Looking for cheap wholesale shoes that you can resell for a nifty profit? You’ve come to the right place. Here you’ll find awesome shoe vendor options, plus the answers to all of these important questions:

Why sell shoes online?
What are the best shoes to sell online?
Where can I get cheap shoes online for resale? 

What are my options for sourcing shoes?


How to source different types of shoes 

Cheap shoes from China
US suppliers
Brand name shoes
Second hand shoes

Where can I sell shoes online?
How can I get more buyers to my shoes?

Why sell shoes online?

There is one great reason to sell shoes online: There’s money in it. Don’t believe me? Consider the case of Beth Marbach, who made $4 million when she switched from selling books to selling shoes. 

Or how about Benjamin Kapelushnik, a 16-year-old who makes a killing selling sneakers. One woman even made a whole lot of money selling her old used shoes. There really is a market for everything if you know where to look and who wants to buy…

I’m not saying that everyone will make millions selling shoes online, but there is definitely a market here. The global footwear market is set to reach over 400 billion dollars by 2025 and consumers in the US alone are spending over $76 billion on shoes each year. That’s a big money-pie, so why not take a slice?

What are the best shoes to sell online?

Most people think of women’s footwear when they think of shoes to sell online, but that’s only one option.

Beth Marbach started out selling 90% women’s shoes and 10% men’s shoes when "Sex and the City" was in full swing, and Carrie Bradshaw started a craze for women’s shoes. But after that, Beth noticed the men’s luxury market grew, and by the end she was selling 90% men’s shoes and only 10% women’s shoes. 

Trends change, and it’s important to keep your finger on the pulse. Notice which shoes are selling well and stock up on those. Also, notice if the market is changing, and adjust what you’re selling to fit. It’s all about experimenting and finding what’s most profitable for you as you go.

Here’s a list of the main things to consider when deciding what shoes to sell:

Who are you selling to?

Get shoes that’ll appeal to people ages 18-34 if possible, as they tend to be the biggest online buyers. Older buyers (65+) are less trusting of online shopping and don’t tend to do it as much. 

Think to yourself: Who spends a lot of time online and may be looking to buy shoes? Stay-at-home moms, for example, may spend a lot of time browsing the internet, and want to buy shoes for themselves or for their children without the nightmare of going out to the store. 

What shoes to buy and sell all year-round?

Seasonality is a problem if you’re selling flip-flops or knee high boots. Why? No one wants icicle feet in winter, and no one wears knee-highs to the beach. Check out the searches for these types of shoes in Google Trends:

trends.embed.renderExploreWidget(“GEO_MAP”, {
“comparisonItem”: [{
“keyword”: “loafers”,
“geo”: “”,
“time”: “today 5-y”
}, {
“keyword”: “flip flops”,
“geo”: “”,
“time”: “today 5-y”
}, {
“keyword”: “knee high boots”,
“geo”: “”,
“time”: “today 5-y”
“category”: 0,
“property”: “”
}, {
“exploreQuery”: “date=today%205-y&q=loafers,flip%20flops,knee%20high%20boots”,
“guestPath”: “https://trends.google.com:443/trends/embed/”

In summer months, flip flop searches go up and searches for knee high boots go way down. You can compare those to the searches for loafers, which appear to be fairly steady year-round. 

This doesn’t mean you can’t sell flip-flops; it just means you’ll need to be aware of your market and also stock winter shoes over winter, or pick types of shoes with steady sales all year round. 

What are the most popular colors and sizes?

You don’t want to be the guy who ordered the same number of each size of shoe, only to find himself running out of common sizes and unable to move the smallest or largest sizes. You also don’t want a full stock of crazy colors that most people aren’t interested in when black is the most popular choice.

trends.embed.renderExploreWidget(“GEO_MAP”, {
“comparisonItem”: [{
“keyword”: “black heels”,
“geo”: “”,
“time”: “today 5-y”
}, {
“keyword”: “red heels”,
“geo”: “”,
“time”: “today 5-y”
}, {
“keyword”: “blue heels”,
“geo”: “”,
“time”: “today 5-y”
“category”: 0,
“property”: “”
}, {
“exploreQuery”: “date=today%205-y&q=black%20heels,red%20heels,blue%20heels”,
“guestPath”: “https://trends.google.com:443/trends/embed/”

Unless you have a sure-thing niche market for crazy shoes, include some black shoes in your inventory, and stock more of popular sizes. In the US, the most common size is 8 for women and 10.5 for men. In the UK, it’s size 6 for women and size 10 for men.

What style of shoe sells best?

There’s a large range of shoes you can choose to sell, including:

Infant & toddler shoes
Children’s shoes
Women’s shoes

Fashion sneakers
Outdoor shoes

Men’s shoes 

Fashion sneakers
Loafers & slip-ons
Outdoor shoes


So which shoes are best for profits? Generally, the top 3 types of shoes are men’s athletic shoes, women’s casual shoes, and women’s dress shoes.

But these are broad categories with many styles to choose from. So how do you narrow it down? The best way is to do some simple market research is to use a tool such as the SaleHoo Labs

SaleHoo’s Market Research Lab shows you which products are currently selling well. You can select 'clothing shoes and jewelry' as a category and browse through the results to find the best high-selling, low-competition options. 

A little background research like this can help you to make a more informed decision about your market before you buy up a whole bunch of stock. 

How can I get cheap shoes online for resale? 

There are 3 main ways to source shoes for selling online. We’ll go through them, and then look at some supplier options for all kinds of shoes. 

Option #1: Buy wholesale shoes

How it works: You buy cheap wholesale shoes in bulk from a wholesaler who sends them to you. You then resell the shoes online. 


Wholesale buying can be a really cheap way to get shoes (good profit margin potential).
You buy and store the inventory, so…
You control how it’s packaged or sent.
You know how much you have of each product (and when you need to restock).


You have to have space to store the shoes.
There’s more work involved in packaging and sending your items.
If the shoes don’t sell, you can end up at a loss with a house full of shoes.


Get samples of products to ensure quality before buying up large.
Start with small orders
If they have MOQ (minimum order quantity) and it seems too large, contact them and see if they would do a smaller order. 
Use a safe payment method such as PayPal, credit card or AliPay to eliminate risk. If your supplier doesn't have safe payment options, try somewhere else. It's not worth the risk. 
Scale slowly. You can increase your order quantities bit by bit when you're making enough revenue to reinvest. Don't overextend yourself too early. 
Create a professional email address for these interactions, it's best to use a business account rather than your personal one for security reasons. 

Option #2: Use a shoe dropshipper

How it works: You list the shoe styles and sizes the dropshipper stocks, without having to buy any or handle them yourself. When you make a sale, you purchase the item through the dropshipper, put in your customer’s address and the dropshipper packages and sends the shoes to the customer for you. 


The dropshipper takes care of the stock, which means…
Less work for you, as you don’t have to package items
You don’t need storage space
You only pay for the items you’ve already sold, so it’s lower risk, financially speaking
You can offer a much larger variety without having to buy every item


If the dropshipper runs out of stock, you can be left with expectant customers but no product
You will pay more for these items than if you were buying in bulk, which means…
Lower profit margins
It's harder to compete with other sellers on marketplaces such as eBay
You’re relying on someone else to fill your orders, and if they make mistakes, you get the angry customers or bad marketplace reputation


Check the availability of the dropship items you’re listing
If stock is running low, consider pulling your listings before stock runs out
Check on the progress of your orders when you’ve put them through
If there are going to be delays, you need to know about them so you can keep your customers in the loop
Check out more great tips for using dropshipping here

Option #3: Buy liquidated shoe stock

How it works: Companies want to get rid of stock because they’re closing down, or moving, or it’s the end of the season and they’re making room for their next line of stock. These products are dirt cheap, and you can buy and resell for a decent profit margin if you know what you’re looking for. 


It’s super-duper cheap
Sometimes you can get liquidated brand name shoes that aren’t easy to source via wholesale or dropshipping


Liquidated products may be low-quality returns or products that just didn’t sell well
If some of the products are damaged or faulty, you may have to fix them up (if you can) or accept your losses
You often have to buy really large lots at once and then sort through them
You have to know your market really well to know what liquidation stock is safe to buy


If you’re buying a big pallet of shoes, get an inventory list of exactly what you’re getting
Do some poking around: Is there a market for these items? Or are they duds?
Look on eBay and Amazon to see whether there are similar products. Are they selling? If so, for what price? 
It might look super cheap, but don’t forget to factor in shipping costs too. Still profitable?

Where can I find wholesale shoe suppliers? 

One of the main issues with finding suppliers online is the number of scams out there. If you ever use Google searches to find suppliers, you may have wanted to bang your head against the wall! 

To save you time and a bunch of effort you will want to check out our SaleHoo Directory

The SaleHoo Directory has over 150 trusted wholesale shoe suppliers from around the world. The great thing is the suppliers are vetted and verified by SaleHoo staff so you know you are working with quality suppliers! 

The cost is just $67 USD per year. 

While you are searching for suppliers keep in mind the following: 

What products and brands do they sell? Do they ship internationally? Do you need a resale license/sales tax ID to do business with them? Do they have minimum order requirements, and if so, how much? How long have they been in business? 

Want good news? All of this information can be found on SaleHoo! 

Top wholesale shoes suppliers

Because we want you to be one step ahead of the game we have outlined a few top wholesale shoe suppliers in China and the USA found in our SaleHoo Directory. Check them out below! 

How to find shoe suppliers based in China

Wholesale shoes China

Shoe suppliers in China are known for their low prices, and they often have a massive range of products.

But where to find them? Check out a couple of great Chinese shoe supplier options from SaleHoo Directory below: 

This China-based supplier has almost every type of shoe you can think of, and offer both wholesale and dropshipping services. They stock:

Baby shoes & socks
Kids shoes (boys and girls)
Men’s shoes

Flats & loafers
Formal shoes
Athletic Shoes

Women’s shoes

Flats & loafers
Athletic & casual shoes
Home shoes

They also stock shoe accessories such as laces and insoles.


This supplier also offers wholesale shoes from China, and their range includes:

Children’s shoes (both boys and girls)


Rubber boots
Winter boots

Casual shoes
Dress shoes

Flip flops
Women’s shoes

Casual shoes
Dress shoes (high and short heel options)

Men’s shoes

Dress shoes

Athletic sport shoes

Boxing shoes
Kickboxing shoes
Tennis shoes
Track shoes
Wrestling shoes

Shoe accessories 

Shoe care
Shoe horns
Shoe storage

Pros and cons of buying wholesale from Chinese suppliers


Low price
Massive range of products 
High profit margin for you 


Shipping can take up to a month in some places 
Language and communication barriers 
There are lots of scammers so be sure to do your research! 
Sometimes they don’t have the payment method you are after 

How to buy wholesale shoes from the US

Wholesale shoes US

China isn’t the only country where you can buy cheap wholesale shoes in bulk. Why not check out the options in the US? 

Below is a wide variety of shoe suppliers in the US:

Huge range of shoes for both men and women (wholesale and liquidation)
Casual evening and work shoes for women (wholesale and dropship)
Flip flops that leave animal prints instead of footprints (wholesale and dropship)
Women’s comfort shoes and kids school shoes (wholesale and liquidation)
Fashionable women’s shoes in larger sizes (wholesale and dropship)
Large range of women’s trend wear (wholesale and dropship)
Exotic high heels (wholesale and dropship)

These are only some of the options in the Directory, and there are also suppliers from a whole range of other countries too. So there’s a good chance you’ll find a local supplier if you want one. 

Pros and cons of buying wholesale from US suppliers


Fast shipping times
Quality is usually consistent
Communication and customer service
Suitable payment methods
Quality website design


Higher cost than buying from Chinese suppliers. 
Less product range. 

How to buy wholesale brand name shoes 

Wholesale brand name shoes

There’s a large demand for brand-name shoes, which is probably why many of the success stories at the top of this page were based on selling them. Beth Marbach said she sold high-end shoes because even if the economy goes down, rich people always have money to spend on fashion. 

The brand-name shoe market can cost more to get started in though, and you can face some tough competition, so be sure to look into your market before you buy large quantities of stock. 

Below are a few brand-name shoe suppliers from our Directory:

This supplier has high-end men and women’s shoes (wholesale and liquidation). Some of the brands found here include:


Cole Haan
Hugo Boss
Kenneth Cole


Steve Madden
Calvin Klein
Marc Fisher
Michael Kors
Nine West

Ralph Lauren
Tommy Hilfiger
Stuart Weitzman
Salvatore Ferragamo
Marc Jacobs
Tory Burch
Kate Spade 
Christian Dior
Diane Von Furstenberg
Cole Haan


This supplier has flip-flops, sneakers, shoes, boots and slippers (just dropship). Some of the brands found here include:

Under Armour



Some other brand-name shoe suppliers include:

Brand name shoes, everything from sneakers to heels (wholesale and liquidation) 
Jordans, Uggs, Converse, Nike, Adidas, Puma and more (wholesale and liquidation)
Armani, Hugo Boss, Dior and Gucci and more (wholesale)

Pros and cons of selling branded shoes


Loyal brand following
Niche market


High competition
Credibility- It will take a lot to convince potential buyers to buy from you over well established stores
Lots of research required to avoid fake products
Low profit margins

How to buy secondhand shoes

One final option is to sell secondhand shoes. 

You can either sell your own old shoes, or you can look through garage sales or secondhand stores to find extras if this market works for you. 

Pros and cons of selling second-hand shoes


Cheap items
Little start up costs
Reduces waste and is better for the environment
Niche market
Unique finds


Time consuming
Limited products
Often products are damaged

Where can I sell shoes online?

Let’s take a quick look at some of your options below!

1. Sell shoes on eBay or Amazon

Many sellers use eBay (or other online marketplaces) to sell their goods. Here’s the ins and outs of using eBay to sell shoes:


Huge marketplace with a massive number of buyers visiting regularly
This means more sales potential than you might get elsewhere
It’s quick and easy to get started
You don’t need any special skills


You have to pay seller's fees
You’re ultimately marketing eBay or Amazon, not your own brand
Competition can be fierce


Do some market research before deciding what to sell
The SaleHoo Lab can show you what shoes are selling well on eBay and have low competition
When listing your shoes:
Include all words in your description that people might use to search for your products
E.g. People might use “shoes” or “sneakers” or “trainers” to look for the same type of product. You want all of them to find your listings
Choose a price that ensures you’ll make a profit
Competitive pricing isn’t always best

2. Start your own shoe store online

It’s a lot easier than you might think to open your own online store these days. Let’s check out the pros and cons…


You can build your own brand
You’re not directly competing with other sellers
You have more flexibility in how you list and sell your items


No pre-established buyers
You’ll have to build your customer base
You have to set up your own store


Use the marketing tips below to get traffic to your store

How to market your shoes online

Try these marketing tips to direct people to your products.

1. YouTube 

People love YouTube videos, and often search for fashion tips and style advice. Why not showcase your shoes?

Review shoes (comfort, style, versatility etc)
Compare similar popular shoes
Talk about the outfits people can build with different shoes

2. Post pictures on Pinterest or Instagram

People spend forever browsing around sites like Pinterest. If you’ve got good pictures of shoes, post ‘em up and hashtag anything about your shoes that people might be looking for.

3. Advertising 

There are a couple of options to consider for advertising shoes:

Google Adwords has tools to help you do keyword research so you can plan your campaigns before spending on them
Facebook advertising can be particularly useful if trying to get awareness and traffic to your own online store

It's important that you start small here: Don’t spend more than you’ve got to lose, especially if you’re new and you don’t know what works yet.

To sum up…

Buying and selling shoes online can be a very profitable business!

Generally, it’s a good idea to:

Stock shoes that will sell to people over the age of 18 but younger than 65
Buy shoes that are popular year-round or be prepared to switch between summer and winter stock as the seasons change
Buy more of popular shoe sizes and fewer pairs of the smallest or largest sizes
Stock some black shoes
Use market research tools such as the SaleHoo Lab when searching for profitable shoes before you buy a whole lot of stock

You can choose any of these options for sourcing shoes:

Buy and store your own wholesale stock to sell
Sell shoes via dropshipping and let the supplier fill the orders
Sell liquidated stock

When it’s time to sell, you can choose online marketplaces such as eBay or Amazon, or you can open your own online store. Then you can market your shoes via YouTube, Pinterest, or paid advertising.

If you’re looking for a type of shoe supplier that we haven’t listed, try asking us to find one for you in the “Supplier Wanted” section of the SaleHoo forum. All the best and be sure to let us know if you have any questions in the comments section below! 


Read more: salehoo.com