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Raina Kumra is a serial entrepreneur with an outstanding observe history. When she sees a difficulty, she rolls her sleeves and works on a solution. Most just lately, she’s tackling the health and fitness crisis in her very own way.
Nursing her daughter and partner again to wellbeing when they have been sick opened up Raina’s eyes even additional to the idea of food items as medication. So she decided to commence her possess firm to tackle the dietary deficiencies quite a few of us deal with. And Spicewell was born.
Her line of functional spices is increasing, and the sky’s the limit. She gained $14k alone for the duration of her launch month, and growth so much has been 600% thirty day period-on-thirty day period.
Continue to keep examining to obtain out:
- About Raina’s spectacular entrepreneurial history
- How she helped her spouse and daughter get well immediately after their accidents
- What correct dilemma she’s searching to clear up
- What her spices do for the system
- How substantially Spicewell has grown because it was launched
- What the long run retains for the corporation
- Raina’s sights on Search engine marketing
- The equipment and methods she’s utilized
- Her greatest problem
- Her best accomplishment
- What she wishes she realized when she started out
- Her guidance for other business people
Meet up with Raina Kumra
My name is Raina, and I grew up with Ayurveda. I realized from my mom and grandmother that the very first prevent when health issues strikes is not the drug store—it’s the spice drawer.
I had a excellent multi-10 years occupation spanning tech, media, investing, and governing administration. I expended the 1st aspect of my job in promoting, crafting electronic strategies for Nike, Levi’s Johnny Walker, and ESPN. I led digital at just one of the most respected advertisement agencies in the globe, W+K, and then I did a 180 for the reason that I realized I had to do additional than offer items.
I started out a photo voltaic teaching non-profit named Gentle Up Malawi, and when that bought acquired, I took a task at the Condition Division performing on diplomatic innovation. That led to co-major innovation at a federal bureau for intercontinental media and data, wherever I was handpicked by Walter Isaacson and President Obama.
Immediately after that, I moved again dwelling to California and joined a undertaking-funded tech startup as a co-founder. I then moved from founder to trader and labored with Omidyar, led a technological know-how ethics motion, and at last commenced The Fund LA.
All the when, I consulted with Fortune 50 providers and keep on to be an advisor to Google X’s moonshots. Even all through that time, useful drugs was something that referred to as me. And, probably for the very first time because childhood, I decided to pay attention.
Why She Established Spicewell
Mid-pandemic, my family members went via a little bit of a overall health crisis.
My partner had just had knee surgery and was laid up, and the future early morning my daughter broke her collarbone. So then I experienced two clients and a different baby to care for. And caretaking is the most difficult job in the globe.
I was really targeted on finding them healthy as rapidly as probable, and I understood I would do it as a result of foodstuff. I hid veggies I took from my backyard in my 5-12 months-old’s food items by dehydrating and powdering them to blend into her smoothie and sprinkle on her soups. It took my daughter only 7 times to be back again on her toes all over again, whilst most persons with damaged collarbones take at minimum two months.
I did the identical for my partner, dosing them with turmeric and other medicinal herbs and spices. They the two healed immensely speedy. Once they healed and I returned to my kitchen area, I experienced all these vegetable powders lying all around and put on my hat of fixing troubles at scale.
I requested myself, how could I affect the nutrient deficiency we all encounter without having changing habits? I seemed down at the salt and pepper on my counter, and Spicewell was born.
The Inspiration Powering Raina’s Task
I began formally researching plant medication to deepen my knowledge of the science powering the place our medication at first arrived from. I comprehended how the food we eat has an outsized effect on our capability to fend off serious disorder.
I commenced investigating that our soil has less nutrients now than at any time and that the foods developed in this soil is also considerably less nutritional. I arrived to realize how our whole food and overall health process was broken.
And no matter how very well we take in, we’re nonetheless not acquiring more than enough of what we will need. I acquired that most People in america are strolling around with a nutrient deficiency and that there’s a direct hyperlink to persistent health issues.
And, becoming the challenge-solver and motion-builder I am at my core, I was decided to correct this at scale.
I established out to solve this difficulty by commencing with the initially nutrient-dense and lower-in-sodium salt and pepper. I have additional ancient Ayurvedic formulations known to aid the body and thoughts adapt to swelling and worry and 21 nutritional vitamins and minerals to try to eat with your food—the way they were constantly intended to be absorbed.
We were lucky to have Dr. Mark Hyman and Ann Veneman as our earliest advisors, equally legitimate believers in the electricity of meals.
Spicewell’s Growth
We have developed so substantially in our initial calendar year, we landed in our initial retailer (Gelson’s), and we’re headed to various much more enjoyable kinds pretty before long.
Our New Pepper was nominated for a NEXTY award, which is incredibly important in the meals field, and we were being honored with a Trendsetters highlight at the Extravagant Meals Show, which was our first time exhibiting. All of this was these kinds of a surprise, and we could not even consider it.
It truly is superb to hear from our customers that they have wholly swapped out their salt and pepper with ours and only use us now. It truly is so wonderful to hear that it is supporting people’s moms and dads with their arthritis indicators, and moms and dads deliver it to their undernourished university youngsters all the time, and mothers use it to sneak vegetables into their young ones.
The Potential of Spicewell
This following 12 months will be all about retail expansion and partnerships.
We have quite a few collaborations coming up, and we’re so enthusiastic to be operating with Chef Palak Patel on our trio of seasonings: Tandoori, Indian Taco, and Bullion, which will be launching this spring. She’s a force in the kitchen area and so exciting to get the job done with.
And beyond that, we have just launched numerous new objects in our quest to consider about your kitchen, your pantry, and your eating plan with effortless-to-swap-out elements that are basically, far better, and additional functional.
The eyesight is not just to have a effective CPG business or develop an enduring model. The vision, for me, is to place back on my plan hat and head back again to DC at the time this is commercially thriving and use Spicewell to drive improve in foodstuff policy.
There are so several substances in our foods that we shouldn’t be taking in. That tends to make us sick and ages us faster. That sales opportunities us immediately into the palms of Big Pharma. I want to modify that and give People a improved likelihood at living healthy lives.
How Considerably Money Raina is Generating
This facts is private for the moment, but we did make $14K in our start month, and this previous December, have shown progress earlier mentioned 600% Mother.
Her Top rated Advertising Method
We publish a good deal of content material, and that has genuinely aided us.
But our number one approach is to strike a stability involving on the net and offline: paying time IRL and activating term of mouth and pairing it with good digital awareness.
We employ the electrical power of term of mouth and sampling more than any other approach.
Her Look at of Search engine optimisation
Search engine marketing is mission-significant. I would instead make investments more in Web optimization than ads in the extended expression.
Relating to content, we have been much more buttoned up about this in the first few months, but now we just wing it and have a fantastic time guessing what persons want to listen to about most.
As for url making, we’ve accomplished a couple of content experiments and worked with some distributors who do backlinking and had some achievements with it for our webpage rank.
Her Most loved Assets and Resources
I enjoy newsletters like the Client Packaged Merchandise Directory (CPGD) and Food Dive, and communities like Foodboro and StartupCPG, and certainly In a natural way LA!
The a few equipment we use the most are Klaviyo, Shopify, and Hootsuite.
Raina’s Major Challenge
What’s been most tough has been getting a sustainable provide for packaging.
The packaging sector is so flawed! Sourcing substances and transparency are also extremely significant to us.
Her Finest Accomplishment
Going further than the first notion to the initial product—that’s often the toughest and most thrilling component.
What She Wishes She Realized When She Started out
I would like I had recognised a number of points:
- Corporations take years of treatment and feeding prior to they can cross about to that right away accomplishment second. It’s all guiding the scenes, though the ‘Instagram version’ of founding a organization is very harming and discouraging.
- How important it is to come across my individuals and neighborhood to journey with
- That taking investor dollars was just about the identical as receiving married to them
- I would like anyone had instructed me how absurd the packaging industry is and how dreadful it is for the earth. I did not understand just how considerably plastic was staying pushed at me right up until I actually started browsing for plastic-free of charge packaging solutions. It took me 12 weeks to obtain the right packaging that was also compostable/recyclable and applying write-up-consumer waste plastic—-by much the most important surprise in this company.
Her Tips for Other Business owners
This is a rough time to build, but individuals who persevere in this time are additional very likely to thrive in the lengthy phrase due to the fact that’s the recipe for setting up true healthier corporations!
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