Productboard not long ago commissioned Forrester Consulting to perform a new research, The Company Effect Of Investing In Product Management, that presents a deep examination of the relationship among higher merchandise financial investment and effectiveness – a very important investment decision in an increasingly uncertain macro setting.
The complete examine, out there here, consists of critical suggestions on earning product or service bets with bigger impact. Here’s some of that breakdown, by the numbers.
Superior practices equal Much better overall performance
Allocating methods to item management to establish better results is extra important than at any time just before, according to extra than 500 surveyed solution technique and product administration device/answer conclusion-makers, as component of a commissioned analyze carried out by Forrester Consulting on behalf of Productboard.
The analyze found that corporations with superior product or service management procedures are extra likely to exceed business enterprise-essential goals:
- 103% additional possible to successfully evolve the product or service portfolio
- 52% more probably to maximize consumer retention
- 36% extra most likely to reach revenue growth
It is also pretty much two times as probably that significant performing item companies are making use of a devoted merchandise management system, vs. other businesses.