If you don’t know how to podcast on YouTube, you are missing a great opportunity. And, although there are other platforms such as Spotify, iVoox or TuneIn Radio, there is more than one reason to be present on the Google video portal.
And no, don’t worry: it’s not too late to venture into the world of podcasts on YouTube, rather it’s the perfect time for you to start having your own program on this platform. Although podcasts are not something new, they have become a trend these days and this is something that you should take advantage of. Don’t stop riding that wave!
In this post, we are going to tell you the advantages of having a podcast on YouTube and the best practices that you can do to grow your audience, although we will also mention some disadvantages and what strategies to use to alleviate them. Join us!
The new podcasting trend
Before explaining how to make a podcast on YouTube, let’s review a little about why this audiovisual resource has become so popular.
Why are podcasts still trending? The rise of this type of material is due to the fact that it is content that can be consumed at any time, without the need to have 100% of your attention focused on it.
The podcast, having the voice as its main instrument, allows you to do other activities while listening to it, without having to pay attention to what is happening. So you can play it while you’re driving in the car, exercising at the gym, or doing household chores.
And media like YouTube are perfect for hosting this type of material. Best of all, you don’t have to decide between having your podcast online on YouTube or on another platform, since you can safely opt for both options.
So if you want to reach a particular group of people, a great way is to create a podcast.
Advantages of having a podcast on YouTube
For some, worrying about how to make a podcast for YouTube does not make sense, since this is a video portal and not an audio one. However, they are very wrong and the figures prove it.
According to the Mashable portal, a study carried out by the International Federation of the Phonographic Industry in 2018 revealed that 47% of music consumption in the world occurs on said platform. Therefore, people are willing to listen and not just watch, so it is not unreasonable to wonder how to make a podcast on YouTube.
Remember something: podcasts are a powerful communication tool that can help you in different areas, and YouTube is open to all kinds of audiences. You must take advantage of this audience, since the main strength of the video platform is not the content but the subscriptions, which will lead to the loyalty of the users, towards the platform in general and the channels in particular.
Once your audience finds you on the video platform and subscribes to your channel, you will generate loyalty in the medium and long term, since each time you publish new content, the user will receive it immediately through a notification.
With that being said, let’s go over some of the advantages of having a podcast on YouTube:
1. You reach more public
YouTube itself points out in its official statistics that it has more than 2 billion users, each with their particular tastes and interests. Of all of them, there is undoubtedly a group that must be eager to listen to your podcast online.
Castos, a page that offers podcasting services, recognizes that YouTube is the largest content repository on the entire web. So, you should not only worry about learning how to create a podcast on Spotify, but also on the Google video portal.
2. You have more interaction
Another reason to know how to make a podcast on YouTube is that, on this platform, you can see the comments of your listeners. It is good feedback to evaluate if your content works and how you can improve it.
What’s more: if you’re learning how to podcast live, you can reply to messages from your followers in real time, allowing you to build a closer relationship with them.
3. You appear in search engines
As we told you before, if it is about YouTube, the steps to create a podcast include placing a title, description, tags, keywords and more. All of these elements help rank your content within Google searches.
You cannot forget that, when uploading your podcast to YouTube, it is important that you complete the following steps:
- Choose a keyword that goes in the title.
- Create an attractive title that will help you capture listeners.
- Mention the keyword in the video description. In this way you will gain positioning.
- Add related tags to get your podcast seen by people looking for related content.
- Add links in the video description.
Take these guidelines into account when uploading your podcast to YouTube, as it will help Google to identify it and consider it as a valid option to position it in the search engine.
Therefore, the importance of learning how to podcast on YouTube is that if someone searches Google for how to cope with a breakup, they will find your audio if it is exactly that.
Do you remember our article on SEO on Youtube? There we explain what you should do if you want this platform to show your podcast online to the right audience.
4. You have better stats
If you know how to create a podcast on Spotify or other similar platforms, you know that these offer statistics on how many people listen to you online and how many download your content.
However, by hosting your podcast on YouTube, you receive better data. For example, you can get a better profile of your audience, you know how they found your channel, how long they stayed listening, and in what minutes there are more or less listeners.
5. It helps to promote yourself
As we have said before, making a podcast on YouTube can help you promote your brand, or sell a product and service through advertising.
The advantage of this video platform is that you can do it for free, since you will only promote the service within your podcast, without further financial investment.
You can even take advantage of this window to offer advertising to an external sponsor. Although, for this, you need to offer valuable, attractive content and be constant with the publications of your YouTube channel.
If you are one of those who have a blog or website with an exclusive podcast section, uploading your content to YouTube can generate an increase in traffic and more visits. Your community can be expanded in an organic way, since your content can be on more platforms, which will generate more visibility for your personal brand.
Your YouTube podcast will end up being a brand that, over time, will help you make yourself known and will not go unnoticed on the web.
6. Generate empathy with your users
Making a podcast on YouTube allows you to be direct and creative, so when communicating, it helps you to be more fluent.
Just by listening to you on your YouTube podcast, users can be more focused on what you say and the message you want to get across will have more impact.
7. It is an accessible and economical format
Unlike other video platforms, YouTube allows you to reach a large audience and without any financial expense.
As we mentioned before, in order to generate the content of your podcast on YouTube, you only need the correct equipment and the basic management of an audio editing tool.
Disadvantages of having a podcast on YouTube
Although we insist that it is important to learn how to podcast on YouTube, that does not mean that this platform does not have its disadvantages, which we are going to mention so that you take your precautions.
1. The public is less engaged
In a podcast on YouTube, the emotional commitment that the followers of a brand have is less, if we compare it with the audios of Spotify, iVoox or TuneIn Radio.
This is because, on the Google video portal, the public is exposed to more distractions. It is common that, after listening to a few minutes of your podcast online, people decide to watch something else.
2. Positioning content is more difficult
Even if you learn how to make a podcast on YouTube, correctly placing the title, description and tags, it will take a long time until your channel becomes relevant on the platform.
This will take into account the number of likes and comments on your videos, as well as the number of subscribers, click-through rate, and retention. Obtaining good figures in each of these aspects is not achieved overnight.
3. More investment and equipment is needed
At the beginning of this article, we pointed out that the steps to create a podcast increase when you are going to host it on YouTube, since your audio must be converted to MP4 and must be accompanied by images, which requires more effort if you want to do it well.
Your podcast on YouTube may have a static image with minor variations from episode to episode, but if you want to do something engaging with your audience, you need your audio to be accompanied by dynamic video.
And if you want to create podcasts like a professional, you’re going to have to show yourself to the public on YouTube. For this, at a minimum, you need an HD webcam and a microphone, equipment that is not cheap.
4. YouTube Analytics can be misleading
In the previous section, we stated that a good reason to learn how to podcast on YouTube is because of the statistics that the platform offers. However, that doesn’t mean there isn’t a trap behind it.
The YouTube help page notes that if a person watches 30 seconds of a video, that counts as one view. Therefore, you might think that your online podcast is doing very well or very badly due to the number of views, but that data is wrong.
Actually, if it is a podcast on YouTube, what you should look at is the permanence. It does not matter that your followers are few, if they stay until the end of your video, you are doing a good job.
5. The audience likes short content
Although the audience on YouTube is varied, many like short content; If your podcast has a long duration, that may be a limitation to capture this type of audience.
Don’t get discouraged, though: that doesn’t mean that no one is going to listen to your podcast on YouTube. You can even adjust your content to both types of users.
6. It does not allow downloading
One drawback of the content that we upload to YouTube is that it does not allow you to download it to take it anywhere, something that is possible with other podcast platforms.
7. On the phone it does not allow you to perform other tasks
Although it is the most popular video platform of all, YouTube has the disadvantage that when listening to something from this software with the mobile phone, it does not allow you to do other activities with the phone at the same time.
To listen to the content on YouTube you must leave the window open. The moment you try to exit, the content will be closed.
Tips on how to make a podcast for YouTube
Despite the disadvantages, there is no doubt that learning how to podcast on YouTube is worth it, but before you jump into the pool, we are going to give you some tips that will guarantee you the best results.
1. Use YouTube as a plugin
The best thing you can do is find out how to create a podcast on Spotify or another similar platform and, in a complementary way, use YouTube. The idea is that you cut certain parts of your audio and upload them separately to this portal.
YouTube audiences usually watch a few minutes of a video. You can create several, depending on the topics you’ve talked about in your online podcast, and invite the public to continue listening to you on iVoox or TuneIn Radio.
2. Have more than one YouTube channel
If you already know how to podcast on YouTube and have decided to put your entire content on this platform, do it on one channel and create a separate channel to publish separate fragments. Once again, do not forget that these must touch on specific topics.
In this way, you must apply the strategy that we mentioned above: short videos are used to promote your entire podcast online. This involves doing more work, yes, but it’s worth it.
If you don’t know what to feature in your podcast snippets on YouTube, Think with Google points out that the topics that generate the most interest on the platform have to do with comedy, music, entertainment and pop culture, and tutorials.
3. Show yourself on camera
If you want to make it big on YouTube, you need to create a podcast that’s not just audio, but video. So you will have to lose the fear of showing yourself in public.
Also, as we mentioned earlier, when learning how to podcast on YouTube, you’ll need to be willing to invest heavily in equipment. As for the cameras you can use, Digital Camera World recommends the following:
- Logitech C922Pro
- razer kiyo
- Logitech Brio UltraHD Pro
- MEVO Start
- GoPro Hero9 Black
- Sigma FP
- Microsoft LifeCam HD-3000
- Panasonic HC-V770
- Panasonic Lumix G7
- sony a7 II
Can you make a podcast live on YouTube?
Other options that YouTube also offers you is to make your podcast live or live through its platform, without having to upload it first so that users can see it.
This modality of doing podcasts live can offer you multiple advantages, which you should take advantage of if you want to keep users loyal to your content.
Some of the benefits of a live podcast on YouTube are:
- It helps you make yourself known.
- It does not have major technical complications to carry it out.
- Greater interaction with users.
- You will receive immediate feedback from the people who consume the podcast through comments.
Now, since you know the benefits that doing a live podcast on YouTube could generate, we will tell you what you need to be able to do it.
To do a live podcast on YouTube, you’ll need a script about what you’re going to talk about, for multiple reasons.
A podcast script will serve as a guide and thus avoid getting lost and can even give you greater security in front of the camera.
In order to record your voice, the quality of the equipment is important, although it does not necessarily have to be the best of all. To do your podcast live, you can use a microphone with standard specifications, or use software that converts your files to MP3 or WAV files. You can even use your phone’s or computer’s microphone and edit the audio track later.
In the event that you later want to upload this content and edit it, to correct the noise or add some sound effect to your live podcast, you could use one of the programs that we mentioned above. Our recommendation is that you opt for Audacity, a program that can help you edit content for free, regardless of the operating system you work on.
Having a podcast on YouTube is not very complicated. It will only require a little more preparation (especially if you want to appear in front of the camera) and, in addition, you will have to take the trouble to divide your audio into themes.