As we continue on by means of a world financial downturn, each individual market is faced with a established of challenges and prospects.

SaaS is no exception. We’ve noticed the headlines of choosing freezes, layoffs, and poor inventory performances. But thankfully, it’s not all doom and gloom. In truth, TechCrunch recently shared a brilliant place that U.S. undertaking capital exercise in the third quarter “was far from catastrophic”, suggesting it may well even be an great time to establish a SaaS business. 

Recognizing the regional nuances of our industry, I’ve been fascinated to listen to from companions, customers, and other SaaS leaders across the world. Previous thirty day period, I was lucky to visit G2’s London place of work and also discuss at SaaStock in Dublin. 

The Accel 2022 Euroscape 

At SaaStock in Dublin, I liked connecting with Philippe Botteri, associate at Accel, shortly following he and Accel VP Richard Kotite unveiled The Accel 2022 Euroscape. The theme of this year’s report is “The Reset” — and the introduction of their investigation speaks to specifically why it’s time to solution SaaS in Europe with a fresh new attitude:

“On the public facet, $1.6T of sector capitalization has been missing in the world Euroscape cloud Index with the ordinary ahead earnings multiples plunging from 17x a calendar year ago to 6x these days. On the private facet, cloud funding in Europe, Israel, and the US is down 42% in Q3.”

Inspite of this much-needed reset, Accel notes that developments like digital transformation and shifting to the cloud continue to be strong. Also, although the general funding decline in Europe and Israel is regular with what is been occurring in the U.S., we have nevertheless observed substantial rounds of investment happening over the previous 12 months.

The role of buyer centricity in European SaaS winners 

Realizing that it’s however doable to get in a down market place, who are the Euroscape leaders that have collectively raised $8B? And, what are the keys to their success?

Just one commonality they share, which I was happy to study, is that they’re fueled by bigger scores and additional critiques on G2.

For context, G2 scores solutions and vendors based mostly on the 1.9M+ confirmed peer opinions collected from our user neighborhood, as nicely as info aggregated from on the net sources and social networks.  With this methodology in thoughts, European SaaS businesses who have higher G2 scores – and therefore have higher customer satisfaction – are a lot more likely to be market place leaders. 

It is normally been crucial to have pleased prospects, but in the course of moments like these, it’s crucial to double down on managing your consumers as your most beneficial marketing assets.

My takeaways and forecast

Though SaaS investment will most likely be down for at the very least a several quarters, we stay extremely bullish on the prospective customers for European and world wide SaaS innovation and progress.


We fulfilled so lots of higher-strength SaaS leaders and business owners in Dublin who are constructing the next technology of superior-value SaaS applications. Hence, we’re self-confident extra world-wide leaders like UiPath, Celonis, and Miro will arise from Europe.

We have also shared our 5 important lessons discovered on how to temperature an financial downturn, offering far more insights on how to endure and in the long run thrive by means of these difficult occasions.


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