The folks who spoke at our 2021 Products Excellence Summit came from a vast vary of companies – venture preparing startups, developer resource providers and far more – but they tended to have at minimum two items in typical.

  1. First, these performing in products roles experienced a large will need to ensure they could not only do the job well with the relaxation of their team, but with teams and stakeholders throughout other departments
  2. The second widespread attribute, of program, is that they turned to Productboard as a usually means of fostering that degree collaboration.

We took a deeper dive into what this looks like in follow in the course of a session hosted by Productboard group product or service manager Sophie Lalonde. Her guests included Tiffany Go, advertising direct at ShortCut Cloe Nicholls, product or service promoting manager, digital research at SimilarWeb, and Manuel Pereira, guide item functions manager at OutSystems. 

This edited recap will aid you capture up on what you may possibly have skipped, which includes ideas on how to raise collaboration within your have group. 

And if you like what you go through below, sign up for us for the 2022 Products Excellence Summit on Oct 4th, 2022 — in particular person in San Francisco or on the net! 

Tiffany, I know we’ve talked a large amount about bridging that hole concerning item and shopper dealing with teams. What was it like before you utilised Productboard and what are some of the results that you’ve found following?

Tiffany Go: Right before we received Productboard, I feel we had been undertaking a seriously fantastic work of collaborating all through the construct and improvement phase. But the place we had a hole was genuinely obtaining a software in which we could alert people across the group to assist them recognize why sure product decisions are being built. I imagine the second difficulty was all-around customer feedback and earning certain that all the various inputs are in a person place and then we could use individuals insights to then drive the products roadmap ahead. So we’ve been using Productboard for a very little more than a 12 months now and I imagine two crystal clear gains have definitely emerged:

  1. The very first is that it has really helped us construct a lifestyle of transparency and visibility and alignment all over what the merchandise roadmap essentially is.
  2. I feel the second has been encouraging additional strategic conversations, since you can see insights about the buyer effects rating is heading to be, or even what the purchaser-dealing with groups are declaring — persons are in fact seeing what is driving all those selections.

Manuel Pereira: For us, Productboard enables anyone to converse the exact same language. We all know that sometimes it can be uncomplicated to fall into our possess silos. The point that we’re all owning these conversations primarily based on Productboard permits every person to have conversations with much more transparency. So even if we’re not agreeing on all the things, we have all the essential facts about the decisions remaining created. That really helps speed factors up in typical alignment and in doing work collectively.

Cloe Nicholls: Prior to applying Productboard, I do not think we had someplace to centralize a large amount of our teams’ comments. We had Zendesk and Confluence, and we use a great deal of chat and email, certainly. We experienced a good deal of PowerPoint decks to share what was coming up on the roadmap, but it was incredibly static. Productboard has now turn out to be a device exactly where that suggestions can be funneled into a position the place persons in our Go to Market place (GTM) group, for occasion, can go to be read with the product or service group. There was a gap beforehand, and I feel we have shut that hole.

There was a hole prior to [Productboard], and I feel we have closed that hole.” 

-Cloe Nicholls, SimilarWeb

I’m curious how you used Productboard to make certain that all your key stakeholders are aligned. 

MP: 1st of all, Productboard previously has some embedded abilities to give visibility to what’s happening when folks present responses. They know the initiatives that they were being assigned to, they know the envisioned timeframe. They know the solution manager accountable for that initiative, so they can stick to up with them offline. We construct processes on prime of that that present what we’re heading to deal with now and what we’re heading to appear for later on. That definitely helps us shut the loop and continue to keep all people engaged, so that anyone understands their comments is not just slipping into ether. 

Is there a style of standardization between teams so that you can roll up all that comments and see what’s going on throughout all the teams?

MP: Of course, it is standardization. On leading of that we have common meetings with the unique groups that we onboard into product or service for protocols and to provide updates. And we variety of provide a minimal bit of gamification: we demonstrate the final month’s or last quarter’s feed-back. We enable every person know who the champions have been. We have some helpful competitors in that some groups present much more opinions than many others, and that that aids generate adoption as very well. 

Remarkable. And what is the prize for this competition for suggestions? I want to be element of it.

MP: Perfectly, so considerably, I imagine we’ve been receiving by with giving a free of charge lunch or a little something like that, but it is likely to get even a lot more competitive, so we’ll be seeking at other suggestions, far too.

What about launching goods? How do you all do that? What’s the system?

CN: For a attribute launch, we grade it into whether or not it is a tiny, medium or massive characteristic. And I feel with Productboard in which that seriously comes into its individual is in the earliest begin of the roadmap method. We do it in an Agile quarterly course of action. We’ll rally about all these element tips that have been submitted inside the quarter, and then we deliver buyer insights and lay that in excess of to help with prioritization. Then we share a shortlist with our inner workforce, which features answers groups as perfectly as small business and strategy groups. We appraise the small business effects from there. During that entire method, I assume it’s all about connecting that data that we gather to what the product or service crew and R&D see as company price for our consumers, for the reason that we’re an insights platform. And so that is sort of exactly where I see the relevance of employing Productboard from the really start off. It usually means we established ourselves up for actually very good alignment on metrics that we want to track.

Which is in which I see the worth of making use of Productboard from the extremely start out. It indicates we set ourselves up for really great alignment on metrics that we want to monitor.” 

-Cloe Nicholls, SimilarWeb

TG: So a great deal of what I do at Shortcut is about positioning. And so when I’m trying to really get to the meat of the value, and how consumers are conversing about things or what their troubles are, Productboard has been actually, really beneficial with framing positioning and tying it back to a greater product tale. We truly just launched a Productboard Shortcut integration a couple of months in the past, and I acquired to function with some of the item group. We had been capable to talk to a few of shoppers as a result of the portal. I’ll definitely be performing a lot far more of that for attribute launches at Shortcut.

This dialogue was lightly edited for stream and the position descriptions match what was legitimate for each and every individual at the time of the job interview. And if you liked it, be sure to sign-up to be part of us for this year’s summit!


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