I know what you’re thinking. I do. I’ve thought it too. I did.
When I first started as an entrepreneur … those times that my wallet was doing a PERFECT job acting as a money repellent. I could see other people online doing really well, but felt like I was working MUCH harder than EVERYONE.
It’s that frustrating question, over and over again…
What am I missing? What in the world am I missing?
Right? What am I missing when I’m making less money than those working a fraction of my hours? What am I missing when I’m spending time doing the same things, but my bank account still looks the same? What am I missing when I generate crazy amounts of traffic and get pennies in return?
Then it clicked… I’ll share it with you, but… it might sting a bit
You’re focusing on wrong things.
This is important, so I’ll make it even more clear for you:
If you’re feeling like this in your online business when ANY kind of service for people … you’re focusing on the wrong clients.
The first step is to admit you have a problem, right? (AA 101… haha)
So today I want to help you STOP wasting your time with the wrong type of client, acting like some kind of one-man or one-woman marketing shop.
Here’s the deal… There are only two type of profitable clients for online marketing when your team has one member and you’re looking at them in the mirror: generous billionaires who wanna spend money randomly, and businesses and professions for which a single client means hundreds, thousands of dollars in the bank.
I don’t know about you, but I’m not regularly meeting up with that many crazy billionaires.If all you’ve got are your skills and your own time: Focus on the most profitable clients an… Click To Tweet
These businesses and people can have a good year with only a few clients per month. Imagine that. Be the marketer who delivers them the clients to pay them $5,000 – $10,000 – $50,000 per sale, and they’ll have no problem paying you $100 – $500 – $1,000 per lead.
You can count on an architect to draw themselves a good business. They get between 5 and 15 percent of the value of the new construction or remodelling project they get. What that looks like in cash? Anywhere from $4,000 to a whole lot of money!
Average Customer Lifetime Value: $4,000 – $50,000
The marketer’s mission: Get locals who want to build a new house or remodel the one they already have to consider and reach out to the architect they’re representing.
#2 App Development Studios
Don’t get too excited about this one. You might not be a part of the next Snapchat, but there’s still a tonne of money to be made by matching people who have silly or brilliant ideas and app developers. Looking by the 6-figure numbers flying around in the field, it really pays off to be the rainmaker for these tech peeps.
Average Customer Lifetime Value: $25,000 – $100,000
The marketer’s mission: Get people who think they have a killer idea for an app to book a free consultation with the app developers.
#3 Catering Companies
The best part about doing online marketing for a catering business? Not having to be the one to peel the potatoes for 200 guests! Right?
Average Customer Lifetime Value: $3,000 – $13,000
The marketer’s mission: Get brides to be or event organiser to email or call the catering company for a personalised quote.
#4 Cord Blood Banks
Cord blood banks are charging parents both a first-year processing fee and an annual amount for storing the blood.
Average Customer Lifetime Value: $2,500 – $5,000
The marketer’s mission: Educate expecting parents on what stem cells are and why people from all around the world are collecting cord blood at birth and store it.
#5 Corporate Headhunters
I guess CEOs and top executives haven’t seen a job application form in years, and why would they since they’re recruited by headhunters?
These recruitment snipers don’t offer their services cheap. No, sir. They charge 20-25% of what the company’s paying the candidate in their first year. That’s one juicy piece of pie you’d wanna to be able to stick your fork in.
Average Customer Lifetime Value: $50,000 – $300,000
The marketer’s mission: Position the headhunters they’re working with as the best on the market and get corporate decision makers to get their input on recruiting for a new position.
#6 Co-Working Spaces
The future of work is here, and millions of freelancers and entrepreneurs need a place they could call their office where they have to wear pants and talk to other adults.
Co-working spaces charge anywhere from $200 to $600 per month per member, which at the end of the year sounds like a magnificent deal for a marketer delivering results.
Average Customer Lifetime Value: $2,400 – $7,200
The marketer’s mission: Get local entrepreneurs and freelancers to book a showing.
#7 Egg Freezing Clinics
Some women are willing to spend big bucks to have their eggs in the bank and make a withdrawal when the right moment arrives. They call it fertility insurance, and it’s not hard to see why.
Average Customer Lifetime Value: $9,000 – $15,000
The marketer’s mission: Educate women on the benefits of ovule freezing and get them to book a meeting with a clinic representative.
#8 Farm Implements Retailers
No matter their size, farms call for a little more than a hose and a rake for maintenance. Helping farm implements makers sell their costly products will grow you a damn fine crop.
Average Customer Lifetime Value: $1,000 – $120,000
The marketer’s mission: Build a list of farmers who might buy farm implements down the line and position the seller as having the best deals in the country.
On average, an engagement ring costs $4,000. That’s a shining example of how not all customers are created equal. Acting Cupid for buyers and cute engagement rings can make you heaps of money.
Average Customer Lifetime Value: $2,000 – $10,000
The marketer’s mission: Promote engagement rings and build favorability for the client’s jewellery store over others.
#10 Funeral Homes
There’s not a lot of time or disposition for weighting options when dealing with a heartbreaking loss, so the first decent find will usually do.
Average Customer Lifetime Value: $3,500 – $9,000
The marketer’s mission: Help the funeral home rank better for local searches and run efficient PPC campaigns.
#11 Home Insulation Contractors
To save money on heating, homeowners will spend a lot of cash to have spray foam installed. So, guess what! It makes total sense for those doing the installing to pay you money to get the leads in the first place.
Average Customer Lifetime Value: $800 – $3,800
The marketer’s mission: Run efficient PPC campaigns and optimise the client’s website for better local search traffic.
#12 House Builders
Quick! Think of the most expensive thing a person buys in a lifetime! Correct! It’s a home! And if you’re lucky enough to get yours designed and built exactly to your wishes, you know we’re talking major spendings.
Customer Lifetime Value: $150,000 – $300,000
The marketer’s mission: Get potential customers to message or call the builders for a cost estimate.
#13 In Vitro Fertilisation Clinics
Even a basic IVF cycle costs a lot of money. Managing to connect clinics with interested couples can both fill your bank accounts and bring new cute babies into the world.
Customer Lifetime Value: $12,000 – $30,000
The marketer’s mission: Run effective PPC campaigns and implement content marketing strategies that would educate the public and generate leads.
Landscaping projects are expensive, and I don’t mean “I’ll only take two of those” expensive but “get the hell outta here” expensive. When their phones ring, these people hear cha-ching!
Customer Lifetime Value: $5,000 – $100,000
The marketer’s mission: Make sure the landscapist’s name is on any real estate developer’s mind in the city.
The more complicated a case, the more money a customer will spend. This might be the only situation for “more problems, more money”, rather than “more money, more problems”.
Customer Lifetime Value: $500 – $30,000
The marketer’s mission: Help the lawyer they’re representing rank higher in local searches and implement cost-effective PPC campaigns.
#16 Piano Stores
When a baby grand piano sells for $4,000 – $8,000, you can bet any new lead is sweet music to a store owner’s ears.
Customer Lifetime Value: $1,000 – $50,000
The marketer’s mission: Help the store rank better in local searches and build a list of musicians waiting for the perfect deal.
#17 Plastic Surgeons
Get those looking for a plastic surgeon to trust your client for the procedure and your bank account will also get a makeover.
Customer Lifetime Value: $5,000 – $35,000
The marketer’s mission: Help those wanting to enhance their looks discover the client’s offer and book an initial consultation.
#18 Restaurant Furniture Makers
Pull yourself a chair before you feel your knees get week. This might be the top money maker on our list.
Customer Lifetime Value: $15,000 – $1 million
The marketer’s mission: Get entrepreneurs and procurement department decision makers notice the furniture maker’s offer and portfolio.
#19 Senior Living Homes
It’s good to show some care to your bottom line, especially when your client’s clients also get the support they need.
Customer Lifetime Value: $28,000 – $140,000
The marketer’s mission: Get the living home a boost in ranking for local searches and run effective PPC campaigns.
#20 Solar Panel Stores
This line of work is electrifying for anyone looking to turn their skills into cash AND contribute to building a better world.
Customer Lifetime Value: $10,000 – $30,000
The marketer’s mission: Get people to ask the store for a cost estimate for their home.
#21 Tattoo Removal Clinics
How about a couple’s tattoo to celebrate this rock solid relationship?
Customer Lifetime Value: $1,000 – $5,000
The marketer’s mission: Educate potential clients and get them to book their first session.
#22 Teeth Whitening Dental Clinics
Whitening strips might be dirt cheap, but they’re also less effective as laser teeth whitening. Those looking for a movie-star smile are willing to open wide their wallets to get it.
Customer Lifetime Value: $800 – $8,000
The marketer’s mission: Get local people to book their first consultation and schedule a laser whitening session.
How does making a lot of money by getting people to look for professional help make you feel?
Customer Lifetime Value: $1,200 – $6,000
The marketer’s mission: Get people in the neighbourhood to book their first therapy session.
#24 Wedding Planners
Full-service planners don’t come cheaply, but hey, if it’s the couple’s most important day of their lives, it’s money worth spending. What’s the harm in you getting a slice of the cake, too?
Customer Lifetime Value: $5,000 – $10,000
The marketer’s mission: Make couples feel that they can really trust the wedding planner you represent and get them to schedule a meeting.
#25 Wedding Venues
What’s a dream wedding without a dream venue? Help venues move their online presence from meh to wow and reap the benefits ASAP!
Customer Lifetime Value: $8,000 – $14,000
The marketer’s mission: Make it easy for couples to find out when the venue’s available and to ask for a quotation.
So there we go! That didn’t hurt much, did it? If it did sting a bit, think of it as a little vaccine against clients who aren’t worth your time.
Now that you’re vaccinated, it’s time to start using your marketing skills to capture some profitable clients and start building your empire.