by Cindy Donovan | Video Marketing
Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period. That indicator is what we in the industry refer to...
by Cindy Donovan | Video Marketing
When Tom Dickson first stepped up to the camera, he didn’t just say “We’ve got a great product.” He quietly donned goggles and a lab coat and force-fed seemingly random objects like hockey pucks and crowbars into one of his Blendtec kitchen blenders. Tom’s a unique...
by Cindy Donovan | Video Marketing
We all know one-to-one video is highly effective for boosting click-through rates and getting an initial response from a prospect. Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more...
by Cindy Donovan | Video Marketing
The average sales email uses “I” a bit much. As in, I’d love to get time on your calendar. I’d like to chat. I was wondering. It’s like getting a terse “sup” from a stranger on a dating app. Prospects deserve better. Don’t you think? Here at Vidyard, we’re always...
by Cindy Donovan | Video Marketing
Lots of companies are levelling up their sales game with video. Not only are they seeing more meetings booked and more pipeline generated, but prospects are putting greater trust in those reaching out to them. Why? Body language is a huge factor in developing trust....