Last Updated on April 8, 2023 by ads2020.Marketing
10 Beginners Tips to Generate Pinterest Search Traffic for your Website or Business
Pinterest Search Tips: How to Get more Traffic for your Website.
Get here beginners tips for improving Pinterest based social media ranking of your website or blog.
Pinterest is the major channel when it comes to getting inspiration or searching for products online for the shoppers. Pinterest is also considered on the top 10 social bookmarking sites on the Internet.
This shows how much is there in store for you to get benefitted from using Pinterest search and generate more traffic for your storefront website.
We would however in this article deal with some basic quick tips to get started with generating more traffic through Pinterest search.
Pinterest search ranking Tips for More Traffic to your website
If we get into details then their are plenty of ways to generate traffic via Pinterest. The most understandable and basic ways to do so are stated below:
Pinterest Marketing Tips for Beginners : 10 Ways to Get Free Pinterest Traffic
While many marketers who employ Pinterest marketing as a part of social media will recognize this but there is a huge treasure hunt that you can do on Pinterest by employing Pinterest search.
Pinterest is one of the most popular platform when it comes to actual sales and business inspiration as well as ideas. With these Beginners tips now you can start Pinterest based marketing and accelerate your results.
1. Confirm Your Account
Doing so will make your profile appear on the top in profile search results. There are various other important reasons to confirm your account say for instance, preventing against any kind of frauds which may hamper the brand and reputation.
2. Name Your Profile
For a business to generate traffic on any social media site and not only Pinterest, it is important that it should include the name of the business in profile as well as in the username.
Other than that if you put a little summary or a sort of little description about your business (what you are into and likewise) alongside, that would be beneficial too.
3. Business Page
Earlier the ‘page’ thing was not a part of Pinterest but today Pinterest has added business pages which you could use for your marketing/ promotions, networking and other purposes.
It also allows you to convert your old personal page to business page. You can easily get to know through the business page. which of your pins are doing well and famous.
4. Install The Official Pin It Button
Pin It button helps you by letting your pins appear in search engine result pages. It help you get more referral traffic to your site as people click on your Pins.
More the Pinners, greater are the chances of appearing in search engines. Pin It button allows your customers to save stuff they like on Pinterest that means other people can find it and Repin it.
Therefore, this is one of the fine ways for your business to get discovered on Pinterest.
5. Rank Better With Rich Pins
There are 6 types of Rich Pins on Pinterest and each of them use specific kind of information, like pricing, reviews, address, map, phone number, ratings, headlines and lots more. Following are the Rich Pins Available for Pinterest: App Pins, Movie Pins, Recipe Pins, Article Pins, Product Pins, and Place Pins.
Moreover focus on using rich pins because they contain more information and not merely a picture.
Rich pins are more informative, gives better experience and increases engagement. Rich pins add extra details to pins from your website and help you stand out compared to the other pin.
There are 3 steps involved in setting up Rich Pins:-
– Install ‘YOAST’ Search Engine Optimization (SEO) Plugin- It helps to boost your blog in search engine rankings provided it is used properly.
– Visit the rich pin validator – Any post you plug in, Just click on “Validate.”
– Apply – After validating, a message is received saying “your pin’s been validated”, click “apply now.” You are done.
6. No Irrelevant Links
Link quality is of prime importance. Make sure the content quality is high including quality image or video. The followers should not feel misled or spammed so the image or video should indicate what’s at the pin’s link.
Link quality of all the links should be checked. Remove dead links, if any. No compromise on relevancy and quality.
7. Effective Pin Description
Often over-looked but it is imperative. Try to think from the point of view of Pinners as to what they might be looking for and accordingly frame the description of the pin covering all the important areas and details of it.
It should be written in a manner that Pinners could engage themselves and try to find out more about it.
This will also lead to great search impression. Few tips for writing effective description are:-
– Description should be written in at least 300 words. Longer description receives highest number of repins.
– Include Link in the description.
– Use call to actions like ‘Please Repin’, ‘Please Like’, ”Check out the blog’ etc
– Don’t forget to put Price Tags.
– Hashtags and Keywords are important.
– Attribution (Give credit where due), Mention others as it strengthens relationship.
Hashtags are only clickable and searchable in pin description. Do not put them in username, about section or board titles. It would be pointless then.
Hashtags that are unique to your brand will do well on Pinterest. They do not work here like that on Instagram or Twitter or other social media sites.
9. Find Group Boards
Pinterest group boards is one fine way to reach out to more people and get great amount of traffic for your page.
Pinterest has got a ‘Follow Boards’ tool, found under the drop down menu on the top right corner which could help you find boards to follow. The task is not easy though.
It is difficult to find good and popular group boards on Pinterest but with the Pingroupie tool the problem has been solved. It is free to use and quite helpful in getting more repins, followers, likes etc.
10. Board Names Should be Creative & Well Optimized
Try to craft board names that have greater chance of getting searched by the Pinners. Innovative and right board names will get you more traffic and moreover targeted ones.
Better board names means getting ore followers, more clicks, more pins and repins.
Pinterest Marketing Tips for Beginners to Get Social Media Traffic from Pinterest
Pinterest Marketing Tips to take your Pinterest Marketing to Optimize the Results
Social Media Marketing Pro Tips for Pinterest:
Although you cannot have enough when it comes to tips and tricks of marketing for any social media sites but how about throwing light on some of the basic Do’s for Pinterest marketing?
Well, Today as everyone is present on almost every social media platform, be it a layman or any professional or businessmen, basic ideas which can get you recognized here on these platforms are not different for anyone.
For a marketer, here are some tips that should be taken care of when using Pinterest to promote the brand, product or service. Have a look!
8 Pinterest Marketing Tips for Traffic and Blog Promotion
1. Price Tags Attract
Always try to include price tags in the pins you create. This will prove to be of great benefit in attracting traffic to your site.
Pinterest pins for a marketer would not be so impactful without the price tags. As per the research it is found that Pinterest drives more traffic than some of the other sites like google+, LinkedIn or YouTube.
The e tags pins without price tags does not do that much well as compared to the ones with it. If you want prospects to purchase your product via this promotional medium than do not forget or avoid mentioning price of the product.
2. Taller Images
Researches have shown that taller images have more chances to get repinned as compared to the smaller ones.
Therefore, taller images should be used to get more repins and consequently more likes and followers.
3. Make Your Presence Fun
|Make your presence fun at Pinterest
No matter if your profile is great on Pinterest with a big brand or others, chances are it still can be ignored by the prospects, fans, likers etc. Unless and until they see something appealing, exciting and interesting, they would not like or repin it.
Promoting yourself, your brand on pinterest requires activeness and creativity from the marketer’s end. Promoting only on pinterest alone would also not do well.
Cross promotion on other social media sites along with linking it to pinterest would lead to better results. Optimize your website using ‘follow us’, ‘pin it’ buttons on images.
Let your fans know about all the platforms on social media you are present on as you never know from where you can get a new follower.
4. Blog Boards & Relevant Keywords
A blog board where your followers can read all the blogs posted by you should be created. The blogs published on your site should be pinned with a little description and summary of the article on pinterest so that your followers can see and read it.
Use relevant keywords in order to appear on the top list of search engine. The content should be good and informative enough to provoke the followers and interested readers to find more about it. High Quality image should be used for blogs.
5. Know What Competitors Are Upto
Often you get to learn from the techniques followed by the competitors. In order to keep yourself updated to what the competitors are pinning, an application ‘Pinalerts’ can be used.
Very simple to use and whenever something is pinned from any domain, you receive alert. These alerts you have to set for when anything is pinned on any (competitor’s or whosoever) domain, you are informed about the same.
This way you get to see the boards, pins, followers of each competitor and you can follow them to get noticed. Chances are they will follow you back if notice or take interest in your brand.
6. Make Full Use of the Tools Available to Help You Out in getting Better Pinterest Marketing Results
Their are various tools that can help you out in expanding your reach and making your pinning easier and effective. These are:-
– Pin Search
– Pin Image
– Pinterest Image Expander
– Buffer for Pinterest
These tools excel in their respective areas and helps in getting more repins, likes & followers. Therefore using these can result into great advantage for the marketers.
[ Related: Best social media marketing Tools for anyone]
7. Engage The Followers
Interact with your pins. Add Follow Button to your site to get more followers. Get in touch with Pinners. There is always a great potential to drive a lot of engagement on social media.
Following are the ways that help you increase engagement on Pinterest:-
– Contest & Competitions
– Add Board Contributors To Your Board.
– Running Offers And Promoting Them.
– Know Your Fans & Their Demands.
– Add Quality Images To Every Page.
– Checkout Popular Pins/ Analyze Them.
– Find The Most Shared Images And The Hand (Account/Brand) Behind It.
– Keep Eyes On Who’s Pinning, Repinning, Liking, Commenting & Tweeting Your Pins.
– Identify The Best Fans.
– Monitor Competition & Competitors.
08. Do Not Overpost
Keep The content fresh & healthy. Focus on quality more than quantity but regular posts are must. Stay active.