A business cannot function at an optimum level in the modern business marketplace without some form of social media presence as part of their marketing mix.
Social media management software allows your company to organize and manage your social media strategy and networks in a more efficient manner. There are lots of options for social media management apps. Each has its unique features, and there’s something for everyone.
Three of the most popular social media management solutions are Social Aider, SmarterQueue, and HootSuite.
Unfortunately, there’s no single solution that offers everything one may need to manage a social media marketing strategy as everyone has different tastes and needs.
Each app platform offers its own pros and cons. They all have their strengths and weaknesses. The app that will work best for your business depends on your wants, needs, and budget.
Many companies overspend on software and pay for features they never use. So it’s essential to keep your business needs in mind when choosing a management tool.
Check out the main features of these three social media management tools:
Social Aider‘s one-year free trial gives you plenty of time to see if it works for you. A bit of a drawback to the free trial is that you’re limited to 150 social media posts a month.
The free version is robust and it’s features include:
Unlimited Social Accounts
Project Planning areas
Repost (post duplication)
Media uploading (pictures and video)
Advanced Image Editor
Time Zone planner
Discover (assist in discovering new content)
However, it does not yet have some more advanced features you may want such as in-depth analytics, and more advanced tools.
The paid version of Social Aider (affiliate link) is very affordable with packages starting at $4.99 per month for 300 posts after its one year trial. More expensive packages come with a higher post count.
Depending on your needs it can be a versatile and affordable solution to manage and schedule social media posts.
SmarterQueue is a powerful tool with a robust feature set.
Some of its more notable features include:
Clean user interface
The ability to schedule posts on several different platforms all at the same time
Sorting tools to organize posts by likes or shares to track what’s reaching visitors
Platform-based text customization
Categories to organize posts
The ability to repost evergreen content as needed on a schedule
It has a variety of price packages and a 14-day free trial.
SmarterQueue is well liked by users, but it can take time to curate your content library and set up to your liking.
HootSuite is a widely used social media management platform that has a large user base with small and large businesses alike.
It has the features you’d expect and some others that come in really handy:
The best thing, it’s easy to use. It has a month free trial and several different pricing packages.
Users have noted that it has a somewhat outdated user interface.
While HootSuite has a free option, the more feature rich plans can get very expensive quickly. If you need a versatile platform with few limitations the more expensive packages can be worth it.
So that is a quick guide to three different social media management platforms. These tools allow you post to your social accounts from one location. As well as monitor and respond to comments. There are more out there but that’s three of them you can look into!
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