Baby products have long been popular with online sellers – and for good reason. Babies are born all around the world, every day, providing constant demand for baby products.
Despite this, it can be difficult to find a segment of the market that isn't already saturated. That's why this new trend is so exciting. Baby activity gyms are proving to be a hot product to sell online, according to the SaleHoo Market Research Lab.
It is said that a child's capacity to learn and grow is never-ending, and it starts from the moment they are born. Baby activity gyms help to develop a baby's cognitive, and sensory awareness through colors, sounds, and textures. And with the current demand for baby activity gyms online, now could be a great time to start selling them.
Let's take a deeper look at this niche by assessing the different types of baby activity gyms and conducting market research with the help of SaleHoo Labs.
Top Features of Baby Activity Gyms
There are a wide range of baby activity gyms on the market. Below are the top features that parents and caregivers should consider before making a purchase. This will help you understand the different varieties and functions of baby activity gyms.
Variety of Rings to Hang Toys – One important purpose of baby activity gyms is to improve and enhance a baby’s sensory awareness. Placing toys in different rings allows the baby to stretch and move his or her entire body from one place to another.
Simple Toys and Pictures – As a baby's eyesight develops, parents and caregivers can add toys and images that stimulate their mind. Black and white-colored toys are best during the first few weeks as babies see objects very dimly. As babies become more active, basic shapes and colorful toys help promote the development of their eyesight.
Detachable and Safe Parts – Buyers also consider baby activity gyms with detachable and safe parts to improve a baby’s motor learning. By moving toys around the gym area, it enhances a baby’s mobility by back-to-belly rolling to reach a toy, and drives the baby to kick and move their body which helps to develop their muscles.
Built-in Parts that Make Sounds – Normally, these are placed on the mat for babies to discover. Soft buttons that squeak, or flappy parts that makes crunching sounds entertain a baby while encouraging their hand-eye coordination.
Sit and Stand Types – This is best for babies who are able to sit and hold their head up on their own. The baby's seat is positioned in the center which allows room for babies to sit and stand, while there are some types that encourages the baby to jump and encourage leg movement. The developmental toys are fixed and set around the activity table to exercise their motor skills.
Why Sell Baby Activity Gyms?
The SaleHoo Labs help us identify how well certain products are selling on leading online marketplaces, including eBay and Amazon. The Labs show us a product's sell rate, average selling price, and the level of competition. This data helps us identify which baby activity gyms are in demand, and which model/s can bring in high profits.
High Sell Rate
Having a sell rate of at least 50% is an indication that products are indeed moving. From the examples given, these types of baby activity gyms indeed have a seriously high chance of getting sold with sell rates ranging from 70% to 100%.
These examples also help us to identify what features buyers are looking for in high-selling baby activity gyms. They show that mat types and Skip Hop brands are most popular in the market. Sit and stand types are also a favorite with a sell rate of100%. The examples provided above will help you decide which ones to sell later.
High Average Selling Price
A high average selling price of at least $100 gives you more room for profit. People sometimes tend to think that high-priced items are hard to sell when, actually, there's a plus factor here as it gives you more control over pricing your items. With baby activity gym's high average prices of $99 to $127, the high demand (based on the Lab's sell rate) still make it a viable product to sell.
When selling high-priced items online, keep in mind that people tend to spend on features with the most value. Even if you don't offer such features, your job here is to talk in terms on how your product can help meet their expectations.
The good thing about baby activity gyms is that, according to the Labs, there's "low competition" in the market. Selling items with high competition can affect your pricing, and the way you market your items. When selling baby activity gyms online, since the competition is not as fierce, this allows you to avoid price wars and gives you a higher chance of visibility for your listings.
The General Demand
When selling online, keywords play a significant role in driving traffic to your site. Using other resources like the AffiloTools Keyword Research gives you results of keywords and phrases when people search for "baby activity gyms" on Google. You'll also find related products with high search volumes that you can decide to sell later.
*Note: The keyword search results will give you a long list, but below are the top 6 examples.
The results show satisfactory numbers with high search volumes for baby activity gyms. "Baby activity mat" shows highest at 3,600 searches, with "baby gym mat" at 1,300 searches. Driving traffic to your listings is essential to making sales. These keywords are best used when listing baby activity gyms online as people use them to find the product.
Observing the results may also provide clues as to the types of activity gyms that are in demand. The baby activity gyms featured above include safari, treetop, and zoo types that are selling really well. Using AffiloTools, you will also notice that "baby jungle gym" types also return a good number with 2,400 search volume. Mat types prove to be hot sellers in the Labs. Comparing with AffiloTools, mat types also dominate as shown in the results – baby activity mat, activity mat, baby play mat gym, baby gym mat. Although sit and stand types are also great sellers, you may want to think of focusing on mat types if you decide to sell baby activity gyms.
Finding out your market needs and wants is essential to making your online business a success. Using these resources can help save you from overstocking.
Tips on Selling Baby Activity Gyms
The main goal of selling, not just online, is to make money. To do this, you need to work on a marketing strategy that brings traffic to your site, or anything that attracts customers to your page.
Up-selling can be an advantage with baby activity gyms. You may also want to sell accessories such as baby toys with rings as an added extra for mat-type arches. By selling related products such as baby strollers, and baby swings, you can also yield additional profits.
The Labs can really help with finding other hot-selling products in the Baby category. Another way of finding out what your market needs is through baby store checklists. Normally, baby stores provide these checklists as a guide on items to purchase before a new baby arrives.
Over to You!
We have baby activity gym suppliers that ship globally and have been verified as safe and legitimate. You can access them instantly here in our directory.
Let us know if you're selling baby activity gyms online and share your success story with us! Also, please feel free to leave your comments below and let us know if we've missed something.
Disclaimer: The information published here is strictly for informational purposes. All above items are only suggestions for possible products which we believe will sell favorably, and this article should be used as a guide only. At the time of writing, all above products were researched using methods recommended by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.
Read more: salehoo.com