by Cindy Donovan | Video Marketing
People don’t buy what you do, they buy the reason behind why you do it. Nobody knows this better than Larry Kosilla, a professional car detailer who left his job on Wall Street to work with luxury cars and create a line of products to care for them. While Kosilla’s...
by Cindy Donovan | Video Marketing
Every marketer loves the big wins – the game changers, the four-baggers that propel results to a whole new level. Man, those are fun. But those of us who’ve been doing this long enough know that as much fun as those big wins are, it’s really our ability to find those...
by Cindy Donovan | Video Marketing
I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content...
by Cindy Donovan | Video Marketing
While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Despite that, questions around video content came up in just about every...
