Finding your eCommerce niche to focus on can be a little tricky, so in this article we’re covering one method you can use – and why it works.
Every kitchen needs a stove to keep it functional. While using a stove, the steam and smoke caused by cooking is inevitable. Luckily with range hoods, they keep the odour from spreading across the room while preventing grease, and moisture that causes mould.
Kitchen appliances are a hot commodity in the Labs under the “Appliances” category. We’ve previously featured microwaves, compact refrigerators, and chest freezers as good niches to start selling in this category and today, let’s focus our study on how well range hoods are doing in the market.
This post is divided into 4 parts to analyze and understand the data provided by multiple marketing tools:
- Types of Range Hoods
- Why sell Range Hoods based on Labs results
- The general demand for Range Hoods using AffiloTools
- Tips for selling Range Hoods
By understanding the products that you sell, you gain customers’ trust and confidence. Let’s begin by learning the types of range hoods available, and studying your potential market.
Types of Range Hoods
There are many types of range hoods in the market that retailers should be aware of before selling them online. Understanding their key features will help you understand which specific market they’re targeted at.
Wall-mounted Range Hoods: This type is attached to the wall above your range and at the same time, helps preserve space in the kitchen. Many kitchen designs replace their cabinet over the stove to fit the wall-mounted range hoods, which typically come with a chimney.
Under Cabinet Range Hoods: One of the most common and compact types is the under-cabinet range hood, which allows the ventilation system be mounted just under a cabinet.
Island / Ceiling-mounted Range Hoods: With kitchens where the range is located on an island like pro-style cooktops, this type is preferred to handle the extra output of additional cooking burners.
Downdraft Range Hoods: For smaller kitchens, the downdraft type is ideal as it is kept hidden inside the cook space till it’s ready to be used. This type can also be used for stoves that are part of a kitchen island.
Ventilator Power Pack Hoods: This type can be easily added to existing cabinetry without using up all available storage space. Because of its small size, it’s not necessary to remove or adjust any cabinets that are pre-installed.
Why Sell Range Hoods?
The Labs is a great way to analyze a product’s profitability based on success rate, competition, and average selling price. Let’s see the 3 examples of range hoods below.
High Sell Rate
The Labs’ sell rate is understood as the rate at which the items are actually sold against the total number of listings of the same product. You will know that selling range hoods can be profitable by having a sell rate of at least 50%.
With the examples given, the figures show a positive outlook by having a sell rate of 50% to 100% respectively. Look closely and you’ll find some bonus tips on the brands and types that the market is putting their money on. In this case, brands such as ZLINE, Broan, and Ancona are favored brands, while wall mount, under-cabinet, and built-in are preferred types.
High Average Selling Price
Having a high average price for range hoods between $250 – $334, this gives you a better chance at controlling, and eventually gaining higher profits. Average price is not how much you can get these items for from suppliers, but it’s based on how much they are sold for online. Remember that wholesale pricing works in volume buying – purchase in bulk from your suppliers, and you’ll get these range hoods at even more reasonable prices.
Selling low competition niches such as range hoods allow your listings to be seen. You can even offer free shipping, or bundle your items with related kitchen appliances to stand out and stay on top of the competition.
Knowing how well range hoods appeal in the market, we use the AffiloTools Keyword Research to help us analyze its current market acceptability. Let’s focus on the Local Volume to see how well they are searched for on popular search engine sites like Google. The results show the related keywords when people search for “range hoods” online.
*Note: The keyword search results will give you a long list but here are 5 top examples below:
In order to know if range hoods are in high demand they should have at least 1,000 searches under Local Volume. “Range hoods” alone show a very high potential at 14,800 searches. This proves that there is indeed a potentially high market when you decide to sell range hoods later.
In terms of brands, Broan has again shown its popularity with searches that peaked 12,100. The results also demonstrate the market’s interest in types such as under cabinet, island, and wall mount range hoods with search volumes of 8,100, 5,400, and 4,400 respectively.
Paying attention to these brands and types will help you decide which ones to invest in. Now that you know the market’s needs and wants regarding range hoods, it’s already easier for you to narrow down your target.
Tips on Selling Range Hoods
As we already know, kitchen appliances are highly in-demand based on the Labs. Try your hand at selling kitchen related items to gain additional sales, apart from just selling range hoods. The Labs will give you more potential ideas that complement range hoods.
Another way of gaining traffic to your listings is through email marketing. According to studies, automated email marketing can improve sales by 320%. When using this method, remember that subject lines are critical as readers use this as a basis of deciding whether to flag it as Spam, or continue reading your email. Another tip here is to use the recipient’s name in every email as this instills a sense of belonging. For more tips on using email marketing, you can checkout this blog here on how to get repeat sales using this method.
Over to You!
Read more: salehoo.com