All business can benefit from having professional images. From your website to your social media, the right images can boost online visibility and encourage sales.
No matter your industry or customer demographics, images are a vital part of the modern business world. Some businesses tackle this by choosing to use stock images on their website, while others will accept the cost and pay for a professional photographer. However, it’s actually fairly easy to learn some basic photography skills that can elevate your communications to an entirely new level. If your marketing and content images are looking very amateur, here’s why you should learn some basic photography skills.
Show Don’t Tell
The old adage of a picture being worth a thousand words is truer than ever before. Consumers want to see a product instead of a long text description – which is very often not enough to persuade a purchase. A good, professional photograph of your products will have much more impact, and that can have a dramatic effect on your conversion rates and profit margins.
Brand Representation
If you have lazy, blurred, uninspiring images on your website or social media, then that is the brand message that you are putting out into the world. In the modern, fast-paced consumer market, decisions are acted on very quickly, and it doesn’t take a lot for someone to abandon your product pages and head elsewhere if they get the slightest hint that you are unprofessional. Learn some photography skills, and your brand will only grow stronger.
Brand Storytelling
If you only make use of stock photos, then a consumer is not going to learn anything about your brand personality. When an internet user lands on your site, it’s because they want to know more about you, and stock images are never going to be an adequate portrayal of you and the story of your brand. Taking pictures of your products, your office, and your team can go a long way to developing a brand story that boosts trust and brand loyalty.
Online Visibility
Even if you’re not quite up to date on the latest SEO tips, the fact is that images can be used very effectively for improving where you appear on search engine results pages. Invest in a good camera by making use of the www.choosist.com assistant, so that you get the right camera for your budget and skill level. Use the images that you create, add tags, and use your brand’s keywords to get the online visibility that leads to business growth.
Asset Versatility
A good photo doesn’t just have to be posted on Facebook and forgotten about. A well-taken image can be used across your website, social media, and your offline marketing as well. If you have brochures that you hand out at events, then the right images can stop those brochures being thrown away immediately. Images can be used in a huge variety of ways, and the better the photography, the more impact they will have.
Both online and offline images are vital for modern businesses. With the incredible specs of modern cameras, it’s easier than ever to take a professional photo with only a basic understanding of photography skills. Learn the difference between framing and cropping, and your business will benefit.
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