Over 58% of homeowners are planning a home remodeling project this year. This makes an innovative marketing plan essential for any home remodeling company.
Marketing tactics allow you to increase awareness and gain new clients. They also enhance your brand and help to get an edge up on the competition.
Here are 5 creative ideas to market your home improvement company.
1. Design a Website
A web presence is essential for capturing new leads. It also offers a way to provide more information about your company. Website developers work to create a visual layout with easy to use navigation.
Include an about us section that highlights your background and experience. You also want to showcase your services and the locations you work in. An image gallery of past projects is also important.
Be sure to include contact information and a call to action. This can be a free quote on a home project. This home remodeling advertising tip will help you to score plenty of new leads.
Most potential clients will begin with a Google search for local companies in the area. Adding a blog to the website will also help with SEO and increase your Google ranking. Be sure to use target keywords with fresh and informative content.
Other home improvement advertising ideas include paid ads. These work to bring more traffic to your website.
2. Get Reviews
91% of people check online reviews when researching and comparing businesses. They rely on them as a trusted source of information. This makes them an important tool in home improvement marketing.
You want to get people talking about your company on Google, Yelp, and Angie’s List. Be sure to practice proper reputation management by responding to reviews.
This includes both positive and negative reviews. Viewers want to see that you value feedback and care about customer satisfaction.
It also helps to add these testimonials to your website for potential customers to read. Video testimonials also show off your work and promote satisfied customers.
3. Hire a Photographer
A professional photographer makes all the difference when taking images of your work. Quality pictures show off your attention to detail and level of craftsmanship. They also use lighting techniques and editing software to enhance the images.
These images should get used for any print or digital home improvement advertising. Before and after shots are also a great way to showcase your company’s work.
4. Set up an Email Campaign
As a business, you should work to capture email addresses. This includes both leads and past clients. From here, you can then use email marketing to send targeted email blasts.
Your email blasts can feature company specials, news, and updates. It’s also a great way to share completed projects. Mailchimp offers an easy way to organize your database and deploy email blasts.
5. Share on Social
Social media channels can help reach more customers. You can use Instagram, Facebook, and YouTube to post fresh content and news updates.
Many companies focus a big chunk of their marketing efforts on social media spending. As 53% of marketing professionals have boosted their budgets for this. You can also use paid home improvement ads to grow your social media following and bring in new business.
Social media is an easy and affordable way to market your home improvement company. Home Improvement Internet Marketing companies can also help to manage this for you. They offer services including web design, social media management, and online review management.
Growing Your Home Improvement Company
These 5 marketing tips can help you to boost business for your home improvement company. These techniques offer excellent ways to increase awareness and expand your customer database.
Looking for more ways to grow your company? Join our email list for more tips to help take your business to the next level.
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