Top 10 List Building Mistakes

Top 10 List Building Mistakes

You’ve probably heard the saying, “The money is in the list.”

This is one of the most popular saying in the world of business, and it’s absolutely true. Content may be king, but the list is the Supreme Chancellor.

The fact is, having a list is far more important than having a large fan base on Facebook, a lot of traffic on your blog, or a lot of followers on Twitter. List subscribers are people you can reach at any time. You don’t have to get them to be on Facebook, Twitter or your blog. You only have to get them to open their email, which is something most people do at least once per day.

On average, each email subscriber you get can make you approximately $1 per month. That means if you have 100 subscribers, you could make $100 per month. 1,000 subscribers could make you $1,000 per month. This isn’t a hard and fast rule, but it’s a good general guideline. It could be less, but it could be much more depending on your niche, your offers, and how you treat your list.

In this guide, you’re going to learn about some of the biggest mistakes people make when building a list and marketing to that list, and how you can avoid making these killer mistakes in your own campaigns.

building email list

Mistake #1

Waiting to Build a List

You may think that because your website or blog is only getting a handful of visitors that you shouldn’t bother trying to build your list yet.

Wrong!

No matter how much traffic you have, even if it’s one visitor, it’s never too early to start trying to build your list. You never know when that one person who would buy absolutely everything you promote might come along, so it’s a good idea to get up a squeeze page and a lead magnet and start trying to gather subscribers immediately.

Let’s say you decide to wait until you are getting 1,000 unique visitors per day to start building your list. And let’s say it takes you a full year, 365 days, to reach that point. And let’s say you got an average of 100 visitors each day before that point. And let’s say that your squeeze page would have converted 10% of those people to subscribers.

10% of 100 visitors per day (10) x 365 days = 3,650 subscribers

Remember how I mentioned that the average subscriber is worth $1 per month? That’s $3,650 per month worth of income you could be missing out on! This is just a simple example, but you can see my point, right?

Mistake #2

Bad Lead Magnets

A lead magnet, in case you’re not aware, is whatever you’re giving away as an incentive to get people to join your list. This might be a free video, a report, an eBook, a multi-day email course, or perhaps just a free coupon or discount offer.

A lot of people make the mistake of thinking they can throw together a 5-page report that offers very little real value. While it may work to get people to join your list, it isn’t going to benefit you much for the long term.

Why?

Because your lead magnet isn’t only to get people to join your list. It’s also a preview of what you know. It’s a preview of what kind of valuable things you might offer in the future. It lets people know you’re an expert in your field.

Your lead magnet should actually be of such high quality that people would be willing to pay for it. The higher the quality, the more people will want to buy whatever you offer for sale later, because they will automatically think, “If the freebie is this great, the paid stuff must be freaking incredible!”

Mistake #3

Bad Squeeze Pages

A bad squeeze page is going to kill your list building efforts faster than anything else. If your squeeze page is poorly constructed, you could be losing out on a very large number of subscribers.

Let’s look at the example from the previous section. Those 3,650 subscribers would be half that (only 1825) if your squeeze page converted at 5% instead of 10%. That’s potentially a difference of getting $1,850 on average per month instead of $3,650 per month!

You probably won’t come up with a perfect squeeze page right off the bat. It might take testing several iterations before you come up with the right version. But you can use A/B split testing to determine which version converts best for you. You could even send some paid traffic to your squeeze page iterations to test them before you start using them.

I’m sorry that there’s no one be-all, end-all squeeze page example I can give you that is guaranteed to work in any niche. Different markets will respond better to different tactics. That’s why you should test different styles, different headlines, different images, different colors, even different lead magnets until you get a squeeze page that converts well.

Mistake #4

No Autoresponder Sequence

Okay, so let’s say you have built a list of several hundred (or thousand) people. Now what?

If you’re not using an autoresponder sequence, you’re really missing out on a lot of potential from your list. The reason for this is that you want to keep your list warm until you’re ready to send out your next offer.

What do I mean by warm?

Well, let’s say you join an email list to get a free report. You read the report and like it, but you don’t get any emails from this marketer for several weeks. Then suddenly you get an email selling something.

You may have forgotten who this person is. You may not immediately remember that free report you got, or where it came from. Now suddenly this person seems like a spammer. You hate spam, so you just click the “spam” tag in your email and you don’t get any emails from that person anymore.

Do you want this to happen to you? No? Then keep your list warm by using an autoresponder to send them interesting, valuable emails every few days for a while after they join to keep them warm.

Mistake #5

Using the Wrong Service

Did you know that the autoresponder service you use can make a huge difference to the success of your email marketing?

Some email services have taken measures to ensure their emails are whitelisted by a lot of the major email providers and ISPs. What this means is that your emails are a lot less likely to be marked as spam, which means your emails will be seen and read by more people.

The one thing you should not do is to use one of those scripts that run on your own server. Just don’t do it! You won’t have the automatic whitelist power that a good email service provider has, and you’ll potentially be the target of spam complaints that could get your hosting account shut down or even get your domain name taken away!

If you’re using a good autoresponder service, they would field many of the spam complaints. (And you will get them no matter what you do. People may forget who you are, or they will try to unsubscribe and make a mistake and they’ll think you’re continuing to email them on purpose, or they’re just jerks.) A good autoresponder service would be able to be your advocate, because they have many anti-spam measures in place to protect themselves, and that also protects you.

Mistake #6

Not Tracking Results

This is a mistake even some major marketers make, and it’s a big one. If you aren’t tracking your results, you could be missing out big time.

Most email services provide metrics. These metrics are there for a reason. They give you extremely valuable information that can tell you how well you’re doing with your email promotions.

Some of the information you may get from your email provider includes:

  • Received Rate – The total number of subscribers who got your email (or at least the total number of messages sent)
  • Opens – The total number of people who opened your email
  • Read Percentage – The percentage of people who read your message
  • Clickthroughs – The number of people who clicked the link in your email

Metrics such as these will tell you a lot. Your open rate will tell you whether your subject line worked to get people interested. Your clickthroughs will tell you how well you did writing the email copy.

Don’t ignore these metrics, as they can help you improve your results considerably!

Mistake #7

Over-Hyping the Subject Line

The last thing you want to do is over-hype your subject line, because it will only make people automatically think your message is spam. Or even worse, they won’t believe the hype and they’ll think you’re a liar or a scammer.

Take a look at these subjects:

Lose 6 Pounds Overnight? Yes, It’s Possible With NO Dieting!

Brand New Weight Loss Method Shows Promise

The first subject line is probably going to make most people think, “Yeah, right.” There’s no way someone could lose 6 pounds overnight, right? Even if it were possible, the average person would not believe it.

The second subject line is much more believable. It may not be as “exciting”, but it’s much more honest and will probably not upset people the way the first one might.

Mistake #8

Promotion Only Emails

Every single email you send should offer some sort of value to your subscribers. Even promotional mails should be of value in some way.

You may think, “But the product I’m promoting is incredibly valuable!”

That may be true, but if you’re not offering some sort of added value, you may end up upsetting your subscribers. At the very least, you will eventually end up alienating people, because they will stop opening your messages.

Instead, give your subscribers a lot of value. Send them valuable information for free on a regular basis. Interact with them. Don’t use noreply@yourdomain.com as your return email address, because you want to respond when a subscriber emails you! This builds loyalty.

Whenever you send an email, add value. Here are some ideas:

  • Offer a discount or rebate of whatever you’re promoting
  • Offer a bonus to anyone who buys through your affiliate link
  • Offer a how-to-use-it report to anyone who buys
  • Make a video review of the product

Whatever you do, don’t just send a promotion!

Mistake #9

Not Using Text

There’s a new trend in email marketing these days to use tons of graphics and completely ignore the text side of things. The trouble is, a lot of people can’t stand graphical emails. Sometimes they won’t pay any attention to them if they are all graphics, or they will get confused and not understand where to click to get more information.

This is why you should always include some plain text for those people. At the very least, be sure you have at least one recognizable text link for people who look for text to click.

Your call to action should always include text. You might think a huge red flashing animated button that says “Click Here!” would be the option that would get the most clicks, and you might be right. But then again, it could be that small, innocuous text link that gets more results.

Just in case, be sure to include the text link alternative. That way, all your bases are covered, and you’ll find that you’ll get a better CTR because you have both options included.

Mistake #10

Mailing Too Often or Too Little

Finding the right frequency to email your list can be tricky, but in general you want to email them anywhere from 2-5 times per week. Anything less than that and you risk them forgetting who you are. Anything more than that and they are likely to unsubscribe because they will think you’re spamming them to death.

* Every time you send out an email, watch your unsubscribe rate.

If you notice a significant increase in unsubscribes after a particular mailing, you might want to decrease the number of times you email your list. (Unless of course there’s another reason you can pinpoint for the unsubscribes, such as emailing about something controversial.)

If you notice that not many people are clicking your links or opening your emails, it might be because they don’t know who you are. In this case, temporarily increase the number of emails you send each week.

This all goes back to metrics. Pay attention to all of your metrics every time you send out a message. These metrics will let you figure out what you might be doing wrong so you can increase the effectiveness of all of your email marketing campaigns.

Conclusion

building email listRemember, it’s never too late (or too early) to start building an email list. The best time to start, if you haven’t already, is now!

  • Not tomorrow.
  • Not next week.
  • Not “someday.”
  • Now!

Every day you wait is potentially several subscribers you lose forever. Those people may never cross your path online again. Isn’t it better to get those people on your list while you have the chance?

Be careful with your email marketing efforts, because once you alienate a subscriber, they’re gone for good. They’ll hit that “unsubscribe” link, and you’ll probably never hear from them again.

As long as you avoid the mistakes outlined in this guide, you’ll probably find a lot of success with email marketing. Ultimately, if you treat your list like gold, they’ll bring you lots of gold!

Good luck!

Read Later - DOWNLOAD THIS POST AS PDF >> Click...
List Segmentation Tips For Internet Marketers

List Segmentation Tips For Internet Marketers

While it’s very easy to make money in email marketing, it’s even easier when you know exactly how to take advantage of powerful tools that will instantly bolster your ability to make money with your emails (and these are the same tools that are used by the most successful email marketers).

With just one powerful technique, you’ll be able to maximize the value of every email you deliver, while making sure that your email open rates and click-through rates instantly soar – List Segmentation

You see, in order to build a successful mailing list, you need to be able to send the right emails to the right people. It’s like ‘match-up’ where you are able to send highly tailored emails to people who have indicated that they are most interested in certain topics.

And when it comes to maximizing your email marketing profits, the only way you can do that is by knowing your audience. It’s important in every aspect of business, but never as important as it is in email marketing because with so many spam filters and easy “opt out” options, you need to make sure that you are creating the kind of emails that your subscribers want and are ultimately going to respond to.

Fail to do this and your email campaigns will never be profitable.

This is where “list segmentation” comes into play and it’s a tremendously valuable tool at boosting the value of every subscriber, even if you have a very small mailing list!

You see, list segmentation is about a lot more than just booting out deadbeat subscribers and sending messages to your most active buyers. It can also help with everything from crafting carefully customized emails that are targeted to boost the response rates right down to targeting specific groups of people with tailored offers and promotions that will yield the highest response possible.

By segmenting your lists, you are no longer shooting in the dark. You aren’t fumbling through a mailing list blindly trying to feel your way around, making countless errors along the way.

With list segmentation, you’re making the job much easier while boosting the value of every campaign. You are getting to know your audience, and delivering exactly what they want most.


So, where do you begin? How can you learn the powerful tactics to effectively segmenting your mailing list for maximum profits and visibility?

In this special report, you’re going to discover the most effective methods to segmenting your lists right from day 1 (starting with your very first subscriber), and if you’ve already built up a mailing list I’ll show you exactly how to maximize the value of existing subscribers while skyrocketing your income with high-response campaigns and well-received broadcasts.

And through the process not only will you be able to make more money from every email you send out, but you’ll also learn to understand your audience better and to really connect with your target market.

After all, the easiest way to build successful products and campaigns is by knowing the customers that they are being marketed to.

So let’s get started!

Uncovering High Value Customers

list segmentationOne of the most important things that list segmentation can do is help you identify your very best customers – in other words, those who buy most often, spend the most money, and are most responsive to your broadcasts and messages.

It’s always important to reward those who buy from you regularly and who have proven to be loyal customers. By identifying who on your list spends the most money, you’ll be able to offer them rewards and incentives, discounts, etc. that other list members don’t receive. In other words, you are making them feel appreciated just for being loyal and in turn, they will continue to do so.

For example, you could segment your list so that anyone who spent at least $100 in the last year would be included in a specific broadcast. Those people might then receive a 50% discount coupon on your newest product (or some other limited & exclusive offer), and you could specifically tell those buyers the coupon is only for your “best customers”. That would make them feel like they made the right decision spending their money with you while making some extra money from the sale!

Your best customers should always be treated like kings. This is a very easy way to make sure you are doing that. By sending them regular thank you gifts and letting them know they are receiving these “exclusive offers” because they bought something recently or they read your emails often, it will make them even more likely to buy from you and read your emails in the future.

In addition to spoiling your best customers, you may also want to create special products or private deals specifically for them that you wouldn’t otherwise offer. Perhaps something like a one-on-one mentoring course, private discount on training, or a product that is highly limited in sales that only your “best customers” get a chance to purchase. This is another way to ensure they stay happy and keep buying from you!

Deadbeat Subscribers

list segmentationAnother great way to segment lists is by determining who on your list is a deadbeat subscriber. What exactly is a deadbeat subscriber, you might ask?

A deadbeat subscriber is someone who has demonstrated a total lack of interest. He or she has not made a purchase from you, he/she rarely (or never) opens your emails, he/she has not responded to any of your free offers, etc. In other words, he/she may as well not be on your list at all. They are completely unresponsive.

You may wonder why you should even bother segmenting these people. After all, they aren’t hurting anything, right?

Well, yes and no. The fact is, subscribers cost money. Most email service providers’ charge you based on how many subscribers you have. Let’s say every 1,000 members costs an extra $5 per month. Having an extra 20,000 deadbeat subscribers on your list would cost you $100 per month! That’s no small chunk of change, especially when it’s all for nothing. These people will never respond to your offers, they simply aren’t interested – and so they should be quickly removed from your list.

But before you zap them forever there is something you could do as a “last resort effort” to ensure that they are not interested in your offers.
Send the “deadbeat” group a message by segmenting who hasn’t responded to offers in the past and notify them that they will be removed in the future.

That message could be a simply warning that he/she could be removed from your list and miss valuable offers because they haven’t demonstrated interest. Your message could also include be some kind of incentive such as, “Hey {NAME}, I noticed you haven’t bought anything through my newsletter in a while, so I thought I’d take the time to offer you this 50% off coupon.”

This could turn deadbeats into valuable list members, or at the very least, save you some money by purging them.

Using Segmentation Features

list segmentationThere are many different ways to segment your lists so that you’re able to “divide and conquer” your subscribers while being able to better understand what they are most interested in.

Different methods of list segmentation will be more effective than others depending on what your qualifiers are. For example, age segmentation would more valuable and important to someone marketing to seniors or college students than to someone selling weight loss products.

It’s up to you to decide which segmentations will work best for your subscriber list, but it’s important to always test different types of filters so that you can begin to group subscribers based on the demographics that make it easier for you to target.

Here are some various types of segmentation you might want to use, and a little bit of information about why each one could be useful:

  1. Gender – Segmenting by gender could be extremely useful if your products are mostly useful or of interest to one gender. It can also be helpful if you have a different version of your products for different genders, or if you want to promote gender-specific affiliate products. Additionally, it could be helpful if you promote a product that might offend or alienate one gender.
  1. Age – Age segmentation is especially useful if you’re marketing to a very specific age-related group. For example, if you’re marketing to high school or college students or seniors, you might want to segment your list according to age.
  1. Employment Status – Segmenting by employment status is especially useful if you sell products geared toward business and employment. For example, you might want to send emails about a resume-writing guide to those who are currently unemployed.
  1. Geographic Location – Segmenting by location can be beneficial if you have different versions of your product for different languages. It could also be very important if your product only applies to people who live in a certain area, or is more beneficial to people who live in certain places.
  1. Purchase History – Purchase history is one of the most useful segmentation types, because it can let you know if a subscriber is a “deadbeat” or not. A deadbeat subscriber is someone who has not made a purchase from you within a specific length of time. You can either remove those people from your lists, or you can tailor your promotions specifically to them in order to potentially increase response.
  1. Purchases – You can also segment by what they purchased, how much they spend, how often they bought from you, etc. By segmenting this way, you can send certain promotions to people who spend the most or least, those who buy rarely or often, or those who buy specific items.
  1. Relationship Status – If you sell products that relate to dating or relationships, this type of segmentation could be extremely vital. For example, you might not want to send an ad for “how to get your ex back” to someone who is married, because it might damage their current relationship if their partner sees it and thinks they’ve requested the information. And if someone is single, they probably won’t be interested in a product about how to keep a marriage happy.
  1. Abandoned Shopping Carts – If your list works with your ecommerce system, you may even be able to segment your list according to people who have abandoned their purchases. It’s been discovered that up to half of all ecommerce transactions are abandoned before the sale is completed. If you segment these people, you can send them a message tailored to asking them why they abandoned their purchase and what you can do to get them to complete it.
  1. Read History – If you segment your list according to who actually opens your emails and reads them most often, you can reward those who loyally open your messages most often with special incentives. Then you can tell those who rarely read your messages what they’re missing out on by not reading them!

As you segment your lists, remember that these factors can change. You probably won’t have a way to allow your subscribers to update their information in your system, so someone who is single when they subscribe could get married, and someone who is unemployed when they subscribe could get a job.

Still, segmentation is extremely useful in many ways. It will allow you all kinds of ways to improve your list’s responsiveness, from sending the right messages to the right people, to removing deadbeats and tailoring messages to specific groups.

Maximizing Response Rates

There are many ways to get more from your list, including increasing open/read rates, increasing sales, etc. In this section, you’ll learn some valuable ways to increase the overall profitability and responsiveness of your list.

A/B Split Testing

One thing most people neglect to do is to use A/B split testing to find out which offers generate the best response and gain the most exposure so you can duplicate it again in the future. Part of segmentation is splitting people into multiple groups in order to test various offers and ad types.

Some email services have this testing built right into their system. In this case, it’s very easy to use split testing in order to find out which version of a message or offer gets the best response.

If you don’t have this option built in, you can use a separate split testing software and simply segment your list and send one version out to each segment.

Changing your Offers & Messages

If your messages aren’t getting a good response in general, you may want to tweak your offers and messages to get a better response. Split testing will help you figure out which versions perform best, but how you change your messages or offers is purely up to you.

If people aren’t opening your messages often, you should work on your subjects. Don’t use anything that could be misleading, such as “You’ve received a payment”, or “Personal message from me.” This will upset people and you’re likely to see your unsubscribe rates shoot through the roof.

Instead, use subjects that are intriguing enough on their own to get people to open your message without resorting to anything misleading.

Mailing More or Less Often

How often you mail is often as important as what you mail when it comes to getting people to open and read your messages. If you don’t mail often enough, people will forget who you are or that they opted in to receive your messages. If you mail too often, people will get upset, tune you out, unsubscribe, or even start reporting your messages as spam.

Finding a good balance may be tricky, but as a rule, you should never mail more often than every couple of days unless a major promotion is going on, and even then don’t mail more than once per day.

Ideally, you don’t want to go longer than a week or two without mailing your list, either. You want to keep them “warmed up”.

Offering More Incentives

The more often you give your subscribers special incentives, the more often they will open, read and respond to your emails. They will even come to look forward to your messages, because they’ll know they could be getting something special anytime they do.

Here are some ideas for incentives:

  • Deep discounts on your products
  • Free reports, videos, or other freebies
  • Articles, tips and advice
  • Offers only for list members (not the general public)

Holding Contests

One great way to get more people to read your emails is to hold regular contests in which you give away prizes. You can send out emails to announce the contest, remind people of contest deadlines, update the contest, and announce winners.

Some things you could give away:

  • Discount codes for your products
  • Free copies of your products
  • Gift cards to popular online merchants

You can also add a social element to your contests. You can give subscribers additional entries into the contest if they share a link to the contest via Facebook, Twitter and other social media sites. Each share gets them additional entries.

Ask What Subscribers Want

One quick and easy way to get a boost from your subscribers is to outright ask them what they’re looking for. You can set up a survey at a place like SurveyMonkey.com to ask subscribers what they are looking for. This could be questions about what type of training they are seeking, what format they want things in, etc.

Here are some survey ideas:

  • What kind of training or help do you need?
  • Do you prefer video or written training?
  • How much would you pay for this?
  • What is the most difficult thing you struggle with in (niche)?

Customize Messages

There are endless ways to customize your email messages in order to increase response, but the sad fact is that many people neglect to use even the simplest customization or personalization.

Most people know how to insert the subscriber’s name into the body of their email, but did you know you can also typically insert their name into the subject, as well? That grabs a lot of attention quickly.

Boosting Profits With Follow Ups

list segmentationThere is another very important reason why segmenting your lists directly impacts sales and overall profits. By being able to target specific buyer groups you can reach out with a series or “product related” services and offers including:

  • Offer support and “extended licensing” on specific products.
  • Obtain valuable feedback and reviews for specific products.
  • Follow up with additional “upgrades relevant to the product.
  • Offer auxiliary components that enhance existing products.
  • Promote similar products and make money in affiliate marketing.

And much more… all just by knowing who bought what.
By carefully segmenting your mailing lists, you will be able to create additional offers designed only for those who have already purchased from you as well, while working towards developing a relationship with new subscribers and prospects that have yet to make a purchase or respond to an offer.
Segmentation enables you to connect with your subscribers and know exactly where people are in your sales funnel.
– Who has yet to respond to an offer?
– Who has yet to purchase a product from you?
– Who just recently purchased from you?
– Who may need a bit of help deciding which product to buy?
– How many times has a subscriber clicked an offer but never purchased?
For example, you could create a number of auxiliary components that compliment your main service or product, further extending your upsell and backend system, and you set up your mailing list to automatically email these new offers to paying customers.
Since both groups of subscribers are in two different places in your sales funnel, it’s important that you are able to specifically target each group separately, as they will both be interested in different offers at different times.

Throw the right product out at the wrong time and your campaigns will suffer, but pushing the right product at the right time to the right buyer will guarantee success!
Those who have already purchased your core product will be interested in additional (relevant) offers, perhaps new versions or upgrades while your new subscribers who are still in the process of deciding to purchase your main product aren’t bothered with the same offers because they aren’t quite ready for them yet.
One way to easily segment your lists is by using built-in automated filters to move subscribers from one group to another. You can set the parameters based on many different things, including response rate, open rate, how long they’ve been a subscriber etc – and organize your contacts easily.

For example, in order to segment your lists, moving those who purchase your products to a “buyers list”, you can set up a secondary opt-in form on your products download page requesting that customers sign up to receive new updates, upgrades, or important emails regarding any changes to your product.

Customers who have invested money in your product are naturally going to subscribe to this list because they want to make sure that they get the most out of the product they paid for and that they aren’t missing out on important notices or critical updates.
Segmenting your lists will also help you improve your subscriber retention rates by helping you target each and every subscriber individually based on what they are most interested in, ensuring that your mailing list stays relevant to each group. Much better than having to send out one random broadcast to your entire mailing list, running the risk that you are promoting to a customer who has already purchased your product or is simply not interested in that particular promotion!
Know your audience through list segmentation and you’ll never struggle to make money in email marketing again!

Read Later - DOWNLOAD THIS POST AS PDF >> Click...
How to Start Using Mobile Marketing to Your Advantage

How to Start Using Mobile Marketing to Your Advantage

Get your thumbs ready because I’m sure you’ll want to text some of the insights below to your team.

I’ll even give you enough reasons to use all the money-related emojis your mobile keyboard can handle and give you some hands-on strategies to successfully using mobile marketing in your online business

using mobile marketingSo, here’s the deal…

The iPhone was released almost 10 years ago, and let’s face it, the world was an entirely different place back then. The Snapchat puppy filter that’s now part of a generation’s culture didn’t exist back then even in the mind of the chat company’s creator, who at the time Steve Jobs was introducing the iPhone, was only 17 y.o. To create a video was something only big companies could afford.

Creating digital products was difficult and expensive, and people were stuck to their desks, struggling to keep their sanity during a dull 9 to 5 job. There were no on-demand services, no tech unicorns, but only a handful of startups, and no gig economy.

Well, now let’s snap back to the present, where 2.4 billion people will use a smartphone this year

That’s 250 million more than in 2016.

Our phones have cameras so good you can make a movie for the big cinema screen using them. A few dollars can buy you the skills of talented freelancers from thousands of miles away. You can broadcast your message for free to hundreds, thousands, even millions of people from your phone. You can manage your team, handle clients, launch products, create content, and do epic stuff, in general, from a small device in your bag or pocket.

With 87% of people always having their mobile phones by their side, do you dare to go about your business without a mobile marketing strategy? That’s kind of insane…

using mobile marketing

Using Mobile Marketing In ANY Niche Is Becoming the Most Important Side of Marketing

It does, and that brings both headaches and great opportunities. Think of it as a blessing in disguise. You very well might be among those of us who have to take advantage of mobile marketing to stay on top of the game, but that also means we’ll be ready to help others do it when this wave of the future will also hit their niche. Oh, can’t you hear the sound of money pouring in?

Mobile marketing is basically multi-channel marketing. Or to be more exact, multi-channel marketing with a twist. What your strategy needs to excel at is keeping things simple. On a mobile phone, people only pay attention to the things that are interesting and engaging.

So you might be wondering, how exactly should you start getting your mobile marketing ducks in a row? Well, here are 7 steps for you to share with your team and friends:

using mobile marketing

#1 Optimise Your Websites for Mobile Traffic

This tip shouldn’t surprise you. According to real-time analytics company DeviceAtlas, 37% of all website visits are made from smartphones. For some time now, more people use their phones to search for information and products than their desktops in many countries around the world.

Google worked hard to make a mobile-first index a reality. Their plan? To use it to serve users listings for both mobile and desktop websites. In this context, having a high-quality mobile website or a responsive design will help you get a better ranking.

A key aspect in optimising for mobile is to use shortcuts to help users access the content. So use plenty of go-to buttons and links to speed up the process of finding what they came for, but make sure you do keep as much content on your mobile website as you do on the one for desktops.

Also, if users have to interact with your content to access what they want, keep in mind that you should adapt these interactions to what they can easily do using the small keyboard and touch screen on their smartphones.

 #2 Take Micro Moments into Account

Simply put, micro-moments are a new consumer behaviour. Because the mobile phone is always with you, whenever you want to do / know / find something you just type it into your phone. Google defines these micro-moments as the behaviour at the intersection between intent, context, and immediacy. E.g. you are out for a walk and you see someone carrying a cool, deliciously looking cup of coffee, and you immediately search on your phone for the brand name you noticed to see where the coffee shop is located. You turn to your mobile phone to provide you with the information you need to take action.

You can take advantage of this new consumer behaviour by anticipating the various micro-moments related to your niche, providing users with the answers they were looking for, and being quick in doing so. These things, translated from Googlese to plain English, mean having a website that loads fast and running mobile search ads or uploading how-to YouTube videos to put your product in front of users when they’re most interested to find out more and buy.

#3 Go for Video and Snackable Content

You’re checking your phone when you’re in the waiting room, while commuting, walking the dog or during any other activity that’s not totally epic. So does everybody. The best type of content to consume during these Facebook scrolling, Instagram checking, Twitter lurking times is something easy to digest that can teach you something, entertain you, or amaze the heck out of you. Think of BuzzFeed’s Tasty videos.

They’re short. They teach you something. They are fun. They are worth sharing. It’s no wonder they have videos that got over 100 million views each just on Facebook.

This type of snackable content is just perfect for being played on a mobile device, and it’s also really cheap to film and edit. You don’t even have to do videos of that’s not what floats your boat, you can do slideshows, quizzes, photo albums, and anything else you think might be interesting and easy to consume in 2 minutes max.

Another thing worth mentioning is that video views (especially on Facebook) are so cheap now that marketers don’t even take them into consideration. Views aren’t a metric anymore. It’s so easy to produce video content and promote it on a huge social network like Facebook, that people access on their mobiles, that they only bother to look at the business impact of a video. For example, in some parts of the world, $3,000 is enough to get a video seen by 4.5-5 million people in your target group. Make the video interesting and you can successfully launch a brand new product in a market, reaching far more people than using TV advertising, for only a fraction of the cost.

#4 Run Your Ads on Social Media Platforms Targeting Mobile Users

It’s no secret that 89% of the time people spend with their eyes glued to their mobile phones’ screens is inside apps. Well, also unsurprisingly, the apps people spend most time using are social media platforms and chat apps. That’s why all major social networks (and soon the chat apps) are letting small businesses and big brands alike target consumers based on a wide range of factors, making sure the offers are relevant and timely.

using mobile marketing
#5 If You Launched an App, Have an mCRM Strategy

People like apps because they offer them a frictionless experience and makes it easier for them to access the content they want. If you’ve taken the step to create a mobile app for your business or your business is in fact an app, you should know that your competitors might have an mCRM strategy in place already.

Successful apps aren’t common. At all. Just think about it. The average person downloads 9 apps per month, but then only 7.5% of app installs become retained users. More than 90% of app installs are done basically just so people would have something to delete afterwards. It can be because the app isn’t what they were looking for, or they feel the app is bugging them too often with push notifications (looking at you HUMAN!), or they simply forget they installed it and never use it.

This is where an mCRM strategy can help you retain the users you convinced to download your app and keep them willing to give you a glowing review. What you need to know is that your relationship with the users should be tracked and maintained across email and in-app messages, and also through push notifications for which you need to get people to opt-in if they’re using an iPhone. Out of the 3 channels for your mCRM efforts, the latter is the one giving people headaches, because your copy and the time you’re asking for permission need to be just right. On the iPhone, there’s no second shot at getting people to opt-in to receive push notifications from an app.

If you haven’t launched an app for your business, you’re probably not missing out. It’s great to just offer your potential clients an enjoyable experience accessing your content directly in their mobile browsers. If you don’t have to, there’s no need to struggle to make an app run properly and get enough downloads to make it worth the investment.

using mobile marketing

#6 Use SMS Marketing Like Your Life Depended on It

The life of your business might really depend on it. Let me tell you why… You see, there is nothing else besides SMS marketing to guarantee you such a ridiculously high open rate. SMS marketing results are simply ridiculously good. And how could they not be when it taps such a compelling human need brought upon humanity by mobile phones – the instant gratification of a scroll or swipe or tap? As soon as we hear the ding! or ping! or buzz! we NEED to see what we received.

That is what drives people, 97% of the time, to check a text message within 5 minutes after it was received. We can’t help but look what we received.

So, as I said, the life of your business might depend on collecting phone numbers on your website and any other way you can. Get people to opt-in for your text messages and it will be better than being able to whisper in their ear.

As marketers… using your website to grab the attention of people is getting harder all the time.  Text Deliver is a software that lets you get them engaged and KEEP them coming back, so you can take advantage of the 98% open rates that using mobile marketing brings – for literally any website/offer/page you want to bring people back to.

#7 Test Your Mobile Marketing Campaigns Before Going All In

When you finally finish work on that new info product you know it’s going to bring you a fortune, or you’re ready to start a campaign to build your list, and you know mobile is the way to go, do a soft launch first. Really.

Exactly because you put so much effort into something, you should be thoughtful of your effort. Don’t jump head first into a mobile marketing campaign, especially if it’s your first time. Do a soft launch first, like releasing your new product first in a smaller country than your target market, or somewhere where is cheaper to advertise.

A soft launch before the big one is a safe way to check for 3 key metrics for mobile marketing:

  1. Virality: Are people sharing your content, parts of your campaign, your app? Are they noticing, acting upon and talking about your product?
  2. Retention: Are people coming back? Are they open to being called back to your campaign or website? Are they leaving their contact details? Are they showing you they are finding value in what you’re selling?
  3. Conversion: Are people actually paying money for what you’re offering? Was your pitch convincing enough? How many of them are actually opening up their wallets?
No matter the results, it’s always better to know than to assume. An assumption might lose you… Click To Tweet

Well, I hope I’ve equipped you with enough insights and instilled you the curiosity to explore the subject further and transform your business. Smartphones aren’t going anywhere, and they’re constantly changing, making us change our behaviour with them. Don’t let the clients you deserve get snatched by your competitors!

How are you using mobile marketing on your websites?  In your business?  Do you have any resources you recommend and/or use regularly? Post them in the comments below!

How to ‘Find Your Voice’ When It Comes to Writing Marketing Emails

How to ‘Find Your Voice’ When It Comes to Writing Marketing Emails

Hello there, mate! Heya! Howdy, Y’all! Hello again, friends! Ughhh… Why is this so hard? Type these and ten dozen more variations, and you might still not find THE ONE that sounds just right.

Why’s the Universe making it so difficult, when it comes to writing marketing emails and be done with it?

I feel your pain. I know the struggle. I’ve had my share of days when I felt like throwing the computer out the window.

Like the optimist you know me to be, I’ve decided to turn that writer’s block induced anger into this little post.

I’ll go through everything you need to know to write good, fun emails people will want to open, read and click the hell out of, so props to you for stopping by this corner of the Internet on your way to puppy photos and contouring videos. It will be worth your time!

So, let’s start with something to get you to chillax about what’s next:

writing marketing emails

Why Are They Saying to Write as You Speak?

Let’s do a little detour. When writing marketing emails or any emails for that matter – it’s important to think about your branding.  The world of branding works with brand archetypes. Each brand has a human-like personality, with dominant traits that can be placed in different boxes (archetypes).

Fortunately.. if all of that is a bit confusing for you, you don’t need to worry too much.

Unlike a shampoo or chocolate brand, you don’t need a brand strategist to decide what your personality should be. You’ve been building your personality since the day you were born. People, unlike brands, are awesome like that, haha.

You can, of course, tweak bits of your online persona to boost your personal brand, but writing as you speak is the simplest way to sound the way it makes sense for you to sound.

I mean, think about it… If Gordon Ramsey would start his emails with “Aye, bro! whaddup?” and end them with “are you feelin’ me?”, people would think he’d switched out smashing things with his fist shouting “RAW!!!” with an accidental bump to the head… it just WOULDN’T fit with who he is at all.

Why Your Writing Style Matters

What makes things a bit trickier is that writing as you speak isn’t always enough to get the job done when you need to persuade your readers. This is where style comes into play.

Think of style as the way your writing clarifies who is the person writing to those reading the text. What is the relationship between the one doing the writing and those doing the reading? Are they friends? Are they on different authority levels?

Let’s look no further than this article you’re reading.

I wrote “props to you for stopping by this corner of the Internet on your way to puppy photos and contouring videos“. So, “props to you” isn’t formal writing, so I know my text will be read by friends, people I think are my peers and not by the bank loan officer.

I continue with “on your way to puppy photos and contouring videos” which can be interpreted as dismissive (you, the reader, don’t use the internet for important things) or as an inside joke (you, the reader, as the rest of us here, on this very page, already know that people are joking about the internet being filled with cute puppies and contouring tutorials). Of course, the second applies here.

If I were to write to someone who isn’t in on the contouring jokes, they might either feel insulted or just wouldn’t understand what I’m talking about. I know you are in on the joke. Contouring tutorials are so mainstream that even The Daily Show’s Trevor Noah is joking about them in his end-of-video message to YouTube viewers.

So, before you even start typing, ask yourself the following questions to determine what would the most impactful style be:

#1 What is my relationship with those receiving my email?

Example: They’re people who read my blog every day or they’re people that subscribed to my list but never received a message from me before… like, do they know about my love for bengal kittens yet?  Or is that still to be discovered…

#2 How do I want them to perceive my message?

Example: See it as a once-in-a-lifetime opportunity to get a great deal or a friendly announcement.  OK, last cat pic for now, but really – perception counts a lot when it comes to positioning and marketing yourself.

#3 What can I assume my audience already knows?

Example: They know I’m about to launch a new product or they’re up to speed with what my new product does and just wait for sale to finally start.

#4 What are they hoping to receive?

Example: If I promised to send them something in particular with my newest email, I should deliver on that.

#5 To whose messages might they compare mine to?

Example: Are they newbies in the IM world or they’re on everybody’s lists? Will they know if I’m using a swipe file?

#6 What do I want them to think and feel while reading my email?

Example: Think that they’re getting a great deal and feel happy that they’ll save a lot of money thanks to the early bird offer.

#7 What do I want them to do when they finished reading my email?

Example: Check out the article, visit the affiliate promotion or go and buy the product – or even just share my email with a friend.

#8 How can I incentivize them to act as I’d like them to?

Example: I’ll offer an extra 5% discount to anyone ordering in less than 24H.

#9 What phrases do I want them to remember from my email?

Example: Product benefits or testimonials.

#10 What words do I want them to use to describe my email?

Example: Fun, serious, energising, inspiring.

It’s OK to not have all the answers.

It’s sufficient to go through all the questions and have them running in the back of your head like a computer script. By doing so, when you’ll actually start writing, you’ll have this subconscious brief guiding you.

When writing marketing emails, your voice, and thus style, is basically made up of your choice for the language + tone combination.

The used language can be: simple, complex, fun, serious, playful, pretentious.

The used tone can be: personal, direct, confident, humble, skeptic, optimistic.

When you’re writing as you talk, this is usually an subconscious choice. If you want to be more persuasive than usual (think of a confession or a rant on your blog vs. selling your new product to your email list), you need to pay more attention to your choice or words.

The Start Writing Hack the Best Marketers Use

If you’ve read so far and you’re a bit concerned that I’m not addressing the elephant in the room – actually getting any writing done – don’t be. I mean, you’re special, but not that special that you’re the only person in the world procrastinating. Procrastination is so common that some of us don’t even realise we’re doing it. After all, procrastination manifests in many ways:

– looking for the perfect font for two hours,
– searching how others wrote similar emails for another two,
– looking for a better spell checker for yet another hour,
– redesigning a perfectly fine email template for two more hours.

So here’s how to get the actual writing done, and this is something the brilliant Mark Levy, writer of “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content” swears by:

Just start typing for 10 minutes with zero f***s given about correct spelling, grammar, or punctuation. Set your timer and start typing as fast as you can about whatever subject is important to you or about nothing at all. Type absolutely everything that passes through your head.

This is what’s called freewriting, and Levy says it kinda freaks out your internal editor, who can’t keep up with all the content volume and just gives up. And because this thinking-break-system we have is short-circuited like that, we’re able to access ideas we didn’t know we had, come up with powerful messages, describe concepts and situations more naturally, discover our authentic self.

Freewriting will help you start typing and get your creative juices flowing, getting you in the right mood to write your emails no matter how much you dread the task.

Write Drunk, Edit Sober

Don’t take this literally (LOL), but do know that many famous authors including Ernest Hemingway, are attributed a quote saying something along the lines of “sorry for the long letter, I didn’t have the time to write a shorter one” and that’s something everyone editing articles, ad copy, product pages etc. can relate to because it’s so, so true.

Editing takes time, because it takes the MEHs and turns them into WOWs. Click To Tweet

The way your first version of the text sounds like doesn’t matter. What the final, edited version sounds like matters. The editing process is where the magic happens, that’s where you treat sentences like puzzle pieces and you start rearranging them into something better.

Here’s an example of editing in action from a popular print article called “How to Write a Business Letter”, written in the ‘80s by Malcolm Forbes (yes, as in the FORBES magazine).

The same goes for swipe files. Don’t just delete something to fill in something else. Treat a swipe file as your first version of the email, edit it to make it better, to sound as if you wrote it.

A simple way to figure out what doesn’t sound like you, what’s not in tune with your style is to read it out loud. You’ll head all the phrases that you’d never use, and they’ll feel super strange. Replace them with phrases you have actually used in the past and repeat the reading out loud process, you’ll see a big change.

If you only have a few minute to edit the swipe files, make sure you at least change the salutation, the first paragraphs and the ending. That’s where most people would notice that something doesn’t sound right, because that’s where most of the relationship between the reader and the writer gets interpreted.

The No-So-Secret-Secret to Finding Your Voice

No matter how many resources you have available, the most important aspect of writing great emails that people are excited to receive is to imagine you’re writing to just one of them. You wouldn’t call Charlie from North Carolina “dear subscribers”. Write as if you’re writing to an old friend, and pick a different person each time to send a new email. You’ll get to shift your point of view a bit, and that will help you sound more authentic, and deliver better emails.

Remember that you’re putting in so your readers won’t have to, trying to decipher what you meant to say and what you’re expecting from them.

So keep it simple, keep it YOU – and just get writing!

Got any tips you’d like to share that really help with writing marketing emails and finding your voice?  Please share them in the comments below – and don’t forget to share this post with a friend too, thanks!!!

Copy My $2M Affiliate Email Sequence

Copy My $2M Affiliate Email Sequence

This is the affiliate email sequence I use for my product launches, which have grossed over $2M.  

Feel free to use it, make it your own, and make your product launch a HUGE success!

If you are new to Autoresponders and want some tips and strategies for email marketing, check out the masterclass article I wrote here.

I seriously LOVE my affiliates.

Newbie Note: Affiliate marketing is where you let other people to promote your products on your behalf, in exchange for a part of any sales they send you.

When releasing a digital product online, one of my favourite traffic sources available is affiliate traffic.

It’s basically the ‘product launchers wet dream‘ of website traffic for two major reasons.

  • Your focus can be more on the product launch itself, than on traffic generation
  • You don’t have to worry about paying them straight away (they only get paid if/when they make a sale)

The biggest benefit for me, is that I can basically hand the traffic side of the launch over to experts where their main focus is sending targeted traffic to affiliate offers.  They do this day in day out.

So it’s vital that you do what you can to provide a lot of benefits for your affiliate, by having a strong marketing funnel, a great selection of copy and paste affiliate tools – AND.. keep them engaged with an action packed, informative affiliate email sequence.

On your JV page (see an example of my Commission Sumo Affiliate page here, or Ultimate Banner Plugin JV page here) you need to have an optin form to capture leads of people interested in promoting your product when it goes live.

On that JV list I usually have ONE email lined up to go out automatically in the affiliate email sequence. If you want to see the full example, go and sign up to one of my JV lists above, basically I put all of the info in there they need at a glance. It’s a nice welcome touch, makes sure they are clear on what they need and have things ready when they need it.

The other emails, I send as broadcasts, not autoresponder messages – because then I can give more of a personal touch to the  affiliate email sequence with real time updates and information based on whatever is happening during the launch, testimonials from users etc.

Having an affiliate list is how you will build up momentum and if this is your first launch, it might be small, but keep at it – and stick to the sequence, so each release you do can keep growing in strength each time.

affiliate email sequence

Planning out your affiliate email sequence is especially useful one of two things happens ON launch:

1) Your launch is a raging success and you are too busy to think, breathe, eat and sleep, let alone come up with great stuff for email content to JV’s

2) Your launch is SLOW… and you need to get affiliates engaged, keep them engaged and give them a reason to mail.   If you DO have traffic and it’s converting poorly, ask some people who are supporting your launch for feedback on sales copy, angles, headlines etc. As long as you have a solid product and you’ve done your research etc. and know that it’s something people will want to buy – then the only thing left to do is sell it.

So, don’t be shy – get in FB groups, listen to any feedback objectively (try not to take it personally… listen to the message they are trying to say).. and make it better.

On either one of these situations, you should be mailing JV’s to get them first of all ready to promote – and secondly – when you go live, keep them mailing and remembering that YES! you do have a launch on.

Affiliates are your greatest resource when launching, because you only have to pay when a sale is made. They spend their time and use their resources to promote your sale (and they get paid for that of course, with sales from your product) – so treat them AWESOMELY and listen to any feedback they have for you.

Also – don’t feel like you need to have hundreds of affiliates supporting your launch. Obviously more is better, but if you can get a handful (even 3-5) people supporting it who REALLY believe in your product and your sales message and you have a strong marketing funnel in place, you can quite easily do a 5-6 or even 7 figure launch.

Here is the sequence I generally use when communicating with my affiliates:

Email #1- Is only applicable if you have done other launches. If this is your first launch, you can start from Email #2 and put more of your time and effort into recruitment strategies in the lead up to one week out, so you have people on your JV list to mail.

Email #1
When to send: one month out
What to send: launch announcement – let them know when the new product is coming out, so they could add it to their calendar and promotion schedule.

Email #2
When to send: one week out
What to send: launch info – tell them more about the product (niche, buyer profile, what will you do for the launch, where will the launch take place, etc.)

Email #3
When to send: 5 days out
What to send: sales letter preview – show affiliates a part of the product’s sales page copy, help them adapt the tone of their own materials, so it will be in tune with what you are selling.

Email #4
When to send: 3 days out
What to send: affiliate links – give access to affiliate links, a complete and detailed launch schedule, a way for affiliates to take advantage of early bird prices, etc.

Email #5
When to send: 2 days out
What to send: swipe files – offer affiliate access to swipe files, early bird deals, extra materials like additional graphics and videos, affiliate links, a reminder on the time of the launch.

Email #6
When to send: 1 day out
What to send: support resources – give affiliates ways of reaching out and access to FAQs, relink to extra materials, detailed schedule, affiliate links, etc.

Email #7
When to send: 3 hours out
What to send: launch countdown – give access to support resources, remind people the launch is happening.

Email #8
When to send: launch time
What to send: it’s happening now – announce that you are live.

Email #9
When to send: 12 hours in
What to send: good news – send a short update on sales and positive feedback received from those that got their hands on the product.

Email #10
When to send: 24 hours in
What to send: leaderboard – show a leaderboard 24 hours update, and thank your affiliates.

Email #11
When to send: each day after launch
What to send: updates – don’t stop emailing your affiliates with good news and stats to keep them engaged.

Keep in mind: Show your affiliates that people love your product and that it has the potential to make them money, but stick to the truth and keep them engaged with prizes, extra resources, giveaways.

Don’t be intimidated by the sequences, they’re simple tools designed to help you market your product effectively. Whatever question you might have, there is always an answer waiting to be shared, so don’t be afraid to ask for help. You can even do so down below, in the comments section.