Category: McKinsey

Gen Z Marketing: What You Need to Know (Charts Included)

by Cindy Donovan | Apr 7, 2023 | Affiliate Marketing, Audience, Customer, eMarketer, Gen Z, Marketing, McKinsey, Pew Research, Purchase, Social Media | 0 |

[ad_1] Do you understand who Gen Z is and the impact they have on your marketing? Have you noticed...

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AMG Author Interview – Mark Schaefer, Belonging To The Brand: Why Community Is The Last Great Marketing Strategy

by Cindy Donovan | Feb 27, 2023 | Affiliate Marketing, Audience, Belonging to the Brand, Boss Mom, brand, Branding, Community, edelman, Fan, Mark Schaefer, Marketing, McKinsey, Small Business, trust | 0 |

[ad_1] Heidi Cohen interviews Mark Schaefer New Book: Belonging To The Brand: Why Community Is The...

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The New B2B Purchase Process: What You Need To Know Now [Research]

by Cindy Donovan | Oct 17, 2022 | Affiliate Marketing, B2B, B2B Marketing, Binet, Branding, Brent Adamson, edelman, Forrester, Gartner, Hybrid Sales, Marketing, McKinsey, Omnichannel, Onboarding, personalization, Purchase Process, Retention, Sales Enablement | 0 |

[ad_1] Do you know the B2B Purchase Process has changed? Or, does most of your marketing budget...

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