Have you ever felt overwhelmed by the abundance of products you can sell? You’re not alone.

It’s the paradox of choice: the more options you have, the harder it becomes to choose.

That’s why we’ve compiled a list of 16 sought-after products and product categories that you can add to your online store in 2023. 

Instead of spending your time browsing and researching, focus on the important part—designing and selling!

Home & living goodies

With the rise of work-from-home culture, more and more people are looking for ways to spruce up their homes. 

Do you have anything in store for them? If you don’t, these products will be a good starting point. If you do, see if you can add something new. 

1. Wall art

Wall decor is an easy and (relatively) cheap way to elevate a living space. Wall art, a product category that’s generally trending all year round, is seeing an increase in demand at the moment.

With Printful, you can currently design and sell 13 wall art variations, including:

  • Posters

  • Canvas Prints

  • All-Over Print Flags

  • Glossy Metal Prints

Here are some design ideas to get you started:

  • Abstract artwork

  • Line art 

  • Bursts of colors

  • Simplistic photography

  • Quotes

Of all the products in our catalog, wall art has one of the biggest profit margins. It doesn’t cost a lot to produce and can be sold at a higher price point. That, along with a variety of design options, is what makes this a great product to sell in 2023.

Learn More: How to Develop an Effective Marketing Strategy

2. Candles

A home decor staple and one of our catalog’s newest additions—the glass jar candle—is a lovely addition to any home.

The candles are made from 100% natural soy wax, don’t contain any smell, and can burn for up to 25 hours. Plus, they’re a better alternative to paraffin candles

Think about selling custom candles as a premium product. How? Place more expensive products next to it, use 360° video view in your marketing, and use smart pricing and selling tactics.

3. Blankets 

As with every year, the arrival of cold weather has blanket popularity growing:

Here are two snuggly options you can offer your customers:

  • Printed blankets

  • Embroidered sherpa blankets

The printed blanket is well-suited for photos and detailed designs, while the sherpa blanket is great for small, simple embroidery designs.

Pro tip: use blankets to create bundle deals with pillows or pillow cases

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4. Drinkware 

Another popular product category to sell online is drinkware. That’s no surprise given the fact that nearly 60% of people admit they have an emotional attachment to their favorite mug.

If you’re selling mugs, cork coasters are an easy upsell. Design matching coasters and maximize your profit. 

In addition to mugs and coasters, you can design:

Reusable drinkware is a must-have for the majority of us nowadays. In fact, a survey conducted this year showed that sustainability is an increasingly important factor for most people. And people are willing to pay more for a product that’ll serve them longer.

Half of consumers say they’ve paid an average of 59% more for products branded as sustainable or socially responsible.

It’s estimated that the reusable water bottle industry will reach $11.51 billion by 2028. Now’s the time to get in on the action

Apparel and accessories

Since people can’t touch the material, feel the weight of the fabric, look at seams, etc., visuals are crucial. Visuals have the power to either elevate or downgrade your product—so make them good.

Get true-to-life, high-quality visuals for your store with our Mockup Generator.

You can also place a sample order (with a 20% discount) to get a feel for the product you’re about to sell.

Now, on to what to add to your store.

5. Premium t-shirts

T-shirts are a clothing staple that’s found its way into pretty much every wardrobe and can be designed to fit any niche. Essentially, they’re unfailingly popular.

Since the t-shirt market is oversaturated, you have to find ways to make your tees stand out. One of the best ways is by selling premium-quality t-shirts that leave a high-end impression on your customers. 

A shirt’s material is the main thing you need to focus on to fit into the “premium product” niche. As for the design, consider adding embroidered details. Embroidery is often associated with luxury and high-class products.

6. Embroidered apparel

Embroidery elevates any garment in an instant. The look, feel, and durability gives products a premium feel. 

You can embroider embroidery products. We recommend adding at least a few new ones to your store.

If you want the tried-and-true staples, think about:

  • Hoodies

  • Sweatshirts

  • Beanies

  • Tees

  • Sweatpants

  • Socks

If your audience would be more interested in statement pieces, check out these options:

Want more embroidery inspo? Read our 22 embroidery ideas blog post

7. Eco-friendly products 

As discussed, people are becoming more and more sustainably-minded. They’re changing their buying and spending habits, and are willing to buy less, pay more, and use products for longer.

We have a whole category of eco-friendly products that you can browse to find what fits your store the best. 

Here are some of the products you could be selling right now:

Remember, 85% of consumers claimed they’ve shifted their purchase behavior towards more eco-friendly items in the past five years. Take advantage of this—your customers and the environment will thank you.

Learn more: How to Start a Sustainable Fashion Brand

8. Patches 

One of the ways to be sustainable when it comes to clothes is by giving existing apparel a new life. Try your hand at repairing beloved garments instead of buying new ones. Embroidered patches are an excellent way to do it in style.  

Patches are great not only for repairing, but for decorating as well. Plus, they’re perfect as an upsell item for your store.

9. Oversized apparel 

Customers are moving away from tight, fitted clothing and leaning more towards oversized, looser fits. How can you jump on this trend? Design baggy clothing and market it as oversized.

Here are some ideas of what you could personalize:

10. Sportswear

Athleisure has become the norm in everyday fashion over the past few years. And garments like sweats, leggings, and hoodies are hotter than ever. 

The global athleisure market size is anticipated to reach $549.41 billion by 2028. Google trends agrees: the growth of Google searches for sportswear shows us that athleisure is not going anywhere. . . except into everyone’s closets.

Now’s the time to design your own sportswear collection. Sell each product separately or use upselling and cross-selling techniques to sell them in bundles.

Learn more: How to Start a Fitness Clothing Line

11. Shoes and slides

No outfit is complete without footwear. Design shoes and slides to give your customers comfy, stylish options to polish off their looks. 

Here’s what you can sell with Printful:

  • Slides

  • High Top Canvas Shoes

  • Lace-Up Canvas Shoes

  • Slip-On Canvas Shoes

Footwear is a great way to round out a collection. 

12. Hats

Much like shoes, a hat can really complete your look. It can also be a necessity, depending on the season. 

Seasonality is something to consider when planning your catalog. For example, in Google Trends we can track interest in various products over time, and beanies are clearly sought-after in the colder months.

Warm weather, though, means to more interest in bucket hats. . .

. . . and baseball caps.

Design different hats and swap them out as the seasons change. Let your customers have options. Here’s what you can choose from:

13. Bags

Since the beginning of time, bags have served one of the most useful purposes of all—carrying around necessities. For that reason alone, this product never ceases to be trendy and is sold throughout the year.

While bags are indeed a practical item, the design aspect leads people to purchase multiple variations and styles. So, think about what your audience is drawn to.

You can design and offer:

Bags should definitely be in your product catalog because they’re not really seasonal items—they’re used year-round. But if you want to take advantage of design trends that ebb and flow with the seasons (spring has sprung, holiday cheer, etc.), simply switch up your offering throughout the year.

Tech accessories

Buying new devices is expensive, but adding fun accessories feels refreshing and doesn’t require a big financial investment. 

With roughly 80% of the world owning a phone (6.6B people!) and more than 92.9% of the US owning computers, it’s safe to say that tech accessories are worth adding to your store. The bottom line is: there’s a market for it.

In our tech accessories category, you’ll find phone cases, laptop sleeves, mouse pads, and earphone cases. Choose what your audience would like and design it for them.

14. Phone cases

How many phones are being used in 2022? Nearly 16B. Double the number of people in the world. This year alone, the phone case industry is worth $21.8B

Most people want their phones to be protected from various mishaps like cracks, scratches, or even water damage. And phone cases are an inexpensive way to make your phone feel brand new. 

That’s why Google reflects steady year-round searches, making phone cases a great product to have on your store permanently.

In addition to being practical, they can also serve as a fashion statement, a reflection of your personality, mood, or taste. 

Here are a few examples of what you can add to your offering:

Learn more: How to Design a Custom Phone Case

15. AirPods case

Want to stay on top of trends? Customize AirPod cases for your Apple-loving customers. To give your audience an option to choose, add both cases to your store, and use our mockups for professional-looking visuals.

Since there’s currently an increased interest in AirPods, you can take advantage of it and combine the custom cases with other products. For example, pair them with fun phone cases to create bundle deals. 

16. Gaming products 

Mouse pads serve both a practical and an esthetic purpose. And, just like other tech accessories, they reflect the owner’s personality. Plus, with more than 3B gamers in the world, it’s a market worth exploring. 

With Printful, you can design Mouse Pads and Gaming Mouse Pads. The most noticeable difference is in size, but there are more subtle differences (like thickness and stitching) that you can emphasize if you add them to your store.

Don’t make your customers choose—add them both. 

Create and sell custom products online

  • Sign up for free

  • productCount custom products

  • Sell without inventory

How can you find trending products to sell online?

Google Trends is one of the best ways to find trending products for your online business. It allows you to see what consumers search for in a specific region and time frame. 

Use it to track trends and product popularity. Then, use your findings to plan product launches.

Also, check out the top-selling items for our customers in our bestseller category.

Over to you

We hope this list inspires you to add at least one new product to your store. We encourage you to experiment and have fun with your designs! 

Have you picked your soon-to-be bestseller? Let us know in the comments.

Top trending products to sell online FAQs


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