In the age of digital marketing, securing a good ranking in search engines can be a hard nut to crack. While SEO experts have had many of us wondering what it takes to improve the ranking of a website magically, there are a few parameters that even a beginner can monitor to get something out there. And mind you, if only these parameters are well taken care of, one may have a good chance of securing a good ranking in the SERPs.
Without further ado, let’s get to straight to these parameters. Here are our tried-and-tested ones:
It is no surprise that a website’s design has an important role to play in deciding its ranking. It is the reason why many of you hear about investing a good deal of time in setting the basics when creating a website from scratch. With numerous companies like Web design London offering free themes for websites, it has become even easier for you to create a website. The takeaway from this point is that be very careful even in picking the theme and setting the overall layout of the website. It needs to be user-friendly. Google credits websites that facilitate users.
If the website is about a food delivery startup, the content should make it very obvious. If you are leaving room for ambiguity and users get confused the chances are that they won’t stay on the website for long and it will send a horrible impression to the search engine algorithms. Modify content where needed.
When creating a website from scratch, one of the most important things one needs to pay attention to is the sitemap. A sitemap is a well-thought-out blueprint of a website. It connects the pages with each other. It can act as a channel for the search engine crawlers to go through the entire website. The stronger is the link between the pages, the better the chances of securing a good ranking in search engines.
Inbound and outbound linking plays an important role when it comes to ranking in search engines. Google credits websites that have more backlinks. Bloggers are encouraged to either go for guest blogging or pitch relevant website for the backlinks. Moreover, internal linking of a website ought to be strong as well. Keep sourcing your previously written articles in the new ones to develop a strong linking network.
Social Media presence
Capitalize on social media, especially Facebook. For websites, having a strong social media presence is extremely important. Since everyone is on social media these days, having a Facebook page for your website can reiterate the authenticity of your work. Websites that have social media integration also get an edge in terms of ranking.
All in all, numerous other parameters can also do the job for you, but these are the ones that are going to make the cut for you.
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