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When Ania Wysocka was away at college, far from her assistance community and primarily on her possess, she began struggling from panic assaults. Her 1st instinct was to use her telephone to assist soothe her, but she could not uncover just about anything helpful. 

Given that Ania couldn’t uncover what she desired, like quite a few business owners, she set out to make her very own source. The outcome is Rootd, an application that offers aid for anxiety and panic assaults. It turns out her plan resonated with others. 

Not only is this her initial organization, but it can be also, for the most part, a a person lady demonstrate. Despite the fact that she functions with a several contractors on precise duties, she undertakes everything else herself. Now Rootd offers a lot more than 2 million end users in in excess of 150 nations around the world and Ania is earning 5 figures per month.

Keep looking through to uncover out:

  • What accurately led her to build her app
  • The course of action she followed
  • What the app entails
  • How it is effective specifically
  • Her marketing techniques
  • How she methods written content development
  • Why she translated the application
  • The methods and instruments she utilizes
  • Her finest accomplishment
  • What she needs she knew when she begun
  • Her largest miscalculation
  • Her information for other business owners

Fulfill Ania Wysocka

Hi there, my title is Ania and I’m the founder and creator of Rootd, an app for anxiety and panic attack reduction that I have bootstrapped to around 2 million buyers in about 150 international locations. 

Why She Established Rootd

Rootd arrived to be thanks to individual encounter.

Like several individuals, I went by way of lifetime thinking that stress and worry attacks wouldn’t take place to me and that individuals who did encounter them were basically way too “stressed out.” 

But when my to start with worry assault came out of nowhere throughout my ultimate calendar year of college, I realized that the misconceptions I had about stress and panic attacks have been completely wrong. 

I was considerably absent from property, on pupil loans, with no loved ones medical professional, and I couldn’t obtain or afford the support I wanted. My instinct was to achieve for my cellular phone to discover an application that could help me approach what was happening, but I could not locate anything at all. 

The way you understand worry assaults when they 1st strike can have a big impression on your therapeutic system. 

How She Produced Rootd

Once I’d performed the investigation and discovered the approaches and techniques needed to manage and prevail over my worry attacks and nervousness, I realized I preferred to use this awareness combined with my graphic design abilities to generate a source for other individuals in a format customized much more in the direction of my demographic. 

The idea for Rootd was formed as paper and marker notes, illustrations, and wireframes in my notebook. A person working day I made a disgruntled monster illustration and that minimal dude has gone on to become Rootd’s mascot Ron, who serves as users’ companion and supporter during their journeys in the application.

Just after a ton of work refining individuals ideas and navigating my possess journey with nervousness, my enthusiasm for the notion of Rootd was far too strong to overlook and I set out to convey it to existence. 

For version 1, I turned the operate in my notebooks into serious wireframes and mock-ups utilizing Photoshop. Then I identified a scholar developer and worked with him to publish an application to the App Retail outlet and Google Perform, which I released on Entire world Mental Health and fitness Day.

This first edition of the application had way a lot less characteristics and functionality than the Rootd of right now, but what it did have was Rootd’s main values and factors of stigma-breaking style and accessibility. 

As it nevertheless is these days, the significant purple panic assault button was front and centre in the application and entirely absolutely free to use. 

Rootd commenced out with this extremely niche concentration on stress attack aid, which enabled it to straight away resonate with buyers and achieve 5-star evaluations. 

As I stated, Rootd’s initial version was released on Globe Mental Overall health Working day. This assisted present it with a definitely clear story for a start-working day press launch. 

How the App Is effective

When you open Rootd, you can expect to initially see the Rootr, a stress button to deliver a swift end to worry assaults based mostly on the hottest tactics in Cognitive Behavioural Remedy (CBT).

You are going to discover peace of brain by discovering about the place stress will come from, how our bodies and minds expertise stress assaults, and why this all could be taking place to you within Rootd’s lessons.

You will apply breathing, journaling, examining in and listening to visualizations, guided overall body scans, ASMR, and nature sounds to get rooted when sensation anxious.

How Substantially Revenue Ania’s Generating

The application is monetized working with a freemium membership product and I’m now earning 5 figures for every thirty day period.

I do the job on it ton of evenings and weekends, but my enthusiasm for my business enterprise is so potent that I nonetheless take pleasure in this even when it is tiring. 

Her Primary Marketing System

One particular good point about the application retailers is that immediately after clicking “publish,” your product or service is promptly accessible to each individual Apple iphone or Android operator throughout the planet. 

Of training course, they have to find out about it to basically download or use it, but the possible to location it in their arms is taken care of.

The most effective driver of development so considerably has been doing the job on Rootd’s app shop optimization, as this drives natural development. 

On the application merchants, your keywords and phrases, screenshots, description, rankings, critiques, downloads, app reliability, and extra all enhance each and every other, so making an wonderful solution and obviously and attractively presenting it are rather much significant foundations.

We enhance all of those people elements to rank as superior as attainable in just the suppliers.

Her Articles Creation and Translation Process

I’ve had success with locating techniques to generate tales all-around Rootd. 

At the starting of each yr, I get out the calendar and plan what Rootd’s huge tale for each month will be. 

For instance, October is Globe Mental Wellbeing Day and March is Worldwide Women’s Day. Then just about every thirty day period I am diligent about subsequent via with new features, new in-application functions, and new tales. 

I’m continuously operating to make Rootd extra available for people and addressing user requirements as perfectly as a press release to share the information.

In fact, translating Rootd into Portuguese was a person of the the very least “businessy” enterprise choices I had produced. A person experienced sent me a WHO report that had immediate offers from persons describing their individual struggles with panic assaults and anxiety. I could relate to the quotations and made a decision to translate Rootd on a whim. 

Many years later, and Rootd has supported hundreds of 1000’s of folks across Brazil and Portugal. Currently Rootd is obtainable in 10 different languages, and our other localizations were also motivated by personalized encounters and messages from buyers in many nations around the world wherever the languages are spoken, and this finished up bringing a good deal of heartfelt recommendations from all in excess of the environment. 

There are instances wherever conclusions manufactured by intestine instinct can be genuinely terrific for the business.

Ania’s Favourite Means

I enjoy the “My Initial Million” podcast. It is actually led me into a new community of fellow business owners and founders which has been a fantastic addition to my life, as the journey of a bootstrapped solo founder can be hard and lonely. 

Rootd in fact acquired a shoutout on a modern MFM episode which felt like coming complete circle

Her Best Tools

Rootd is designed utilizing Resourceful Cloud, Figma, Trello, and the Application Retailer and Google Engage in, between other folks.

Her Finest Obstacle

Rootd is bootstrapped, and I built the to start with edition with only a couple of thousand pounds. 

All my actions throughout the company shared the concept of most affect for minimum value. Searching back again, that helped build an remarkable foundation for Rootd to prosper from.

Her Largest Accomplishment

In the end, the issue that has labored most effective is obtaining an personal being familiar with of the dilemma and resolution. I’ve lived with stress and worry attacks and I crafted the alternative I wanted. Turns out it is a option that hundreds of thousands of other folks resonate with, way too.

I’ve acquired a ton. Rootd is my passion most days, evenings, and weekends, and I’ve provided so considerably of myself to it and it is given so much back.

So much Rootd has been featured in the app suppliers additional than 100 moments, been Application of the Day and in the Developer Highlight in many countries, and been featured in publications this sort of as Women’s Wellness, Time Magazine, Healthline and far more.

What She Wishes She Understood When She Started out

Underneath are three matters I want I realized when I started out out.

1. Steer clear of making an attempt to mould oneself into the “definition” of a leader, for the reason that this definition changes about time and is motivated by numerous components. It is much better to use your private strengths to direct than stress about hunting or performing like the regular notion of a chief.

2. Be as distinct as achievable in your administration, particularly in communicating your wanted deliverables, associated timelines, and who should really be responsible for each ingredient. This cuts down miscommunication and connected annoyance.

3. Aim on developing one thing that will help your people.

Her Primary Oversight

My most significant blunder has unquestionably been making it possible for the views of other individuals weigh me down. 

I employed to let the doubt of other folks truly get to me because it arrived from people who experienced far more expertise below their belt and who, on paper, I realized I should really glimpse up to. While some of these persons did have terrific insight to share, I quickly uncovered that we can only seriously know and provide suggestions on what we truly know. 

None of them experienced released an application in the wellness and wellness space based on individual working experience and their uncertainties ended up currently being unfounded.

In the close, Rootd proved a great deal of those people views erroneous, but I even now regret the time I used doubting myself and Rootd when I listened to them, and how that may possibly have impacted some conclusions I was creating.

Her Suggestions for Other Business owners

It is critical to have assurance in your self and take a second to reflect on the place you are in lifetime, because it is likely you’ve presently reached many awesome factors to get to in which you presently are. 

Also know that bootstrapping is definitely a feasible alternative. 


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