by Cindy Donovan | Social Media Marketing
Video has become a powerful marketing tool that works for businesses of all sizes. It makes an impact that text can’t, and it’s definitely a step up over a photo. With video consumption on the web continuing to grow, smart businesses are looking at ways to up their...
by Cindy Donovan | Video Marketing
Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. In order to invest in video marketing, you...
by Cindy Donovan | Video Marketing
Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and...
by Cindy Donovan | Social Media Marketing
No doubt about it, video has become a powerful marketing tool that works for businesses of all sizes across different industries. Social media marketing is just as powerful. Having a presence across the various social media platforms is no longer just an option for a...
by Cindy Donovan | Video Marketing
I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content...
