India is a South Asian state. It is the next-most populous democratic country and the seventh-biggest region in the world. This GEO is acknowledged as really assorted concerning cultures, ethnicities, and languages. India is recognized all over the environment because of to its rich society, art, and religious teachings.

Years back, India couldn’t boast of a powerful economy, but nowadays items transformed appreciably. Now this region is just one of the swiftest-rising economies around the globe with a speedily-building center class. The amount of poverty and inequality in India has been lessened through the final decades.

Now this state is one particular of the quickest-expanding economies close to the world with a promptly-creating center class

Which verticals carry out finest?

In India, there are two substantial verticals:


In social and cultural senses, iGaming is extremely crucial for India. India has historic regular game titles, but now all of them (furthermore, modern ones) are moving on the net. And it however evokes enormous curiosity in locals. As for the regulations, iGaming is lawful in individual states, which includes Goa, Sikkim, and Daman

As for the polices, iGaming is legal in particular states, including Goa, Sikkim, and Daman


Cryptocurrency, Currency trading investing, and financial loans are legal and exceptionally preferred in India. By the way, Indian Fx is a single of the greatest in the planet. So, the desire for all Finance groups in India is genuinely substantial.

These two are the finest-performing types, but you can also fork out notice to Relationship,
eCommerce, and Utilities.

Our Sales Staff endorses you look at regional Indian offers to market. Say, for iGaming, the ideal-converting types are RummyCircle companies and goods.

As for the Finance vertical, and namely – crypto, you can select Bitcoin, Ethereum, Tether, Binance Coin, XRP, and other types from the checklist developed by Forbes. They are the most well known in India.

Stats: targeted visitors volumes, turnover expansion

Listed here are the statistics that will support us distinguish the ideal-performing advert format in India (1/07/2022 – 30/07/2022):

Best performing ads format in india

As the quantities present, we have significant Onclick success, primarily the conversion expansion of 39.47%. Thrust is the 2nd most productive structure with a good quantity of impressions, though Interstitial was not the most effective one particular here. We recommend that some drops on Interstitial could come about simply because of some social zones that have a lot less site visitors.

Strategies on campaign launch

For iGaming gives, our Product sales specialists endorse Force notifications and Onclick. Also, when you endorse iGaming on Press – consider utilizing our Badges aspect for customization – the Indian viewers reacts actually positively to such banners. For Push, opt for the CPA Purpose pricing product and for Onclick – CPC.

For iGaming presents, our Product sales industry experts suggest Force notifications and Onclick. Also, when you encourage iGaming on Push – consider applying our Badges aspect for customization – the Indian viewers reacts truly positively to this sort of banners

As for the platform, let us just take a search at the following figures (1/05/2022 – 1/08/2022):

India ads platform

Android and Windows appear to be to be the most popular platforms in India, just like in other rising GEOs. iOS and macOS are not so popular, and you should concentration on the first two.

And listed here are the basic options for your Indian campaign:

  • Vertical: iGaming / Finance
  • Ad structure: Force / Onclick
  • Platform: Android — Cell / Windows — Desktop
  • Pricing model: CPC / CPA Goal

So, as you see, the configurations are quite uncomplicated — iGaming (local merchandise) or Finance (crypto or investing) + Force or Onclick + Android or Home windows + CPC or CPA Purpose.

Illustrations of creatives that work

The texts are created in Hindi, so we translate:

Cryptocurrency trading in India Trusted system

Cost-free investing application Commence earning simply

As you can see, they are both vertical- and India-linked. The initially one particular is for a crypto campaign, so we have Bitcoin and buying and selling graphics as very well as the Indian flag in the track record. The text highlights that the provide is pertinent for India, which is possible to evoke far more users’ curiosity.

The next one is also for the Finance vertical, specifically – trading. According to NordFX broker organization, a single of the most well known in India and Asia, in 2021 their Indian trader gained extra than $5.5 MLN in 1 month.

Let’s get again to the creatives. The text indicates that consumers can get a totally free application and test by themselves as traders (as this kind of – get a chance for an easy cash flow). We also see Indian rupiahs as a substitute of bucks or euros on the pic, which adds far more relevance.

So, tailoring your banners, consider applying GEO-relevant symbols, nationwide currencies, and language spoken in that GEO


Finance and iGaming conduct the ideal in India, specially crypto and on the web online games. Target Android Cellular or Windows desktop users, Thrust or Onclick format (regarding your preferred vertical), and CPC or CPA Objective pricing product for Onlclick and Drive accordingly.

Aside from comprehension the India affiliate marketing information, do test out a couple additional nations, these kinds of as:

Affiliate Marketing and advertising Manual For Malaysia.

Affiliate Marketing Information For Indonesia.

Affiliate Marketing and advertising Information For Thailand.

Affiliate Promoting Guidebook For Philippines.

Affiliate Marketing Information For Brazil.


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