Vaping has become for many a completely new fashionable hobby. People all over the world turn to vape these days. Someone does this out of genuine curiosity, trying to get to know the world around him or her. Someone tries to get rid of the habit of smoking and switches to е-cigarettes. For some, vaping is a temporary pastime. For some, they have become part of the new vaping world that marketers want to reach.
However, regardless of the choice a person makes, he or she is always exposed to the external environment, and especially to the influence of advertising. Recently, marketing has become a powerful tool that changes the established over the years habits of people. Manipulations occur at all levels of perception. We see and hear advertisements, we smell the e-liquid, and we can touch the device.
Advertising is observed everywhere: on the Internet, via television, via radio, on billboards, etc. Watching the video on YouTube, we will definitely hear “the best vape pen for office workers”; and walking around the city we will definitely see “only we have 510 thread battery“; and reading the magazine, we will definitely find ads about “the best prices for CBD vape wax”.
Therefore, with so much information, humanity fails to digest it all. The WHO argues that information overload is one of the greatest problems that humanity faces today. Indeed, when you see so much advertising, the advertised product automatically becomes unattractive to you as a buyer.
The question is how to sell consumer goods so that humanity remains interested? This is the challenge for marketers and those marketing to the vaping world.
1. Effective Online Communication
Social media today are more than just a Twitter post. It is not enough to post a photo of good quality on Instagram or write a meaningful and interesting long read in a blog. People expect everything at once. If your store has a website (and it can help to have one in 2020), then you should take care of its interface as carefully as the content.
Also, the pages of your store on social networks should be interactive. Polls, games, raffles – all this is needed to expand and retain the audience. People need to feel feedback, involvement, answers to their own initiative on certain issues. In fact, online communication between you and your client plays a major role in their choice as a buyer.
It goes about social media optimization, a situation where social media serves as a powerful tool to create a positive image of your product and company. It also assists in driving qualified traffic towards your business so that a website visitor becomes your client and buys the service you provide. Moreover, this helps to establish a certain brand, so that the customers will know that this ad looks like your one, that they can get these or those bonuses in your shop only.
Today, Facebook is the most used social media platform for business. Running your Facebook page equals running your business. The number one rule is to keep your page up to date, the second runner here is to communicate with the clients. Therefore, presenting a new product on your page does not forget to make a poll “Would you like to try?” or pay to create a game related to your product.
Talking about the vaping world and FB, there are some conditions. Firstly, you cannot pay for promotion if your page is dedicated to 510 thread battery, dry herm vaporizer, or nic salts. However, having the freedom of speech, everyone is allowed to talk about what one wants. Therefore, you can tell about your product yourself, ask other bloggers for ads, or participate in a giveaway. All these will boost your brand awareness.
Facebook is perceived as a serious social media platform with the world audience. However, more and more prefer using other platforms as well. These platforms are Instagram, TikTok, Snapchat, Pinterest, etc. Going there is also a good idea. You can choose Facebook as the main platform, but using the others will help engage more people from different backgrounds. Platform development requires time and marketing strategy. In case you have no idea how to develop one, it is better to ask for help. Numerous marketing agencies are there on the market.
2. Reward Program Marketing
We are all human beings. We love receiving gifts, and that’s okay. However, there is something we like to do even more. And this is a competition. These are simple facts that can help in creating rewards programs for the vaping world. First, each customer can accumulate certain bonuses when shopping. You can also set a minimum limit, after which bonuses will be gained—usually, the human desire to save wins.
Another working option, especially for beginners, is to receive a product feedback bonus. For example, if a customer posts a review of your product on their page, they receive a discount on the next purchase. This helps to increase network coverage and, accordingly, the number of consumers is also growing. Depending on the features of the product and the platform, these conditions can be adjusted.
As for the love of competition, the bonus system is incredible, where consumers receive rewards for purchases or tasks. For example, when buying a 510 thread vape pen and a published photo, a person receives a certain reward, but if they buy the best 510 thread vape pen, e-liquid, and a vape case, they will receive a completely different reward. You can also group rewards by product type.
The next step in such a gaming strategy may be to exchange certain rewards for real bonuses or company or partner companies’ products. Of course, from time to time you can arrange competitions between customers (of course online) and organize certain quests that will last a short period of time, and the winners will receive a discount, or one of the company’s products, and so on.
In the age of Instagram, it is difficult to deny the power of a personal brand. Many business owners have their own personal blogs that help support their business, even though they relate to completely different, everyday things. For example, the restaurant owner maintains her blog, where she describes trips with her husband, makes reviews of cool touristiс places, talks about her son’s adaptation in kindergarten, or about her daughter’s success at school.
Such actions allow her to remain famous and therefore give part of the glory to her restaurant. Many people will know that this restaurant belongs to her, even if she mentions it only from time to time, with no accent. Part of the audience will visit the restaurant because they are interested in how a person they seem to know in absentia works. If the quality of products, service, etc. is high, then such a restaurant will soon gain popularity.
When it comes to vape and the vaping world, it is not difficult to blog. Though it can be even easier because a blogger can share the experience of their purchases in vape shops, talk about recent purchases, try the best 510 thread battery. All this can be served under the guise of personal life or a specific topic and get both profit and benefit from public awareness of the products.
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