The United States is home to over 200,000 practicing dentists. Finding a way to edge out the competition should be one of the main goals you have as a dentist. While there are several ways to create this edge, nothing beats establishing an online presence.
Having an appealing and informative website and a presence on social media can help you inform the general public about your dental practice. Some dentists think that all they have to do is set and forget their website to start getting leads. In reality, you will have to learn about SEO for dentists to get the leads you want.
The following are just some of the things you need to do when trying to improve the SEO of your dental website.
1. Having the Right Keywords is Vital
Populating your dental office’s website with the right content is crucial. People who are looking for a dentist in your area will want to find out all they can about the various practices. This means you need to have content that is both informative and filled with the right keywords.
Every time a person performs a search for a dentist in your area, you want your website to be either at or near the top of the search engine results page. The only way to accomplish this goal is by utilizing the power of keywords. Working with a professional who has experience with SEO specifically with dentists is a good idea.
These professionals will have no problem helping you find popular and easy to rank for keywords to use in your content. Working these keywords into the content organically can help you get attention from powerful search engines like Google.
2. Inbound Links are an Essential Part of SEO for Dentists
Getting on Google’s radar is not as easy as you may think. With all of the different dental websites on the Internet, you will have to work hard to achieve search engine domination. One of the best things you can do when trying to increase your stock with Google is to get relevant inbound links from reputable sources.
While there are many ways to do this, guest blogging is probably the easiest and most successful way to land inbound links. Reaching out to various websites that accept articles relating to dentistry will take a lot of time and effort. If you want to avoid the stress of DIY outreach, hiring a company that already has a list of great guest blogging sites is crucial.
Most content marketing companies will be able to provide guest blogging help for a reasonable price. The money you pay these professionals will be worth it considering the increased number of leads it will help you garner.
3. Put Valuable and Engaging Content on Your Website
Getting people to visit your dental website is only half of the battle. Once a consumer reaches your website, you want them to have plenty of content to look at. Failing to focus on producing quality content can lead to the inability to convert website visitors into actual patients.
Ideally, you want to stick to content that is solely related to teeth and dental care. Trying to get too left of center with your website content can alienate your core demographic. While it will be difficult to come up with new and original dental topics, it will be worth the effort.
One of the best ways to come up with topic ideas is by looking at a competitor’s website. Be sure to avoid directly stealing any blog or video ideas. However, you can use the content on a competitor’s website as inspiration for your own.
4. Don’t Forget About the Power of Video
The biggest mistake most dentists make when trying to attract more website visitors is relying solely on written content. A well-written blog can be a powerful marketing tool, but other content options need to be explored. For instance, producing a short and entertaining video for visitors to your website is a good idea.
Most people want to get an idea of how personable and friendly a dentist is before using them. Using these videos to highlight your friendly demeanor and expertise in the field of dentistry can help you greatly when trying to generate leads. Before you start to develop video content for your website, sit down and make a script.
Trying to make a short, clear and concise video without a script in hand will be challenging. Creating an outline of the material you want to cover in the video can help you avoid rambling. By keeping the message of your video consistent, you can keep viewers watching until the end.
5. Provide Website Visitors With Social Proof
Another important thing you need to do when trying to generate more online leads is to provide consumers with social proof. Most modern consumers want to see the reviews a dentist has received from current and former patients. Making it easy for consumers to find good reviews should be your main objective.
This is why putting positive reviews on the homepage of your website is such a good idea. By doing this, you can show potential patients just how hard you work to keep your existing patients happy. In most cases, satisfied patients will have no problem giving your dental practice a positive review when asked.
Getting Professional Help
If you are having a hard time mastering SEO for dentists, then reaching out to professionals may be a good idea. Taking the time to research the marketing companies at your disposal is important to ensure you make the right hire.
Are you looking for more digital marketing tips? If so, be sure to check out the rest of the blogs on our website.
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