There is no doubt that the podcasting market is escalating, in particular following the COVID pandemic. There are just about 465 million podcast listeners globally as of February 2023 and it’s predicted that there will be about 505 million podcast listeners all over the world by the finish of 2024. This is a huge boost in contrast to 2019 where there ended up a reported 274 million podcast listeners in the world back then.

Our group at Convince & Change has created over 550 episodes for the Social Execs Podcast and far more than a dozen separate demonstrates for corporate customers and ourselves. As the producer of the Social Execs Podcast for the earlier two yrs, I’ve seen a huge amount of money of fascination in podcasting and picked up tons of tricks alongside the way.

CMA Best Podcast and Audio Series - Social Pros Podcast

With tens of millions of podcasts staying produced, it could appear daunting to get started your have. But after you uncover your hyper-relevant matter and nail down an viewers team that you’re aiming to achieve, all you are going to want are a number of guiding guidelines and endurance. 

Listed here are 6 guidelines to making a killer podcast: 

1.  Be Prepared to Allocate Time

Recording content material for a podcast is not a stroll in the park. No matter how very long or short your episodes are, you will need to have to devote a adequate volume of time on your calendar for it. Our hosts for the Social Pros Podcast (Anna Hrach & Daniel Lemin), commonly report two episodes for every 7 days with a 1-hour time block for the recording. This does not incorporate any likely pre-display phone calls that might be added into the weekly blend that some company ask for to have both. 

Social Pros Podcast hosts
Anna Hrach and Daniel Lemin, hosts of the Influence and Convert podcast Social Professionals


Producers idea: If you’re functioning with hosts for your podcast, make sure you’re actively attending those people pre-demonstrate calls and recording sessions with them too. Do not leave it all up to your hosts as you’re the a single that holds the complete procedure together. 


2.  Develop Suggestions for Your Podcast 

Guidelines are intended to help you be certain a seamless production experience, not only for you but for your attendees too (if any). We’ve perfected our process from the begin of a visitor assortment system, all the way to the stop when an episode is unveiled. Our visitors are supplied a pre-display questionnaire that assists them brainstorm topics that they are intrigued in speaking about. And of training course, it aids our hosts get ready any additional info that is essential for their episode. From there, we log just about every visitor into our AirTable sheet and keep track of down everything from episode publish date to visitor headshots and logos. 

There’s a lot of micro techniques and rules that you go as a result of with each visitor or episode. So owning a guideline and checklist for by yourself will help you keep on track and leaves no surprises for your visitors much too. 

3.  Keep away from Getting Far too Pitchy When Recruiting A Guest

If you prepare on owning visitors on your podcast, the initial matter you need to stay clear of is currently being much too “pitchy” and desperate. This typically leads to a incredibly lengthy invite that a likely visitor will need to have to examine (in most situations, completely disregard), and it will change a person away if you arrive to them with an whole bibliography that does not get to the issue appropriate away. The usual human interest span is just 7 seconds. So make positive your ask is in that 7 second time body. 

recruiting a podcast guest message example

I come across the very best turnaround for a visitor to react is by inquiring them, “Would you be interested in staying a visitor on our podcast?” at the extremely get started of my conversation with them. Also, make positive to url the URL to your podcast internet site in that query. Incorporating one particular stat or crucial notice about your podcast is a excellent addition much too, but if a person is genuinely interested, they will the natural way want to know more and inquire about it. 

Producers tip: Talk to your guests on the system wherever they are cozy. Most of my inquiries to a potential guest transpires on LinkedIn messaging. Most occasions the discussion transfers more than to e-mail, but some visitors have chosen to stick to LinkedIn all over the total procedure and that is alright. Remaining versatile with your visitors can make it simpler on them. 


4.  Make use of Consumer-Welcoming System Particularly if you file nearly. 

If you come to a decision to report your episodes just about, you want to make sure the recording approach is as easy as probable. We have been applying Riverside.fm for a even though now and we certainly love how uncomplicated it is to use. Friends only need to either log in as a result of their computers or telephones and it suppliers all of our episode recordings for our modifying staff at Articles 10x. 

Riverside.fm for podcasts
Daniel Lemin, Jay Bear, and Anna Hrach recording a Social Execs episode

You want to stay away from having your company do too considerably operate on the working day of their episode. The most that they require to do on the working day of is examination their audio and log into the recording web site that you opt for. 

5.  Share Your Podcast Episodes 

Foremost up to an episode publish day, you want to make sure you have strategies to share it throughout your social media platforms. In our situation, all of our attendees acquire imaginative documents that we develop so that they can also share throughout their very own socials. 

Certainly, you can attempt to rely on native searches for your podcast on listening platforms, but go the added mile and share it on the internet so that it reaches far more individuals who might not have heard of it. Stimulate your company to share it by tagging them and alerting them of when their episode is heading to air so that they have time to insert it into their have information calendars. 

guest promote podcast example


6.  Always Say “Thank You”!

If you’re inviting a guest to talk on your podcast, make positive to thank them immediately after they have recorded their episode and after once more on the working day their episode airs. It is a smaller gesture that goes a extensive way.

Producers suggestion: Often stay in contact with your friends even immediately after their episode publishes. This builds connection and also leads to some of the finest re-invites. 

We know that starting a podcast can be frightening. But with the correct instruments, right preparedness, and tolerance, there is no question that it’ll get to the audience that you hope to intention for. Good luck!


If you would like aid with launching or bettering your podcast strategy, arrive at out to Influence and Convert now.


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