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How to improve your email marketing strategy – in an unexpected way

How to improve your email marketing strategy – in an unexpected way

by Cindy Donovan | Email Marketing

Here is an exercise that can totally change your email marketing strategy for the coming year. The kicker is at the end, but stay with me, it is five minutes well spend. I have been helping email marketers for over ten years. Giving training and workshops, reviewing...
The Future of Email Marketing & Marketing Automation | 2020 edition

The Future of Email Marketing & Marketing Automation | 2020 edition

by Cindy Donovan | Email Marketing

Welcome to the future of email marketing and Marketing Automation with our 9th annual review of all email marketing trends and predictions. In this post you’ll find everything the industry today has to say about email marketing automation tomorrow… This year, future...
25+ experts’ email marketing strategy for BIG shopping events (like Black Fri-month)

25+ experts’ email marketing strategy for BIG shopping events (like Black Fri-month)

by Cindy Donovan | Email Marketing

Big shopping days like Black Friday are extremely popular and email marketing busiest times of the year! I asked 25+ email marketing experts and designers to give their best tips and strategy for email marketing during BIG shopping days like Black Friday. Black...
Want 5 to 10% more opens? – Do this: Email split testing results.

Want 5 to 10% more opens? – Do this: Email split testing results.

by Cindy Donovan | Email Marketing

For the relaunch of the emailmonday newsletter, I thought it was fun to do a email subjectline test and ask Marketers, which one they tought would win. This was done in a unique position: * The list wasn’t mailed in a long time so a complete chance to re-engage with...
Top ideas to reactivate your email list and re-engage your subscribers

Top ideas to reactivate your email list and re-engage your subscribers

by Cindy Donovan | Email Marketing

This story begins with a very embarrassing #fail I made with MY OWN newsletter. I made a Big mistake. What happened? Much like the plumber with leaky pipes…. I didn’t send out an email to my list for a very long time. And then, I did it again. It was bad. No… it was...
5 Secrets for Crafting Good Email Subject Lines That Clicks

5 Secrets for Crafting Good Email Subject Lines That Clicks

by Cindy Donovan | Email Marketing, Marketing, Offline Marketing, Training

You can have the biggest email list in the world, but if you can’t get your subscribers to open your emails, then it’s all for naught.  These could be customers just sitting there with their credit cards in hand, looking for something to buy when your email rolls in. ...
The Complete Overview to Crisis Email Marketing and the Coronavirus

The Complete Overview to Crisis Email Marketing and the Coronavirus

by Cindy Donovan | Email Marketing

With the current COVID-19 pandemic John Walsh and I put together an overview of the most helpful articles on email marketing, automation and messaging in crisis communication. We hope this helps marketers and business owners: * Firstly to adapt and get the right...
How to reactivate your email list and re-engage your subscribers

How to reactivate your email list and re-engage your subscribers

by Cindy Donovan | Email Marketing

This story is about the very embarrassing #fail I made with MY OWN newsletter I made a Big mistake. What happened? Much like the plumber with leaky pipes…. I didn’t send out an email to my list for a very long time. It was bad. No… it was terrible. and I feel like the...
Kinetic email provides much – needed boost to marketing campaigns

Kinetic email provides much – needed boost to marketing campaigns

by Cindy Donovan | Email Marketing

The volume of email being sent is growing at a rapid pace, that means consumers are wading through hundreds of emails on a daily basis. Combine that with the fact that most consumers spend just a few seconds looking at an email, and you see that marketers need to find...
The Future of Email Marketing & Marketing Automation | 2019 edition

The Future of Email Marketing & Marketing Automation | 2019 edition

by Cindy Donovan | Email Marketing

Come forth and step into our time machine to the future of email marketing and Marketing Automation with our 8th annual review of all email marketing trends and predictions. When we want to future-proof our digital marketing strategy, it is important to understand...
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