by Cindy Donovan | Video Marketing
Video is everywhere and it’s no surprise why. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. Consider this: 20% of people will read the...
by Cindy Donovan | Video Marketing
Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). Imagine the most recent time you went to a big box store and there was someone there showing off the features of a fancy new...
by Cindy Donovan | Video Marketing
Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period. That indicator is what we in the industry refer to...
by Cindy Donovan | Video Marketing
When Tom Dickson first stepped up to the camera, he didn’t just say “We’ve got a great product.” He quietly donned goggles and a lab coat and force-fed seemingly random objects like hockey pucks and crowbars into one of his Blendtec kitchen blenders. Tom’s a unique...
by Cindy Donovan | Video Marketing
We all know one-to-one video is highly effective for boosting click-through rates and getting an initial response from a prospect. Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more...
