by Cindy Donovan | Email Marketing
Oh yeah, it is something new around the corner there. Google AMP for email. The Verge: “Gmail will let you browse websites in your email with new AMP support” What does Google AMP for Email do? AMP for Email will make it possible to take simple actions (like booking a...
by Cindy Donovan | Email Marketing
Engagement matters. It matters to marketers and it matters to the consumer…but what is the most effective way to improve that engagement? We sat down with Marketing Expert, Liz McLemore to get her take on the top 5 marketing resolutions to improve your marketing...
by Cindy Donovan | Email Marketing, Marketing
Hello there, mate! Heya! Howdy, Y’all! Hello again, friends! Ughhh… Why is this so hard? Type these and ten dozen more variations, and you might still not find THE ONE that sounds just right. Why’s the Universe making it so difficult to just write...
by Cindy Donovan | Email Marketing
The volume of email being sent is growing at a rapid pace, that means consumers are wading through hundreds of emails on a daily basis. Combine that with the fact that most consumers spend just a few seconds looking at an email, and you see that marketers need to find...
by Cindy Donovan | Email Marketing
Email marketing remains a marketer’s most powerful tool. It not only produces an impressively high ROI, it’s also highly measurable. It’s not uncommon to hear people boast about high deliverability as one of these metrics. However what does that...
by Cindy Donovan | Email Marketing
As my colleague Jake Davis and I were planning this blog post, we had a lengthy conversation about what we were going to focus on. If you’ve experienced even one holiday season as a digital marketer, you know there’s a ton of crucial decisions to be made about your Q4...
by Cindy Donovan | Email Marketing
The top of the year is always a great time of reflection. As our team has been excitedly preparing for our first webinar of 2017, I’ve been able to reflect on the many changes I’ve seen happen internally and externally in the digital marketing landscape, especially...
by Cindy Donovan | Email Marketing
Verizon announced that they will be closing down their email business and migrating users to AOL over the next few months. With such an impending deadline it is important for email marketers to take action and consider the following steps to keep valuable email...
by Cindy Donovan | Email Marketing
Globalization affects retailers in a number of ways. Complying with commercial laws wherever they have brick-and-mortar stores is one such impact. Navigating through privacy rules that impact e-commerce efforts is another. There is one blind spot in particular that...
by Cindy Donovan | Email Marketing
Oh, how the time flies. We’re already into March of this young 2017, and as much as it pains me to say, it’s probably about time we begin thinking about Holiday 2017. But such is life, and if we have to do it, we might as well do it right. So how do we start to...
