Do you know what social media accomplishment appears like for your small business?

Like most locations of marketing and advertising, final results change based mostly on industry, concentrate on audience, and the means to generate written content that attracts shoppers.

Rival IQ produced its annual Social Media Benchmark Report for 2023, wherever makes in 14 industries compare their social media overall performance from other models in the identical aggressive landscape.

The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 firms across several industries, ranging from meals & beverage to tech.

The Fb next of the businesses analyzed ranges from 25,000 – 1,000,0000, and all have in excess of 5,000 followers on Instagram, TikTok, and Twitter.

The following are the prime insights internet marketing industry experts want to know.

Total Engagement

Among 2019-2022 all industries have seen a fall in over-all engagement on Fb, Instagram, and Twitter.

Facebook and Twitter only showed a slight transform in engagement.

For Facebook, it dropped to .06% in 2021, preserving that price the adhering to year. For Twitter, it dropped  .01% in between 2019-2022.

Weekly publishing above time for equally networks has fallen from 5.8 to 5 posts per 7 days on Facebook and 5.4 to 3.9 posts for each week on Twitter.

On the other hand, Instagram noticed a much more substantial drop, from 1.22% to .47%. But in contrast to Facebook and Twitter, weekly submitting on this system has greater from 4.3 to 4.5 posts per 7 days.

Fb Engagement

Throughout all industries, Facebook’s median engagement amount for every write-up by followers is .06%.

The median variety of weekly posts throughout all industries is 5.04, with media submitting the most at 73.5 periods weekly. This is likely simply because media organizations publish much more information written content than brand names in other industries.

Instagram Engagement

Across all industries, Instagram’s median engagement level per put up by followers is .47%.

The median amount of weekly posts across all industries is 4.6, with sports activities teams submitting the most at 15.6 periods weekly.

TikTok Engagement

Throughout all industries, TikTok’s median engagement amount for each article by followers is 5.69%.

The median variety of videos per week across all industries is 1.75, with media submitting the most at 4.2 instances weekly.

Twitter Engagement

Across all industries, Twitter’s median engagement charge for each write-up by followers is .035%.

The median quantity of weekly tweets throughout all industries is 3.91, with media tweeting the most at 70.2 situations weekly.

Top rated Submit Varieties

The finest styles of posts on just about every social network differ by market.

Photograph and online video posts drive the most engagement on Facebook, although backlink and standing posts have the the very least.

Screenshot from Rival IQ, March 2023

For Instagram, the facts indicates that organizations really should concentrate material creation initiatives on Reels, carousels, and photographs. Online video posts not uploaded as Reels are inclined to have the least engagement.

On Twitter, posts with pics, films, and statuses clearly show the most engagement, although Tweets with backlinks are inclined to have the the very least.

Prime Hashtags

Hashtags change significantly throughout industries and platforms. Vacation hashtags are likely to deliver the most engagement across all industries, although contests and giveaways have dropped in recognition in comparison to previous years.

Social Media Engagement Rates Dropping Across Top NetworksScreenshot from Rival IQ, March 2023

Key Takeaways

The critical takeaway is that just about every industry’s audience is slightly various. When food stuff & beverage models see the best engagement with Instagram Reels, higher instruction makes see the best engagement with Instagram carousels.

To get the most out of your social media tactic, uncover strategies to change your written content into the format that will get the very best engagement on just about every of the top social networks. This will make sure you arrive at the most potential shoppers with the written content they enjoy consuming.

For 100+ webpages of sector-particular insights, check out Rival IQ and obtain the 2023 Social Media Bookmark Report.

Showcased Impression: 13_Phunkod/Shutterstock


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