New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics
TORONTO, Ontario – February 17, 2016 – Vidyard and Media One Creative today announced a partnership to offer comprehensive video marketing solutions to help businesses drive new levels of engagement in their content and turn viewers into customers. The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content. Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI.
Video is proven to be the most effective content type for engaging audiences and converting prospects into customers. While the majority of businesses are increasing their investments, a 2015 industry research report found that the top barriers to video marketing success include the lack of an effective video strategy and the lack of compelling content. Vidyard and Media One Creative will collaborate to help businesses overcome these challenges, delivering video marketing solutions that combines content production, video personalization, online distribution, individual viewer tracking and ROI reporting.
“Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative. “We’re thrilled to partner with Vidyard to help clients take their video programs from tactical to strategic, and to deliver exceptional content and video analytics that deliver real results in a way that is integrated with their broader marketing and sales strategy.”
Through the new partnership, Media One Creative will also use the Vidyard Personalized Video technology to create 1-to-1 personalized video experiences that literally bring viewers into the story. Personalized videos have been proven to significantly increase click-through and conversion rates, offering an innovative new way for marketers to cut through the noise and create memorable content experiences.
“The results we’re seeing with personalized video are incredibly exciting, with some of our largest customers seeing more than a 500 percent increase in conversion rates over their typical campaigns,” said Tyler Lessard, chief marketing officer at Vidyard. “We’re excited to partner with Media One Creative as a trusted personalized video content producer. Together, we’ll help clients in both B2C and B2B markets deliver innovative video campaigns that drive action and deliver results in a scalable manner.”
To see personalized video in action, simply visit here and enter your information to have a custom video rendered just for you. For more information on Vidyard and Media One Creative, please visit www.vidyard.com and www.mediaonecreative.com.
About Vidyard
Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.
About Media One Creative
Media One Creative has become one of Canada’s fastest growing digital video agencies, with a team of over 65 professional video, audio, creative and project management staff. Media One Creative specializes in working with clients and agencies to solve business challenges through video.
Media Contact:
Brad Hem
Phone: (281) 543-0669
[email protected]
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