by Cindy Donovan | Email Marketing
With the current COVID-19 pandemic John Walsh and I put together an overview of the most helpful articles on email marketing, automation and messaging in crisis communication. We hope this helps marketers and business owners: * Firstly to adapt and get the right...
by Cindy Donovan | Email Marketing
This story is about the very embarrassing #fail I made with MY OWN newsletter I made a Big mistake. What happened? Much like the plumber with leaky pipes…. I didn’t send out an email to my list for a very long time. It was bad. No… it was terrible. and I feel like the...
by Cindy Donovan | Email Marketing
The volume of email being sent is growing at a rapid pace, that means consumers are wading through hundreds of emails on a daily basis. Combine that with the fact that most consumers spend just a few seconds looking at an email, and you see that marketers need to find...
by Cindy Donovan | Email Marketing
Come forth and step into our time machine to the future of email marketing and Marketing Automation with our 8th annual review of all email marketing trends and predictions. When we want to future-proof our digital marketing strategy, it is important to understand...
by Cindy Donovan | Email Marketing
This is an email newsletter that I worked on recently. It was our first real newsletter, so we did not have a lot of experience in email marketing. I would love to hear your feedback! The first goal was to get people who signed up for the newsletter without much...
by Cindy Donovan | Email Marketing
Spring is here! For some of us, spring means the return of warm weather, for others it signals a time to clean out the clutter or, a time for more outdoor activities. Successful marketers know that just as spring habits vary, so do seasonal buying patterns. Marketers...
by Cindy Donovan | Email Marketing
Email marketing remains a marketer’s most powerful tool. It not only produces an impressively high ROI, it’s also highly measurable. It’s not uncommon to hear people boast about high deliverability as one of these metrics. However what does that...
by Cindy Donovan | Email Marketing
Have you ever received an email campaign and you thought “Wow, this is really great!” ? Maybe it had a nice design, maybe a strong story, maybe it was very personal. Let me ask you another question, before I hop on to giving over a 150 email split test examples. Did...
by Cindy Donovan | Email Marketing
Come forth and walk into our time machine to the way forward for e-mail marketing and Marketing Automation with this eighth annual overview of all e-mail marketing trends and predictions. When you want to future-proofing your internet marketing strategy, you should...
by Cindy Donovan | Email Marketing
Oh yeah, it is something new around the corner there. Google AMP for email. The Verge: “Gmail will let you browse websites in your email with new AMP support” What does Google AMP for Email do? AMP for Email will make it possible to take simple actions (like booking a...
