreach.
What tools can be used to find influencers?
There are a variety of tools available to help you find influencers, including Buzzsumo, Streak, and Crystal Knows.
How do you outreach an influencer?
The best way to outreach an influencer is to craft a personalized message that speaks to their interests, as well as the goals of your brand. Be sure to be respectful and courteous in your outreach and provide clear and concise information about your product or service. Finally, make sure to include a call to action in your message.