In the 18th arrondissement of Paris stands the Marché Saint-Pierre. Famous for its abundant historical past in French textiles, this is where by important conclusions are designed for the subsequent yr in vogue, upholstery, bedding, and a lot more. It is in which locals, vacationers, and touring experts alike go to see the hottest trends as effectively as the classics in type. You can catch a glimpse of a famed designer going for walks the streets while you mingle with hobbyists seeking for the best new sample.
Because 1990, it is also where by you can come across Tissus Lionel, a company founded by Houri Lionel specializing in wholesale and semi-wholesale textiles. With 4 magasins – French for retailers – in the St. Pierre industry by itself, Tissus Lionel is a steadfast existence in Parisian textiles.
In 2017, Tissus Lionel sought to develop their existence in the textile business by having their retail capabilities on line. Now, their results is obvious with companions like Disneyland Paris, Lido de Paris, and the prestigious Opéra Nationwide de Paris.
Not much from the historic St. Vincent de Paul cathedral and mere kilometers from the Arc de Triomphe, you will obtain an additional just one of their actual physical destinations – their first retailer, specializing in hobbyist textiles for artwork and amusement.
Promoting to Paris and past: Rising with ecommerce
Tissus Lionel relied on their impeccable phrase-of-mouth popularity and in-particular person profits for much more than 20 decades. In 2012, they developed a easy HTML-primarily based web page. By 2016, patrons could assessment an on the web catalog and get in touch with in orders in excess of the phone.
Their objective was to become the chief in excellent textiles on the internet at an unbeatable cost. In 2017, they worked with an agency to generate a whole-scale ecommerce resolution, and launched with more than 900 materials.
Not extended after, they partnered with noteworthy developer Julien Gerardin to construct some thing that would retain speed with the at any time-advancing ecommerce planet and scale with Tissus Lionel’s expansion and upcoming vision.
The result was TissusLionel.com, a entirely responsive ecommerce site capable of meeting the demands of each personal and qualified potential buyers.
On this internet site and in their stores, you are going to discover wholesale fabrics – from cotton and jersey to felt, leather-based, water-proof options, and far more – spanning a large assortment of budgets and pursuits.
All informed, Tissus Lionel now lists far more than 4,500 SKUs on their web-site.
Selecting an ecommerce platform
Tissus Lionel place much time and thought into picking out the fantastic ecommerce platform. The crew evaluated a variety of articles administration techniques (CMSs) in advance of producing a decision.
With a earth-renowned track record, the system needed to support their existing enterprise and present place to scale. With hundreds of SKUs, the web-site wanted to be built on a sound basis that would give the groundwork for their developer.
Tissus Lionel finally selected WooCommerce for its adaptability, solid CMS, and the stability and aid delivered by the WordPress neighborhood. The capacity to integrate the logistics of their present ecommerce construction was also an essential element in their conclusion. WooCommerce extensions saved the group time in both of those improvement and in handling and increasing retail outlet choices in the potential.
With extensions a essential attract to WooCommerce, Tissus Lionel makes use of a number of on their web site. For payments, they use Viva Wallet – a preferred payment system for European merchants – and PayPal.
They also use Cubyn for logistics administration, even though a exclusive API integration is needed.
A prevalent payment complication for European-based mostly suppliers is the variety of currencies applied and the laws and paperwork associated with changing these to a one native currency. This can result in income circulation problems and several hours of additional paperwork for management.
Viva Wallet solves these difficulties, which is why retailers discover it so beneficial.
Tissus Lionel discovered out about Viva Wallet as a result of the advice of a neighboring merchant – a superior signal about the high-quality and usefulness of the system. Tissus Lionel now cites it as 1 of their most beneficial equipment.
Further than the personalized suggestion, Tissus Lionel selected to perform with Viva Wallet due to the fact of the broad variety of payment techniques and the capability to backlink on the web payments with their bodily locations.
At their retail suppliers, they value the modern payment terminals. On their web-site, Tissus Lionel is thrilled that they can choose payments instantly on the purchase webpage.
“The Viva Wallet implementation was ultra-quick,” claims Tissus Lionel Internet Ecommerce Undertaking Supervisor, Gerardin Julien. “Our conversion amount increased by in excess of 2% and our conversion funnel was diminished by a single action.”
Tissus Lionel says they have not professional a solitary challenge in the time considering that they’ve started utilizing Viva Wallet. Julien also pointed out that “the setup system is 1 of the least difficult we’ve skilled in comparison to various payment solutions like Stripe, PayBox, and PayPal.”
A website they are proud of
Tissus Lionel’s expectations for excellence are pivotal to their ongoing success. The site is no distinctive. In an announcement post on their website, they stroll buyers as a result of the developments they’re most happy of.
This features 1-simply click registration by way of visitors’ present Facebook and Google profiles, improved protection measures, purchase tracking and wishlist characteristics, the capability to request samples, totally free community shipping, and much more.
Instruments like Viva Wallet make financial administration much easier for personnel though delivering seamless possibilities for prospects. The consequence is operational effectiveness and a greater conversion charge.
A excursion to Paris may well not be in your speedy future, but with the Tissus Lionel ecommerce web-site – designed with WooCommerce and WordPress – you can tap into a single of the most famous textile companies in the world from the consolation of your dwelling.
See their web-site in motion at TissusLionel.com.