Countering 4 “myths” of tech stack dysfunction: shrinkage, martech, shadow IT, and utilization
[ad_1] Why let data get in the way of a good narrative? Tech stacks are going to shrink...
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Category: Marketing Software
Composability is by now everywhere in martech these days, you just may perhaps not recognize it (which is a excellent thing)
[ad_1] These days, I have been excitedly speaking about “composability” as a key new development...
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The vital place of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat
[ad_1] A couple weeks ago, an inner memo from Google (or so it was claimed) was leaked that...
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2023 Advertising and marketing Technological know-how Landscape Supergraphic: 11,038 remedies searchable on martechmap.com
[ad_1] Delighted #MartechDay to you! Today during our digital Very best of Breed Advertising...
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36 illustrated and insightful martech stacks from the 2023 Stackie Awards
[ad_1] I hope you had a wonderful #MartechDay yesterday. It’s one day a year — the first Tuesday...
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Exploring the 2nd order effects of generative AI in marketing and martech
[ad_1] What an amazing time to be working in marketing and martech! Our entire industry is...
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How huge is your tech stack, really? Here’s the most current knowledge…
[ad_1] It is springtime, in the Northern hemisphere, and tech stacks are blooming. Zylo, a SaaS...
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Holy $#!&, two major martech disruptions just collided together: AI and composability
[ad_1] At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the...
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The potential of martech apps is going on in SMB and the mid-industry. This is why.
[ad_1] We’re hectic working on the 2023 version of the martech landscape (interactive edition at...
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Composability and utilization-based mostly pricing go hand-in-hand for martech purposes
[ad_1] Martech software program corporations — and SaaS distributors in standard — have numerous...
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2023 will be a chaotic year for martech, yet the start of a massive wave of growth
[ad_1] I’m going to start the year with a controversial prediction: we are at the beginning of a...
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You can now filter the 10,000+ martech landscape by earnings, measurement, age and G2 ratings
[ad_1] In today’s virtual occasion Martech for 2023: The (Definitely) Major Photo — comprehensive...
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